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Friday, August 18, 2017

How To Handle and Learn From Your Customer Reviews

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How To Handle and Learn From Your Customer Reviews daily-golden-nugget-1570-14

Have you Googled yourself lately?

Your online reputation is now part of your marketing. The results that people see in search help formulate the first impression that someone has of your business and whether or not they will purchase from you.

Managing your online reputation through reviews that appear on Facebook, Google Reviews, and Yelp is vital for your future business health. Savvy consumers are referring to what other people say in these online reviews and other consumer generated co...
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AT: 08/18/2017 09:49:30 AM   0 COMMENTS
Friday, March 17, 2017

Photos Now Appear In Google Local Pack Results

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Photos Now Appear In Google Local Pack Results daily-golden-nugget-1548-30
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.

A Little Background


Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business...
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AT: 03/17/2017 11:43:44 AM   0 COMMENTS
Friday, February 10, 2017

A Review Of Online Reviews

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A Review Of Online Reviews daily-golden-nugget-1543-16
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.

While Facebook and Google were comp...
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AT: 02/10/2017 12:26:28 PM   0 COMMENTS
Friday, April 22, 2016

Google Maps Drives Customers to Your door... Unless Your Account Has Been Suspended!

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Google Maps Drives Customers to Your door... Unless Your Account Has Been Suspended! daily-golden-nugget-1500-58
It's time to take a drink, or maybe 15 drinks! The official jWAG drinking game is to take a drink every time I mention Google Maps. Why? Because the very first Golden Nugget I wrote was about Google Maps and it's been one of the most common topics I've written about since I started writing these Golden Nuggets on July 27, 2010. I've been writing special edition version of the Golden Nugget every 100 since. Today is my 1500th Golden Nugget....
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AT: 04/22/2016 11:58:08 AM   0 COMMENTS
Thursday, April 21, 2016

Transfer Ownership of Google My Business From Employee To Store Owner #TBT

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Transfer Ownership of Google My Business From Employee To Store Owner TBT daily-golden-nugget-1499-61
Last weekend, I received a frantic phone call from a store owner that needed to fire an employee, but the employee was in control of all their Google accounts. The store's Google Analytics, Google AdWords, Google Search Console, and Google My Business accounts were all created by an employee years ago, and the store owner never insisted that those accounts be transferred into her name. It's a sticky situation now that should have been avoided from the beginning. VIEW FULL GOLD NUGGET


AT: 04/21/2016 12:21:59 PM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

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Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
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AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

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Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

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AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

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Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

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AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Thursday, December 10, 2015

Google+ and Google Reviews Are Dead #TBT

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Google+ and Google Reviews Are Dead TBT daily-golden-nugget-1404-94
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.

Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a...
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AT: 12/10/2015 10:27:08 AM   0 COMMENTS
Friday, December 04, 2015

Changes to Google Maps Results and Google+ Business Listings

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Changes to Google Maps Results and Google+ Business Listings daily-golden-nugget-1400-10
Welcome to the 1,400th Daily Golden Nugget. In honor of reaching another "00" status, I'm returning back to the root topic of where these Nuggets began, which is an update on what's happening with Google Maps. It's become our own personal drinking game, so let's explore it again with a beverage of your choice.

During the last 5 months, Google has changed a tremendous amount with regard to how Search, Maps, and Google+ work together. It started with a large c...
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AT: 12/04/2015 02:03:18 PM   0 COMMENTS
Wednesday, November 11, 2015

Using Your Local Product Inventory To Attract Local Customers

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Using Your Local Product Inventory To Attract Local Customers daily-golden-nugget-1383-66
Did you know that 61% of smartphone users are more likely to buy from mobile sites and apps that offer some type of customized information for their location? That statistic came from the Consumers in the Micro-Moment study conducted in August 2015 by Google and Ipsos. The full details of that study are here.

