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Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, January 13, 2017

Bruce G. Weber #FridayFlopFix Website Review

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Bruce G. Weber FridayFlopFix Website Review daily-golden-nugget-1539-61
One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."

This is why I like writing my website reviews when I'm trave...
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AT: 01/13/2017 07:52:48 AM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

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Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...
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AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

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AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

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Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:

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AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

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Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:

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AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

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Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

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AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
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AT: 11/19/2015 12:32:38 PM   0 COMMENTS
Wednesday, November 18, 2015

Let Your Website Evolve Into What It Should Be

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Let Your Website Evolve Into What It Should Be daily-golden-nugget-1388-91
Every business experiences some type of growing pains; these usually have something to do with lack of time, hiring the right employees, and supply and demand of products, but there's also a website growing pain that's very real.

Eventually you will grow beyond the needs of your current website. The next time you rebuild your website it should take a lot more thought and plann...
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AT: 11/18/2015 12:53:18 PM   0 COMMENTS
Friday, October 02, 2015

S.E. Needham Jewelers Website Review

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S.E. Needham Jewelers Website Review daily-golden-nugget-1355-60
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.

Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he...
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AT: 10/02/2015 08:54:06 AM   0 COMMENTS
Friday, August 21, 2015

Horrible Retail Jeweler Websites Near Grand Fork

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Horrible Retail Jeweler Websites Near Grand Fork daily-golden-nugget-1325-78
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.

This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<...
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AT: 08/21/2015 07:36:40 AM   0 COMMENTS
Friday, August 07, 2015

Beaudet Jewelry Design Website Review

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Beaudet Jewelry Design Website Review daily-golden-nugget-1315-56
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.

This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:

Beaudet Jewelry Design Website Review 1315-serp-jewelry-stores-Eug...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 08/07/2015 11:44:07 AM   0 COMMENTS
Friday, July 24, 2015

Skeie's Jewelers Website Review

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Skeies Jewelers Website Review daily-golden-nugget-1305-25
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.

I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<...
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AT: 07/24/2015 06:40:56 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
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AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

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The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
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AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Friday, April 24, 2015

McCary's Jewelry Website Review

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McCarys Jewelry Website Review daily-golden-nugget-1240-97
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

McCarys Jewelry Website Review 1240-jewelers-shreveport-louisiana-serp-89VIEW FULL GOLD NUGGET


AT: 04/24/2015 07:57:57 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

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Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Friday, March 06, 2015

Taylor's Gold-n-Stones Website Review

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Taylors Gold-n-Stones Website Review daily-golden-nugget-1205-15
The weather in North America has been quite drastic through this winter. Snowfall and low temperature records have been broken all season long, and we're all counting the days until March 21st, which is only two weeks from now. Thankfully temperatures seem to be on the rise.

On the other hand, two weeks ago, the temperatures in New Jersey were lower than in Fairbanks, Alaska!

I'm certainly not a cold weather person, but many people are. In this week's edition of the Friday website review I'm headi...
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AT: 03/06/2015 07:26:57 AM   0 COMMENTS
Friday, February 06, 2015

Ornamentum Jewelry Gallery Website Review

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Ornamentum Jewelry Gallery Website Review daily-golden-nugget-1185-73
Welcome to the Friday retail jewelry website review. In this week's review, I'll be searching for a random website candidate to critique in the hopes that we can all learn something useful to implement on our own websites.

To start this week's review I started searching for jewelers in Hudson, NY. Specifically, I used the Google search query "jewelers in Hudson ny."

Here's a screen shot of what the Google SERP looked like:
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AT: 02/06/2015 12:07:57 PM   0 COMMENTS
Friday, January 09, 2015

Marry Me Jewelry Website Review

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Marry Me Jewelry Website Review daily-golden-nugget-1165-16
Welcome to the Friday website review edition of the Daily Golden Nugget. The purpose of this review is to examine a live retail jewelry website in search for the good and bad traits. There's always something interesting to learn from in every week's review.

For this week, I started with a search using the Google Chrome browser in incognito mode. I stay incognito while searching for a review candidate so my own browser history will not influence the search results I see. Through your search history, Google has a way of knowing which websi...
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AT: 01/09/2015 01:05:40 PM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

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Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...
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AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Tuesday, December 09, 2014

How To Avoid Business Decline During a Website Redesign

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How To Avoid Business Decline During a Website Redesign daily-golden-nugget-1142-17
The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.

Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.

While I can appreciate diss...
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AT: 12/09/2014 09:56:41 AM   0 COMMENTS
Friday, December 05, 2014

Mauzie's of Colorado Website Review

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Mauzies of Collorado Website Review daily-golden-nugget-1140-6
Let's imagine that there's a special gift giving day coming up soon and I need to buy a gift. Assuming that I live in Englewood, Colorado I might do a Google search for "buy jewelry gifts in Englewood Colorado."

