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Friday, June 23, 2017

Building A Business Directory Website: A brief case study

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Building A Business Directory Website: A brief case study daily-golden-nugget-1562-6
I recently had a few meetings with a French tourism company that needed help figuring out how to build traffic to their website. Their website wasn't anything special; honestly, it was just another directory website. Directory websites are a very common business model that range from large sites like CitySearch.com to local Chamber of Commerce websites. Niche focused directory websites can usually better serve their community than the larger sites.

Directory websites make money either by p...
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AT: 06/23/2017 06:21:22 AM   0 COMMENTS
Friday, April 14, 2017

6 Most Frequently Broken Or Missing Website Features

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6 Most Frequently Broken Or Missing Website Features daily-golden-nugget-1552-28
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.

Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki...
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AT: 04/14/2017 09:35:50 AM   0 COMMENTS
Friday, March 24, 2017

Gold Wolff Jewelers Website Review

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Gold Wolff Jewelers Website Review daily-golden-nugget-1549-82
In this week's website review, I'll show you an example of how Google reads words on your website and how you can see those words for yourself. I'll also show you why you should host your blog within your own website instead of using an outside service, I'll even show you screen shots of how Google views a website when the blog is hosted outside.

It all starts with a Google search for "jewelers flagstaff az." According to these results, there are not many jewelers n Flagstaff:

VIEW FULL GOLD NUGGET


AT: 03/24/2017 12:49:22 PM   0 COMMENTS
Friday, January 06, 2017

SERP Review for Sandy Springs, GA

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SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...
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AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 23, 2016

Portland Oregon Search Results Review

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Portland Oregon Search Results Review daily-golden-nugget-1536-85
Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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AT: 12/23/2016 10:31:56 AM   0 COMMENTS
Friday, December 16, 2016

June Birthstone Jewelry Gift SERP and Website Review

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June Birthstone Jewelry Gift SERP and Website Review daily-golden-nugget-1535-80
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.

The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ...
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AT: 12/16/2016 12:05:53 PM   0 COMMENTS
Friday, November 18, 2016

Franzetti Jewelers Website Re-Review

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Franzetti Jewelers Website Re-Review daily-golden-nugget-1531-88
In this week's website review, I'm going back to re-review the first website I ever wrote about way back in April 2013. At the time, I chose Franzetti Jewelers with the website http://www.franzettijewelers.com/. You can read the old review from April 19, 2013 here.

My review process was pretty unsophisticated 3.5 years ago. It took a while for me to realize that I should be ...
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AT: 11/18/2016 01:00:33 PM   0 COMMENTS
Friday, October 28, 2016

Weiss Jewelers Website Review

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Weiss Jewelers Website Review daily-golden-nugget-1528-57
In this edition of the Golden Nugget, I've written a quick review of a retail jeweler's website to show you how a website might backfire on you without regular updates or simply looking at it.

I found Weiss Jewelers when searching Google for "jewelers Greeley, CO." Their website is:
http://www.weissjewelers.com/

First Impressions


This is what the home page looked like when I visited:

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AT: 10/28/2016 06:13:08 AM   0 COMMENTS
Friday, October 14, 2016

Jeweler's Choice #FridayFlopFix Website Review

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Jewelers Choice FridayFlopFix Website Review daily-golden-nugget-1526-70
In honor of the jewelry shows taking place in Miami this weekend, I've chosen a Miami Beach jeweler for this week's website review. It all started with a Google search for "jewelers miami beach, fl" and these search results:

Jewelers Choice FridayFlopFix Website Review 1526-jewelers-miami-beach-fl-serp-49VIEW FULL GOLD NUGGET


AT: 10/14/2016 12:16:48 PM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, September 23, 2016

Garland Jewelers #FridayFlopFix Website Review

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Garland Jewelers FridayFlopFix Website Review daily-golden-nugget-1523-71
This is the Friday website review where I randomly choose a retail jeweler and scrutinize their website for problems. I look for design mistakes, SEO mistakes, functionality mistakes, content mistakes, and even marketing mistakes.

This week I searched for "jewelers Renton, WA" to find a review candidate. Here are the results I saw in Google:

Garland Jewelers FridayFlopFix Website Review 1523-serp-38VIEW FULL GOLD NUGGET


AT: 09/23/2016 12:12:17 PM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

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Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...
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AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

VIEW FULL GOLD NUGGET


AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

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Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:

VIEW FULL GOLD NUGGET


AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Friday, July 29, 2016

J. Schrecker Jewelry #FridayFlopFix Website Review

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J. Schrecker Jewelry FridayFlopFix Website Review daily-golden-nugget-1515-59
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.

