The internet gets larger every day. No one knows exactly how much larger every day. In July 2008, Google estimated the web grows by several billion pages per day. Of course that was before the Twitter and Facebook craze. Every Facebook post and every Tweet is its own page on the internet.
Daunting, isn't it?
When it comes to adding pages to the internet Google has one request above all others: "Add new value to the internet."
Of course, with billions of pages added every day how can YOU add value that someone else hasn't already done?
This is a good question, and we don't really have an iron clad answer. After all, how many different ways can you write about the 4C's of Diamonds? How many different ways can you explain what pearl restringing is?
Regardless, whatever you put on your website needs to have some value. But then who measures the value? Is that a value according to Google? Or is it a value according to your customers?
Again, we don't have a specific answer, but rather a supposition.
Since Google always tries to figure out how different things relate together, and then provide the best answer to users, the value add would have to be from the user's point of view.
So what is valuable to add to your website that your pool of customers will appreciate? Perhaps they do want to know about the 4C's, and perhaps they do want to read some droll description of pearl restringing.
We say "do it." Write all that information out and add it to your website. But do it in your own words instead of paying someone to do the copy writing for you, and instead of using information freely provided by AGS, GIA of JA.
Add value to the internet in your own words and your customer base will appreciate it.