Today is the weekly website review edition of the Daily Golden Nugget. The goal of this review is to randomly search Google for a retail jewelry store and learn something from scrutinizing how they manage their website and online identity. There's always something to learn from these reviews, whether it's learning from someth...
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AT: 12/05/2014 08:16:04 AM   0 COMMENTS
Friday, November 28, 2014

Mathew Jewelers Website Review

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Mathew Jewelers Website Review daily-golden-nugget-1135-25
In honor of Thanksgiving, I decided to look for some town names related to the American holiday. Turkey and cranberries are among the many traditional dishes served at an American Thanksgiving meal. Although I found that there's a Turkey, Texas, it seems like Cranberry, Pennsylvania might have a better chance of locating a review candidate for today's Daily Golden Nugget, Friday Review.

Off to Cranberry I go, with a search for "jewelry stores in cranberry, pa." But the results you see here were not as satisfying as I expected:

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AT: 11/28/2014 10:34:26 AM   0 COMMENTS
Friday, November 14, 2014

Coastal Jewelers Website Review

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Coastal Jewelers Website Review daily-golden-nugget-1125-84
This is the Friday website review where I take a look at a random retail jewelry store website and dissect it to discover all the good and bad things we can all learn from.

For today's review, I started with a search for "jewelry stores in Kennebunkport, Maine" and was given this Google SERP result:

Coastal Jewelers Website Review 1125-jewelry-stores-kennebunkport-me-serp-64VIEW FULL GOLD NUGGET


AT: 11/14/2014 07:50:36 AM   0 COMMENTS
Friday, September 12, 2014

John Ross Jewelers Website Review

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John Ross Jewelers Website Review daily-golden-nugget-1080-86
Today is the Friday Review edition of the Daily Golden Nugget. The goal of this review is to analyze a website for its good qualities, and bad, and to learn from it. Every week I choose a location in the United States from which to pluck a review candidate from.

This week I'm heading over to Albany, Georgia. What I remember most about my own visits to Georgia is the unstoppable kudzu. But today I'm less concerned with vines that grow 1 foot per day because I'm in need of a quality jewelry store.

So I'm ...
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AT: 09/12/2014 08:42:57 AM   0 COMMENTS
Thursday, September 11, 2014

Website Redesign Case Study

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Website Redesign Case Study daily-golden-nugget-1079-88
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.

Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w...
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AT: 09/11/2014 08:24:52 AM   0 COMMENTS
Friday, September 05, 2014

Jewelry Design Center Website Review

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Jewelry Design Center Website Review daily-golden-nugget-1075-18
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.

Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.

My search phrase was "jewelers in Spokane WA"

These are the search results Google returned:
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AT: 09/05/2014 07:53:13 AM   0 COMMENTS
Monday, September 01, 2014

Upgrading Your Website Without Losing Organic Ranking

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Upgrading Your Website Without Losing Organic Ranking 1154-daily-golden-nugget-1071
Two weeks ago I wrote a Nugget about the potential decline of your website's ranking when you launch a new website. The scenario proposed in that Nugget assumed you transferred all your existing content and SEO settings to the new website, but you changed your URL structure, causing the decline. Preventing that decline requires the setup of 301 redirects so ...
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AT: 09/01/2014 12:49:32 PM   0 COMMENTS
Friday, August 29, 2014

Review of 3 Hayward Jewelers

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Review of 3 Hayward Jewelers 4913-daily-golden-nugget-1070
My journey today began with a search for "jewelry stores Hayward CA." You see, I'm pretending to be a real customer searching for a local jeweler in Hayward. My goal is to examine how the local jewelers in that town stack up in Google search, take a look at their websites, and see what can be learned by the experience.

This is my weekly retail jeweler website review, but this week I'm changing up the format a little bit.

Here's a snapshot of the business listing I saw in the Google SERP for that search:
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AT: 08/29/2014 12:42:15 PM   0 COMMENTS
Wednesday, August 27, 2014

On-Site SEO for Retail Jewelers

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On-Site SEO for Retail Jewelers 3669-daily-golden-nugget-1068
In yesterday's Daily Golden Nugget, I began a discussion about the differences between Technical SEO, On-Site SEO, and Off-Site SEO, and I detailed several very important, but sometimes boring aspects of what I refer to as the technical side of SEO.

Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not...
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AT: 08/27/2014 10:42:26 AM   0 COMMENTS
Tuesday, August 26, 2014

Technical SEO, On-Site SEO, and Off-Site SEO

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Technical SEO, On-Site SEO, and Off-Site SEO 4166-daily-golden-nugget-1067
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.

Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ...
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AT: 08/26/2014 09:12:26 AM   0 COMMENTS
Friday, August 22, 2014

Cooks Jewelers Website Review

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Cooks Jewelers Website Review 4395-daily-golden-nugget-1065
Welcome to the Friday jewelry website review edition of the Daily Golden Nugget. The goal for today is to examine a random retail jeweler's website and learn from something they did right or wrong.