This week, I searched Google for "jewelers Christian County, KY" and was given these results:

J. Schrecker Jewelry FridayFlopFix Website Review 1515-jewelers-Christian-...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/29/2016 03:20:10 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Friday, July 01, 2016

J Mason Custom Jeweler #FridayFlopFix Website Review

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J Mason Custom Jeweler FridayFlopFix Website Review daily-golden-nugget-1511-47
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.

This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:

J Mason Custom Jeweler FridayFlopFix Website ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/01/2016 10:56:28 AM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

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Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...
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AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Friday, June 03, 2016

Precious Metalsmith #FridayFlopFix Website Review

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Precious Metalsmith FridayFlopFix Website Review daily-golden-nugget-1507-87
This is my weekly #FlopFix website review. Each week, I find a random retail jeweler's website and suggest fixes that could make it better. I never know what I'll find when I start these reviews and I do my best to document my first impressions as I look at the site.

This week I'm venturing to Olympia, WA where I'll search Google for "jewelry stores in olympia wa." Here's a screen grab of the returned SERP:

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AT: 06/03/2016 11:31:36 AM   0 COMMENTS
Friday, May 27, 2016

Island Butterfly Jewelry and Jubilee #FridayFlopFix Website Review

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Island Butterfly Jewelry and Jubilee FridayFlopFix Website Review daily-golden-nugget-1506-65
Welcome to my weekly random website review. In these reviews, I search for website candidates that have problems (aka flops) with their website, and I suggest fixes to make them better. This week, I'm taking a drive down to Accomack County, Virginia in search for a jewelry store. Accomack is near the famous Route 13 Chesapeake Bay Bridge-Tunnel that I once had the pleasure, and slight fright, to drive over. There are fewer bus...
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AT: 05/27/2016 06:26:33 AM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

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Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:

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AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, April 15, 2016

Kama'aina Diamond Co. #FridayFlopFix Website Review

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Kamaaina Diamond Co. FridayFlopFix Website Review daily-golden-nugget-1495-7
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.

I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu...
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AT: 04/15/2016 12:43:52 PM   0 COMMENTS
Thursday, April 07, 2016

How To Rank Your Website When Someone Searches For Your Offline Ad #TBT

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How To Rank Your Website When Someone Searches For Your Offline Ad TBT daily-golden-nugget-1489-85
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.

Back in December 2014, I explained VIEW FULL GOLD NUGGET


AT: 04/07/2016 06:35:11 AM   0 COMMENTS
Friday, March 25, 2016

Fisher Jewelers & Silversmiths #FridayFlopFix Review

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Fisher Jewelers & Silversmiths FridayFlopFix Review daily-golden-nugget-1480-74
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for candidate websites that are not ranking very well in Google search results and dissect them to figure out why they are ranking poorly.

This week, I searched for "jewelry stores Florence, SC" to find that poorly ranked site. I found an interesting situation with the store Fisher Jewelers & Silversmiths that I'll investigate today. I first noticed the AGS listing for the store shown here:

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AT: 03/25/2016 11:30:56 AM   0 COMMENTS
Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

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Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...
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AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Monday, February 29, 2016

Keywords and Content: Working Together to Establish Expertise in a Topic

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Keywords and Content: Working Together to Establish Expertise in a Topic daily-golden-nugget-1461-23
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:


AT: 02/29/2016 12:35:30 PM   0 COMMENTS
Friday, February 26, 2016

Pruett's Jewelry #FridayFlopFix Review

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Pruetts Jewelry FridayFlopFix Review daily-golden-nugget-1460-81Don't want to read? This week you can also watch the video recording of this review here!

Welcome to the weekly #FridayFlopFix website review. Every Friday, I search a random town for an older website that needs help improving, and I suggest fixes for their flops.

This week, I searched Google for "jewelers Odessa, TX" and saw these results:

Pruetts Jewelry FridayFlopFix Re...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 02/26/2016 01:21:17 PM   0 COMMENTS
Thursday, February 25, 2016

Deep Websites Create Discovery Issues for Users and Search Engines #TBT

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Deep Websites Create Discovery Issues for Users and Search Engines TBT daily-golden-nugget-1459-13The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.

