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Friday, November 04, 2016

Tharoo and Co Website Re-Review

Tharoo and Co Website Re-Review daily-golden-nugget-1529-14
Since April 2013, I've reviewed 190 different websites and made a countless number of suggestions for updating each one. Today, and for the next few weeks, I'm going to revisit a few of those old websites to see what's new and if they've made progress.

If they have made progress, it's not because I told them what to do. The disclaimer at the bottom of all my reviews says that I don't write these to solicit business, and the only way they will find out about the review is if they search for their name online. Fewer than 5 in 190 have ever ...

AT: 11/04/2016 11:38:16 AM   0 COMMENTS
Thursday, March 24, 2016

Tapping the JA Website for Jewelry Related Blogging Topics #TBT

Tapping the JA Website for Jewelry Related Blogging Topics TBT daily-golden-nugget-1479-87
For this week's #ThrowbackThursday, I'm jumping back to a Daily Golden Nugget that's in desperate need of updating, specifically what I wrote about the Jewelry Information Center, otherwise known as the JIC. JIC was created by Jewelers of America as a consumer education service. The website commonly posted current jewelry trends and was a great inspiration resource ...

AT: 03/24/2016 11:42:18 AM   0 COMMENTS
Monday, January 11, 2016

jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet

jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet daily-golden-nugget-1426-45
It all started six years ago; that's right, we're celebrating the jWAG's 6th anniversary today with the ambitious and philanthropic mission to surface our research about the internet and how the jewelry industry could best use technology to improve their business.

When my business partner and I launched the Jeweler Website Advisory Group (jWAG), we never expected it to blossom into the resource that is now referenced by so many people, even outside the jewe...

AT: 01/11/2016 01:02:33 PM   0 COMMENTS
Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!


AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Monday, June 15, 2015

JCK Talks 2015: The Power of Blogging

JCK Talks 2015: The Power of Blogging daily-golden-nugget-1276-4
This Daily Golden Nugget is my 1,276th in a row. When I started this blogging journey nearly 5 years ago, I never expected where it would take me. Truthfully, every blogger begins their writing journey for personal reasons and we never know where we will end up.

Blogging is huge. The word blog has become the general term to represent all types of content creation that involves written words. When I started writing these Nuggets, I envisioned them only as email newsletters that would be archived online. I...

AT: 06/15/2015 06:36:28 AM   0 COMMENTS
Thursday, April 09, 2015

Adding Value To The Internet #TBT

Adding Value To The Internet TBT daily-golden-nugget-1229-84
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.

Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.


AT: 04/09/2015 01:14:43 PM   0 COMMENTS
Thursday, February 05, 2015

The Value of Content Creation and Content Curation, Part 2

The Value of Content Creation and Content Curation, Part 2 daily-golden-nugget-1184-93
What is the real value of the content you produce? Should you be creating your own content or hiring someone to do it for you? What about content curation?

This is part 2 of my in-depth answers to those questions. I've identified 6 levels of content and list them here in order of their most valuable to least valuable:

1. Business Owner Creates Content
2. Business Owner Curates Content
3. Business Owner Socially Engages
4. Hire Content Creator or...

AT: 02/05/2015 09:42:48 AM   0 COMMENTS
Monday, August 11, 2014

Proven Results of On-Site Blogging

Proven Results of On-Site Blogging 8461-daily-golden-nugget-1056
The other day, I presented some historical data showing why it's bad to have an offsite blog instead of a blog on your website.

I'm going to continue this on-site/off-site discussion today with a presentation of measured results for when you do have a blog on your site.

The data I'm presenting today is part of the ...

AT: 08/11/2014 09:23:45 AM   0 COMMENTS
Thursday, January 12, 2012

Tell Google you Currently Mean Business

Blogs and educational articles help to increase the ranking of your website over the long term. You should build your library of well written articles, with constant usage of jewelry terminology, on a regular basis so Google will credit your site as newer than your competitor.

For long term website health and ranking you need to make a commitment to add information often. You can share educational jewelry tidbits. The best way to gather these is to simply write them down the next time an idea comes to mind. You can expand on it later at the computer.

You could also write a blog entry detailing new jewelry styles each and every time you receive new merchandise; quick use of your smartphone would create fantastic supporting photos for the blog entries.

Here are a few helpful hints to keep in mind as you write th...

AT: 01/12/2012 04:09:04 AM   0 COMMENTS
Friday, September 09, 2011

Unexpected Blogging & Bounce Back Disasters

In Daily Nugget #227 we explained the importance of lowering your bounce rate. In that Golden Nugget, we explained that you should try your best to lower your bounce rates as much as possible. You can read the full Nugget here:

Google interprets bounce rates and uses them to judge the quality of your overall website when compared to particular phrases or topics. Google actually refers to topics as "themes" and that's a common word amongst website SEO professionals.

We've always said, and continue to teach, that you should be publishing educational articles or blog entries on your website. Each additional post increases the overall visibility of your site by giving Google more information to index and provide back out to users.

Blogging works. It's an amazing...

AT: 09/09/2011 10:54:34 AM   0 COMMENTS
Monday, March 14, 2011

Diversity of Link Sources May Surprise You

Officially, Google does not want you to ask other people to link to your website. They want the linking process to be 100% natural, as in, if you write good information on your website someone will eventually link to it.

Websites with a long history eventually gather random links from the strangest of places. It's not uncommon to do a reverse link check and find links from forum websites. One recently found example was on a gaming forum where two users were arguing over jewelry. To support their point of view, one of the gamers posted links to a 4C's of diamonds page we happen to be tracking.

The better quality information on your site becomes a random link magnet for random people, not even related to jewelry. All these links eventually build your credibility.

Another great aspect of this type of random linking is th...

AT: 03/14/2011 12:18:20 PM   0 COMMENTS
Thursday, February 10, 2011

Understanding the Different Parts of a Website

The anatomy of a website is extremely diverse. Some websites have pages of information, some have product catalogs, some have photo galleries. Even if you are using the same content management system as someone else, no 2 websites will ever be alike.

Websites are just like people: some tall, some short, some fat, some thin, some wear lots of color while others are dressed in plain, white clothes... figuratively speaking. Different parts of a website are used for different reasons too, just like your feet help you walk, your hands allow you to write and type, and your eyes let you read.

You probably never consciously think about it but your feet, hands, and eyes serve you differently. Would you attempt to walk or run using your hands in everyday life?

Consider for a moment that there are some common structures to...

AT: 02/10/2011 12:58:07 PM   0 COMMENTS
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