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Friday, July 22, 2016

Cairo GA SERP Review

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Cairo GA SERP Review daily-golden-nugget-1514-80
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."

There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.

Instead, this is what I saw:

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AT: 07/22/2016 12:28:14 PM   0 COMMENTS
Friday, February 12, 2016

Dominique's Jewelry #FridayFlopFix Website Review

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Dominiques Jewelry FridayFlopFix Website Review daily-golden-nugget-1450-16Don't want to read? This week you can also watch the video recording of this review here!

This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:

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AT: 02/12/2016 02:01:38 PM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

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The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...
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AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

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Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!

Times...
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AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Monday, November 17, 2014

Paying Someone To Blog For You Should Be Expensive

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Paying Someone To Blog For You Should Be Expensive daily-golden-nugget-1126-0
For the past several years, Google has been telling website owners to write quality content for their website in order to rank higher in search results and to satisfy customers. This directive of theirs has spawned an entire industry of freelance writers that produce content just to satisfy Google's directions.

The optimist in me wants to say that Google has spurred the creation of a new generation of writers, but the pessimist in me looks at the type of content that's generally created and sighs in discon...
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AT: 11/17/2014 07:55:00 AM   0 COMMENTS
Monday, May 07, 2012

Thin Content and Link Building Shakeup

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It's good news or bad news depending how you look at it.

Even thought we do not condone the practice, you are able to purchase link building services from many SEO companies that promise lots of good inbound links.

Their strategies vary from blog commenting to creating micro site pages. Blog commenting is usually deleted by the actual blog owners, but the creation of micro sites is something that Google needs to deal with.

A few weeks ago we mentioned "micro sites" when explaining the ins and outs of putting jewelry catalogs on your website. Those are perfectly normal types of micro sites and not at all what an SEO company would attempt as a link building scheme.

We've met some pretty crafty SEO guys in the past few years that employ micro site link building. Their method is to register new domain names for ...
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AT: 05/07/2012 09:06:57 PM   0 COMMENTS
Friday, September 23, 2011

Black Hat SEO: Thin Content Jewelry Catalogs Kill Rankings

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We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Thin Content".

The highest ranked websites usually have the best original content, and a lot of it. Typical well ranked websites have a lot of interesting information on every page. The exact amount of interesting information is unknown because Google won't tell us. Many SEO experts say you need at least 250 words of unique content, but we feel you need at least 400 words.

"Thin Content" is the phrase given to a website, or a web page, that has very few words on it, say less than 250 words per page. We're going to review the common thin pages that so many jewelry stores have created without even realizing.

As we work with jewelry stores, we find many ha...
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AT: 09/23/2011 11:19:38 AM   0 COMMENTS
Thursday, September 22, 2011

Black Hat SEO: Spinning Yellow Sapphire Articles

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We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Article Spinning".

Websites with the highest ranking in the SERP tend to also have a lot of pages. Each additional page added to a website creates extra visibility in the search engines. This visibility happens simply because you are giving them more information and more words to help categorize your website.

Most news websites rank highly for a variety of topics. CNN.com and MSNBC.com are highly ranked for many random keywords simply because a keyword phrase was mentioned in an article. Your local newspaper will also rank highly for local searches and local topics.

There will be a time when you want, or need to have your website rank for new keyword ph...
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AT: 09/22/2011 11:53:45 AM   0 COMMENTS
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