De...
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AT: 02/25/2016 12:27:35 PM   0 COMMENTS
Friday, February 12, 2016

Dominique's Jewelry #FridayFlopFix Website Review

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Dominiques Jewelry FridayFlopFix Website Review daily-golden-nugget-1450-16Don't want to read? This week you can also watch the video recording of this review here!

This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:

VIEW FULL GOLD NUGGET


AT: 02/12/2016 02:01:38 PM   0 COMMENTS
Tuesday, February 09, 2016

The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website

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The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website daily-golden-nugget-1447-12
There's a trending website design idea that has its place, but that place is certainly not on your home page. Today, I'll explain what this website design trend is, what's good and bad about it, and how to use it.

Infinity Scrolling


Social media websites have changed the way we interact with website. Before Facebook, Twitter, and Pinterest, everyone thought that the internet was made up of individual web pages. But social networks g...
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AT: 02/09/2016 12:52:25 PM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

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The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...
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AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Wednesday, January 27, 2016

2015 Holiday Season Keyword Data: Jeweler vs. Jewelers

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2015 Holiday Season Keyword Data: Jeweler vs. Jewelers daily-golden-nugget-1438-30
The difference between the singular and plural version of the same keyword phrase oftentimes represents a very specific consumer point of view. When digging into your website keyword data, it's very easy to arbitrarily group phrases together, but doing so will most likely lead you to the wrong conclusions, which translates to the wrong SEO advice, which leads to the wrong marketing advice, and eventually the wrong business direction.

You have plenty of opportunity to capture data from your websi...
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AT: 01/27/2016 09:52:54 AM   0 COMMENTS
Wednesday, January 20, 2016

2015 Holiday Season Keyword Data: Engagement Rings

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2015 Holiday Season Keyword Data: Engagement Rings daily-golden-nugget-1433-12
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."

What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an...
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AT: 01/20/2016 07:22:24 AM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Wednesday, December 23, 2015

The IoT Breaks When You Least Expect It

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The IoT Breaks When You Least Expect It daily-golden-nugget-1413-84
It's hard to keep up with the many subtle technology changes that happen on the internet every day. Just when you think you understand how things work, they change. It's not just how the internet works, but also how all those devices connect to and use the data available on the internet, which is referred to as the Internet of Things.

Facebook and Google are infamous for making subtle dail...
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AT: 12/23/2015 12:06:30 PM   0 COMMENTS
Tuesday, December 15, 2015

4 Common SEO Problems Found in Product Catalogs

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4 Common SEO Problems Found in Product Catalogs daily-golden-nugget-1407-22
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.

Many of the good content management systems and ...
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AT: 12/15/2015 12:49:47 PM   0 COMMENTS
Wednesday, December 02, 2015

Joe Kassab Website Flop Fix Review

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Joe Kassab Website Flop Fix Review daily-golden-nugget-1398y-29
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.

My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th...
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AT: 12/02/2015 09:10:22 AM   0 COMMENTS
Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
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AT: 11/19/2015 12:32:38 PM   0 COMMENTS
Monday, November 16, 2015

When Should You Hyperlink To A New Browser Window?

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When Should You Hyperlink To A New Browser Window? daily-golden-nugget-1386-61
Have a burning question you need answered about your website? Send it in through the jWAG Contact Form or to me directly through any social network; just search for my name "matthewperosi" on any social network and send a message.

Today I'll weigh my opinion in on this question
Hi Matt,

When setting up my new website, my programmer had all of my internal page links open into a new window... is this normal prac...
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AT: 11/16/2015 12:06:42 PM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

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Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

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Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...
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AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Friday, August 14, 2015

Jensen Jewelers Website Review

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Jensen Jewelers Website Review daily-golden-nugget-1320-97
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.

I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.

No matter what, there's always something to learn from.

To kick off the review, I'm searching for "engagement rings ho...
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AT: 08/14/2015 11:42:14 AM   0 COMMENTS
Friday, August 07, 2015

Beaudet Jewelry Design Website Review

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Beaudet Jewelry Design Website Review daily-golden-nugget-1315-56
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.

This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:

Beaudet Jewelry Design Website Review 1315-serp-jewelry-stores-Eug...<br />
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AT: 08/07/2015 11:44:07 AM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

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Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

VIEW FULL GOLD NUGGET


AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Friday, July 24, 2015

Skeie's Jewelers Website Review

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Skeies Jewelers Website Review daily-golden-nugget-1305-25
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.