Of course, you might no...
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AT: 11/11/2015 08:32:57 AM   0 COMMENTS
Thursday, October 22, 2015

Setting Up Google AdWords Express #TBT: 2015 Holiday Run-Up

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Setting Up Google AdWords Express TBT: 2015 Holiday Run-Up daily-golden-nugget-1369-39
It's #ThrowbackThursday, and it's also the 19th installment of my special 2015 Holiday Run-Up series. Over the last 30 days, I've written out holiday marketing steps for Pinterest, Google+, VIEW FULL GOLD NUGGET


AT: 10/22/2015 12:25:28 PM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

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Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

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Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Wednesday, September 02, 2015

How To Share Google Business Reviews To Your Website

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How To Share Google Business Reviews To Your Website daily-golden-nugget-1333-99
PLEASE NOTE: The new version of Google+ launched on November 17, 2015 no longer supports the ability to share reviews. This Daily Golden Nugget is defunct, but saved here for archival purposes.

The other day, I explained how Google+ has been completely disconnected from Google's local search results. When Google built Google+, they wanted...
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AT: 09/02/2015 09:36:31 AM   0 COMMENTS
Thursday, August 13, 2015

Your Reviews From Other Sites Are Hidden - #TBT

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Your Reviews From Other Sites Are Hidden - TBT daily-golden-nugget-1319-30
In this edition of Throwback Thursday, I have to report some news which saddens me. It relates to how your business websites reviews appear; or rather; no longer appear in Google search results.

In October 2014, I wrote this Nugget explaining how to use Google My Business to find and reply to online reviews that are not part of the Google system. In other words, customer reviews that are ...
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AT: 08/13/2015 06:34:28 AM   0 COMMENTS
Thursday, June 25, 2015

#TBT Try Changing Your Name To Avoid Failure

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TBT Try Changing Your Name To Avoid Failure daily-golden-nugget-1284-57
Istanbul was Constantinople
Now it's Istanbul, not Constantinople
Been a long time gone, Constantinople


Names may change, but things stay the same. What's in a name, really?

In this edition of #ThrowbackThursday, I'm jumping back to November 18, 2010 and m discussion of when Google first announced their "Google Places" service.

Well, honestly, there's not much to say about Go...
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AT: 06/25/2015 12:14:06 PM   0 COMMENTS
Tuesday, January 20, 2015

When It's the Right Time to Rebrand a Business Name in Google+ Local

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When Its the Right Time to Rebrand a Business Name in Google+ Local daily-golden-nugget-1172-87
I was recently analyzing the Google+ Local account for a new jewelry store. The owners bought the previous bead store that was at that location and remodeled it into a new jewelry store. My analysis discovered a situation I'd not yet seen, or in fact, even envisioned. Of course, that makes it a perfect topic for a Daily Golden Nugget!

It's obvious that every new business needs to design their store and stock their shelves with merchandise. Before you even get to that...
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AT: 01/20/2015 10:35:13 AM   0 COMMENTS
Monday, December 15, 2014

Prenuptial Agreements With Your Online Agency - Part 1

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Prenuptial Agreements With Your Online Agency - Part 1 daily-golden-nugget-1146-88
Jewelers are in the business of helping couples get to the moment when they profess their love and vow "til death do us part."

Few relationships are intended to last forever, or even a lifetime, but when you get into bed with a business partner, you are rarely thinking about the day when you will break up. When you're in business for yourself, you should be making forward steps to improve your business, but also prepare yourself to different possible future outcomes.

Even though a busines...
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AT: 12/15/2014 12:13:23 PM   0 COMMENTS
Monday, November 24, 2014

More People Are Switching To Smartphones and Crave Up To Date Information

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More People Are Switching To Smartphones and Crave Up To Date Information daily-golden-nugget-1131-21
I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs.
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AT: 11/24/2014 01:48:55 PM   0 COMMENTS
Thursday, November 20, 2014

How to Fix Google Manager Invitations That Don't Send

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How to Fix Google Manager Invitations That Dont Send daily-golden-nugget-1129-8
In yesterday's Daily Golden Nugget, I explained how you can invite someone to help manage your Google business account. An email is sent to notify the person who's being invited to manage the Google account. That email invitation is the only way that the person will know they've been invited, there's no other notification.

