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Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!


AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Thursday, July 02, 2015

TBT: Structured Markup,, and Recent Google Penalties

TBT: Structured Markup,, and Recent Google Penalties daily-golden-nugget-1289-62
A few days ago, Search Engine Land published an interesting article explaining how Google is penalizing websites that abuse the way they use schema.orgmarkup. That post was an interesting read for me and a good lead in for this edition of Throwback Thursday.

I've written about VIEW FULL GOLD NUGGET

AT: 07/02/2015 06:51:37 AM   0 COMMENTS
Thursday, August 14, 2014

Google Analytics: Understanding the Audience Overview Report

Google Analytics: Understanding the Audience Overview Report 3564-daily-golden-nugget-1059
In this edition of the Daily Golden Nugget, I'm going to show you how to read one of the most popular reports in Google Analytics. In my opinion, retail jewelry store owners should know the basics of how good or bad their website is doing, and what might make it better.

When you first log into your Google Analytics account, you will be brought to your Audience Overview page, so let's start there. Here's a snapshot of one of my accounts:


AT: 08/14/2014 10:21:55 AM   0 COMMENTS
Wednesday, September 28, 2011

Part One: 9 Tips Jewelers Need to Work With SEO Pros

Over the last 6 days, we've given you Black Hat SEO discussions and examples of how to avoid them. Unfortunately there are a lot of SEO "professionals" out there that want nothing more than to take your money and promise you results.

A quick Google search for "link building services" returns 35,300,000 results and tons of ads, meaning there is big business in link building. Do you think all those paid link building services will openly tell you that they use Black Hat techniques? Remember that Black Hat SEO refers to anything you do that will trick the search engines into ranking you higher in the SERP.

If you're not doing your own website SEO you will eventually need to hire someone to do it for you. Between today and tomorrow we're giving you 9 very blunt directions that will make working with your SEO professional mu...

AT: 09/28/2011 12:24:53 PM   0 COMMENTS
Monday, September 26, 2011

Black Hat SEO: Link Farming Kills Rankings

We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Link Farms" and bad link building.

Link building is the process of posting a link to your website on another website. This can be as simple as putting a link in your next Twitter status update, or posting a link to your Facebook wall. On Google+ you can build a link to your website with a Public post. Building links slowly in this way is considered to be the correct, organic way.

Any time you pay someone to put a link on their website pointing back to yours it is considered paid link building. All the search engines hate the paid practice of link building and consider the process within the SEO boundaries of Black Hat.

However, Google has at least sai...

AT: 09/26/2011 12:43:14 PM   0 COMMENTS
Wednesday, September 21, 2011

Black Hat SEO: Engagement Ring Keyword Stuffing Example

Today, and for the rest of the week, we are continuing our topic of Black Hat SEO tactics that you should NOT be doing on your website. Black Hat SEO refers to unethical technology strategies or website content that will negatively affect your SERP ranking or will get your website banned from search engines.

Today we are explaining Keyword Stuffing and we'll give you an example of it. But first, let's give you a little background information for the benefit of website beginners out there, or to refresh your memory.

In order to have a web page appear in the SERP for a keyword, you need to use that keyword on your page. If you want your website to appear for the phrase "champagne diamonds," you will need to use that phrase on your website.

The question you should ask yourself is how many times the phrase "champagne ...

AT: 09/21/2011 12:16:10 PM   0 COMMENTS
Wednesday, March 30, 2011

Mr. Cellophane Shouldn't Be Your Name


Let's talk Black Hat.

"Black Hat SEO" refers to any search engine optimization technique that is considered misleading for users, or for the purposes of tricking the search engines into showing your website to more people.

In one of Google's training videos, they explain that they can now process all CSS, HTML, dynamic HTML, XML and JavaScript code. This not only allows them to discover functionality on your website, but also if you are trying to use one of those methods for Black Hat purposes.

Before Google started processing code like this, you could get away with several nasty little tricks to hide extra words on your website and sway the search engines toward your favor.

One such example of hiding text is to have a white background with several extra paragraphs of repeating white text at the bottom of...

AT: 03/30/2011 12:53:53 PM   0 COMMENTS
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