I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<...
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AT: 07/24/2015 06:40:56 AM   0 COMMENTS
Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

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Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!

Times...
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AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
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AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

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The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
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AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

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Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:

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AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

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SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

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Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
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AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Thursday, April 09, 2015

Adding Value To The Internet #TBT

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Adding Value To The Internet TBT daily-golden-nugget-1229-84
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.

Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.

<...
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AT: 04/09/2015 01:14:43 PM   0 COMMENTS
Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

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Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid


Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET


AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Thursday, February 26, 2015

Holland Jewelers Website Review

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Holland Jewelers Website Review daily-golden-nugget-1199-20
Welcome to the weekly website review. Normally this is published every Friday, but it got pulled up one day to make room for a special Nugget scheduled for tomorrow.

The goal of this weekly website review is to shed light on how many retail jewelers out there are still using old website techniques, old SEO methods, and old designs. I search a random city in the USA every week for a jeweler and usually select from the top of the organic listing.

In my experience, given the choice between an older looking and n...
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AT: 02/26/2015 09:49:21 AM   0 COMMENTS
Friday, February 20, 2015

Coffin and Trout Fine Jewellers Website Review

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Coffin and Trout Fine Jewellers Website Review daily-golden-nugget-1195-14
This is the Friday website review edition of the Daily Golden Nugget. The goal of today's review is to take a critical look at a random retail jeweler's website in hopes of finding something we can all learn from.

At the start of each review, I launch a new Google Chrome incognito window. This allows me to search for a jewelry store without any influence from my previous search history or personalized results.

Searching Google for "jewelers Chandler AZ" returns these results:
...
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AT: 02/20/2015 08:44:00 AM   0 COMMENTS
Thursday, January 29, 2015

Don't Waste Time Waiting For Your Website Reports to Change

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Dont Waste Time Waiting For Your Website Reports to Change daily-golden-nugget-1179-74
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.

All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga...
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AT: 01/29/2015 09:23:17 AM   0 COMMENTS
Tuesday, January 27, 2015

Reasons Why Your Bounce Rate Might Be High

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Reasons Why Your Bounce Rate Might Be High daily-golden-nugget-1177-33
Success often leaves footprints. If you want to achieve higher success rates in your business, you can attempt to copy the strategies that similar businesses are using to achieve their apparent success.

As a retail jeweler, you would have to closely examine what your local competitors are doing, particularly if you feel they are more successful than you are. You could study their websites and marketing, but many times the success of a store also depends on the customer service provided by all the staff.

One of ...
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AT: 01/27/2015 12:22:50 PM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

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C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:

VIEW FULL GOLD NUGGET


AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

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How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review



Facebook Becomes More Worthless for Jewelers


Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
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AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

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Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...
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AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Monday, November 10, 2014

Choose a Website Design Because You Should

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Choose a Website Design Because You Should daily-golden-nugget-1121-69
Just because you can... doesn't mean you should.

I recently gave a seminar about website design and SEO to a local group of entrepreneurs in New Jersey. Although the presentation was mostly about what to watch out for when hiring a search engine optimization agency, there were a lot of questions about good website content versus bad website content.

One of the attendees started explaining her recent difficult experience with website design and a WordPress template. She's an established copy writer and content c...
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AT: 11/10/2014 07:58:14 AM   0 COMMENTS
Thursday, October 09, 2014

Hiring Freelancers and Paying Them on 1099

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Hiring Freelancers and Paying Them on 1099 daily-golden-nugget-1099-33
Today is the 1099th Daily Golden Nugget!

There have been a few special number nuggets so far, like the 100, 200, 404, the 505, the 970, 1000, and now the 1099. What's so special about 1099? Well in the United States, that isn't just a number; it's also the tax form you give to your freelancers and subcontractors at the end of every year instead of a W2.

Although the US employment rules say you should hire employees and put them on payroll, there are times when you might want to only hir...
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AT: 10/09/2014 06:06:39 AM   0 COMMENTS
Thursday, October 02, 2014

Google Analytics: Exit Page Report

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Google Analytics: Exit Page Report daily-golden-nugget-1094-6
In this edition of the Daily Golden Nugget, I'll show and explain the Exit Page report in Google Analytics.