This is what the email looks like:

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AT: 11/20/2014 09:21:38 AM   0 COMMENTS
Wednesday, November 19, 2014

Google My Business: Managers

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Google My Business: Managers daily-golden-nugget-1128-0
This is the last part in my 7-part Daily Golden Nugget series on Google My Business. The links to the first 6 parts are at the bottom of today's edition.

As the Google services have become more complicated, the user interfaces to manage them have become equally complicated. Many users have given up on managing their accounts while others have screamed for help. Google hears those screams and is working through their different services to give business owners a way to share editing rights to consultants that you hire to help.

These are the s...
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AT: 11/19/2014 07:38:08 AM   0 COMMENTS
Tuesday, November 18, 2014

Google My Business: AdWords Express Reporting

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Google My Business: AdWords Express Reporting daily-golden-nugget-1127-81
In this edition of the Daily Golden Nugget, I'm going to review the latest AdWords Express functionality that you'll find within your Google My Business account. This is slightly different than the last time I explained it in this previous Nugget.

Today's Nugget is part of my ongoing series explaining the new features within the Google My Business dashboard that allows you to control all of your Google related business...
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AT: 11/18/2014 10:19:49 AM   0 COMMENTS
Wednesday, November 12, 2014

Steps to Change Your Business Online When Your Store Moves

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Steps to Change Your Business Online When Your Store Moves daily-golden-nugget-1123-56
I was recently asked a really good question that doesn't come up very often...

How do you change your address in a business Google account?



The first thing you'll have to do is make sure you have access to your Google My Business account so you can edit your business address<...
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AT: 11/12/2014 07:44:27 AM   0 COMMENTS
Tuesday, November 04, 2014

Google My Business: Insights Reports - Part 2

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Google My Business: Insights Reports - Part 2 daily-golden-nugget-1117-17
This is Daily Golden Nugget part-2 explaining how to read your Google "My Business Insights." Take a look at yesterday's Nugget to get up to speed before reading this one.

Insights Engagement Reports



Here's a screen shot of the Insights Engagement report:
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AT: 11/04/2014 12:29:26 PM   0 COMMENTS
Monday, November 03, 2014

Google My Business: Insights Reports

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Google My Business: Insights Reports daily-golden-nugget-1116-95
This is the fourth entry in my Daily Golden Nugget series explaining how to manage your Google business account through the Google My Business interface. I've included links to the first three parts at the bottom of today's edition.

Today's My Business topic is the reading and understanding the Insights app within the Google My Business interface. Once you log into your account, you need to click the box-cluster icon on the top right of your browser window as shown here:

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AT: 11/03/2014 11:48:11 AM   0 COMMENTS
Thursday, October 30, 2014

How-to Use Google My Business Reviews

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How-to Use Google My Business Reviews daily-golden-nugget-1114-17
In this edition of the Daily Golden Nugget, I'll show you how you can use the interface within your Google My Business account to monitor your business reviews from around the internet.

This is the 3rd part of a multi-part series on using and editing your business account through the new Google My Business interface. Part 1 of this series was a basic orientation of Google My Business and Part 2 went into details of VIEW FULL GOLD NUGGET


AT: 10/30/2014 11:26:56 AM   0 COMMENTS
Wednesday, October 29, 2014

Understanding and Editing Google My Business

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Understanding and Editing Google My Business daily-golden-nugget-1113-41
This is part 2 of a multi-part Daily Golden Nugget series explaining how to edit your Google My Business listing. Please refer to this previous Nugget to see how to access your business information within Google's system.

Once you get into your account, you need to review and update any information that they have on file. It's important to log into your account and verify your information every once in a while. It mig...
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AT: 10/29/2014 07:09:32 AM   0 COMMENTS
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