I don't plan these reviews out, and I usually write these reviews as I work through the discovery of each site, documenting my first thoughts as well as how different stuff fits together.

This week, I searched for "jewelry stores Kirksville, Missouri" and was given this Google SERP:

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AT: 08/22/2014 11:09:41 AM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

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Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...
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AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Friday, August 15, 2014

Reviews of Jewelers in Arlington, Virginia

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Reviews of Jewelers in Arlington, Virginia 4899-daily-golden-nugget-1060
This is the Friday website review where I randomly look for a jewelry website to dissect so we can all learn something new. This week I'm taking a slightly different approach to locating a review candidate. I'm going to search in a county instead of a specific town.

To start the process, I always open an incognito window with Google Chrome. This step allows me to do searches in Google without any personalized results affecting what I see. Google has several ways to identify your compute...
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AT: 08/15/2014 02:06:17 PM   0 COMMENTS
Friday, July 18, 2014

Avalon Park Jewelers Website Review

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Avalon Park Jewelers Website Review 2960-daily-golden-nugget-1040
Five months from today, you will be launching your last minute Christmas advertising campaigns and counting down the last 7 days before the big holiday. Have you started to prepare your website and holiday ads yet?

The other day, I was walking through one of those stores that sells Christmas items all year long and I couldn't help but remember that now is the time for those "Christmas in July" sales events. However, considering that today is Friday, I immediately started to wonder how many towns were n...
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AT: 07/18/2014 12:31:34 PM   0 COMMENTS
Tuesday, January 14, 2014

Auto-Play Music is Bad for Your Website

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Auto-Play Music is Bad for Your Website 1540-daily-golden-nugget-907I'm still surprised when I come across a jewelry store website that has auto-playing music on their home page, and throughout their website. The popularity of websites with auto-playing music is certainly declining. One of my recent jewelry website reviews talked about home page music, and even some of my regular clients still request music on their home page.

Auto-playing music is a bad idea for any webs...
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AT: 01/14/2014 03:00:37 AM   0 COMMENTS
Friday, February 22, 2013

Case Study of a Website Redesign

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Case Study of a Website Redesign 2069-daily-golden-nugget-675I have a quick case study today about a jewelry store that first built their website in 2008, did a minor programming change in 2010, and then did a major overhaul of the entire website in 2012. You will see how traffic changed and how activity on their website changed. My measurement period spans from December 2011 - February 2012 compared to December 2012 - February 2013.

Both the old and the new website shared these similar pages:
* About Us
* Staff
* Special Offers
* 4C's of Diamond Education
* Designer pages
...
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AT: 02/22/2013 11:04:12 PM   0 COMMENTS
Wednesday, September 28, 2011

Part One: 9 Tips Jewelers Need to Work With SEO Pros

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Over the last 6 days, we've given you Black Hat SEO discussions and examples of how to avoid them. Unfortunately there are a lot of SEO "professionals" out there that want nothing more than to take your money and promise you results.

A quick Google search for "link building services" returns 35,300,000 results and tons of ads, meaning there is big business in link building. Do you think all those paid link building services will openly tell you that they use Black Hat techniques? Remember that Black Hat SEO refers to anything you do that will trick the search engines into ranking you higher in the SERP.

If you're not doing your own website SEO you will eventually need to hire someone to do it for you. Between today and tomorrow we're giving you 9 very blunt directions that will make working with your SEO professional mu...
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AT: 09/28/2011 12:24:53 PM   0 COMMENTS
Wednesday, July 06, 2011

The Panda Sniffs Out Trusted Website Designs

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We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.

Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:

* How many inbound links does a site have?
* How many words are on each page of the site?
* How many times are important keyword phrases used on the page?
* Are your page titles written well?

As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.

One of the most important numbers to play recently is counting t...
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AT: 07/06/2011 12:27:00 PM   0 COMMENTS
Thursday, June 30, 2011

Don't fall in love with your website design.

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Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.

It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.

We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.

Ultimately the usability studies tell us "what get's the click" so we can correctly design ...
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AT: 06/30/2011 11:29:17 AM   0 COMMENTS
Wednesday, April 06, 2011

Alt & Title And Be Rewarded.

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Design is one of the foremost concerns for your website. Trying to figure out the aesthetics that best please your customer is very difficult. Ultimately, it doesn't matter what you personally like, because the customer will like something completely different.

You need to program your website so it best functions for your users.

Typical design concerns are:
* Width of the website. Do you want to be full screen or static width?
* Colors.
* What web browsers do you want it to work in? IE, Firefox and Safari are the big players.
* Do you want the website to work on a mobile device?
* Do you want to use a lot of images as part of the design?
* Do you want Flash? Remember Flash does not work in IE 64-bit, the standard browser for Windows 7.
* Do you want your website readable by users with visual impair...
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AT: 04/06/2011 02:00:27 PM   0 COMMENTS
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