Although this edition can stand alone as a single Nugget, it's actually part of a larger series on holiday marketing and how to analyze that marketing. This is the 8th part to that series. I've included the first 7 in a link list at the bottom of this Nugget.

Google Analytics Exit Page Report


Let's take a look at the Exit Pages report in GA. This is similar to the VIEW FULL GOLD NUGGET


AT: 10/02/2014 07:01:54 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

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Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...
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AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

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Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...
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AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Monday, January 16, 2012

Avoid the Filtering, Link From Within Content

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Linking from one page of your website to another is easy and most of the time your customer will simply use the navigation you've created in the top menu and in the left or right navigation. That's the typical, easy way of doing things.

Another typical website setup is to put information and image into the body of your page. Sounds reasonable to include words and photos in the main content area of every page, right?

As it turns out, Google has a way to identify the typical, template type setups on every website. The Googlebot reads all pages and looks for common structure elements to ignore, then concentrates on the rest. Sure, they use your jewelry website's navigation to discover all your pages, but we see no SEO keyword value coming from the navigation on sites we've analyzed.

Another place we don't really see...
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AT: 01/16/2012 04:23:03 PM   0 COMMENTS
Wednesday, October 19, 2011

Holiday 2011 Run-Up: AdWords Trademark Issues & Ad Copy

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Over the last 2 days we've given you ideas for targeting Pandora jewelry in your AdWords ads. Since the price point on Pandora is so low, the product lends itself nicely for gift givers on a limited budget. We're going to continue talking about Pandora today but before we give you specific ad ideas, we need to offer you some advice on Google AdWords trademark policies.

The procedure explained below will work for any vendor, not only Pandora.

Google AdWords monitors ads and will automatically disqualify and disable them when found to violate a trademark. It doesn't matter if you are a Pandora "Gold Store" or a "Silver Store," you are still not allowed to use the name "Pandora" in your AdWords ads without some type of permission.

Permission is easy to achieve if, and only if, you have a written contract with Pandora....
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AT: 10/19/2011 01:10:32 PM   0 COMMENTS
Friday, September 02, 2011

9 Things Jewelers Should Test On Their Website

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Yesterday's Nugget was pretty long to get through, but we really needed to explain how to use Google Website Optimizer ( http://bit.ly/qEVCUP ). It is such an important tool and it's easier than Google Analytics. Although, if you are still wondering what you would want to test then today's Daily Golden Nugget is for you.

Some basic things to test with Google Website Optimizer:
1. Captions on images
2. Font size, line spacing, and font family
3. Adding or reducing white space around the site
4. Culling your content or swapping it with bullet points
5. Font and link colors, underlined or non underlined links
6. Button sizes and colors
7. Jewelry photography methods using different background other than pure white
8. Headlines
9. Repositioning your call to action message<...
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AT: 09/02/2011 12:14:38 PM   0 COMMENTS
Friday, August 12, 2011

Is Your Product Catalog a Mute?

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Every so often someone asks us how we can keep producing educational material on jWAG yet we never ask for money. Other internet marketing training companies for jewelers charge something monthly, so how do we do it? jWAG is funded by the web services company Sapphire Collaborative (www.sapphirecollaborative.com). Almost all the educational info presented here is put to use inside every website they create. Mobile websites, SEO, e-commerce, Facebook marketing, Google Places... The Sapphire Collaborative staff handles it so you can keep running your store. Give them a call today at 888-872-0274.

In yesterday's Daily Golden Nugget, we covered the topic of writing quality descriptions on your product pages. Today we're taking a step back and would like to talk about the category/section landing pages of your online catalog...
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AT: 08/12/2011 12:30:46 PM   0 COMMENTS
Thursday, May 26, 2011

Front Line UI: Sizing Tricks with Google Preview

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One of the more difficult tasks of SEO for e-commerce websites is getting your product catalog pages to rank anywhere in the SERP; getting them to rank on page 1 is even harder.

It's nearly impossible to rank a single product's detail page in the SERP unless you have a lot of detail that looks like paragraph content. For this Nugget we're going to ignore the product detail page and instead focus on the main landing pages for each product catalog category.

We're referring to the category landing page as the main page someone sees when they enter your online catalog and clicks on "wedding rings" or some other primary category. You might have subcategories for "princess cut diamond wedding rings" or "round diamond wedding rings," and each of those are considered sub-landing pages.

A typical landing page has several row...
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AT: 05/26/2011 11:32:36 AM   0 COMMENTS
Tuesday, January 25, 2011

Over Optimization is a Euphemism for Spammy

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The term "web spam" has been mentioned in many official blogs recently. Actually, the term seems to be mentioned every few months when someone complains about it, reawakens the topic.

In reality, "web spam" refers to a web page that is made up entirely of clusters of similar words that looks like gibberish.

Here's EXAMPLE 1 of web spam:

"We sell engagement ring the best selection of engagement rings is in our jewelry showcase you will find the best bridal engagement rings at our store women should look here for a variety of wedding engagement ring selections available nowhere else but our jewelry showcase in our engagement ring store where we have the best jewelry and diamond rings you could ever expect from an online jewelry store."

All of the search engines have implemented filtering to prevent you from eve...
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AT: 01/25/2011 10:43:17 AM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

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Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...
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AT: 12/30/2010 10:25:26 AM   0 COMMENTS
Tuesday, November 30, 2010

What Makes Yours a Better Store?

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What's the difference between one mason and another? Both might have identical looking work, but it won't be until the cement work had a chance to weather 4 seasons before you truly know who had the better work.

Can the same be said about your service? What really separates you from the other jewelry store down the street?

We kicked this question around our office and came up with a few ideas that we know other jewelers always say on their website or in their advertising. Here they are:

1. Custom design jewelry services.
2. Different designer jewelry lines
3. Repair services - yes, everyone might do this, but what is your specialty?
4. Available parking
5. Convenient to get to
6. Newly remodeled outside
7. Newly remodeled inside
8. If not newly remodeled, do you have a unique, vintage look of inte...
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AT: 11/30/2010 12:18:08 PM   0 COMMENTS
Monday, November 01, 2010

Tips to Write Copy, Part 4 of 4

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This is the conclusion of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


10. Write As If Your Reader Is 10 Years Old.

If you've been following our works for a while you should know we always write our educational material and our sales letters so they are easy to understand, without ambiguity. Okay, "ambiguity" is a larger word than we normally use. The point is that you need to write your emails and web pages so the average person will immediately understand what you're saying.

Don't make someone need to stop and think about a word. Don't be too creative where a new vocabulary term is stuck in someone's head for the rest of the day. You want the image of the jewelry stuck in their head rather ...
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AT: 11/01/2010 12:07:11 PM   0 COMMENTS
Friday, October 29, 2010

Tips to Write Copy, Part 3 of 4

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This is a continuation of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


7. Consider Seven Dollar Pricing.

Many online marketing guys claim that any selling price ending in a 7 will outsell a similar one ending in any other number. So $997 or $977 should sell better than $999. And $499.77 will outsell $499.99. You could even try $477.77.

We've been doing this for more than a year with our own pricing at Sapphire Collaborative (www.sapphirecollaborative.com) and we've noticed one thing. Fewer people say "$49.99, oh $50... okay." Does that sound familiar? Instead, we hear "okay, that's $47."

One other point of note: We've also learned the magic number for online sales is $487. Any item...
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AT: 10/29/2010 12:08:27 PM   0 COMMENTS
Thursday, October 28, 2010

Tips to Write Copy, Part 2 of 4

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This is a continuation of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


4. Offer more than one freebie with purchase.

It's so easy to throw in a bottle of jewelry cleaner. That's why you have them stacked behind the counter in a cute pyramid. But let's step up your sales game and make the customer feel really special. What if you had 2 pyramids of stacked jewelry cleaner? One small bottle and one large bottle. You could advertise a free small bottle of jewelry cleaner with all purchases, but then as a closing tactic you could offer the larger instead. However, a better way to insure repeat purchase is to surprise them with the larger bottle saying something like, "We're giving a free small bottle ...
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AT: 10/28/2010 01:47:52 PM   0 COMMENTS
Wednesday, October 27, 2010

Tips to Write Copy, Part 1 of 4

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In yesterday's Daily Gold Nugget, you discovered 4 actionable ideas to use on your home page and in your holiday emails. Starting today, and continuing for the next 4 days, we'll give you specific instructions to write your copy.

Here we go.


1. You Need An Attention-Grabbing Headline.

It needs to be much larger than the rest of the body copy on your page. You should apply some specific styles. You want a Sans-Serif font, bigger, and enough white space above and below the font so it stands out.

People will skip a headline if it's too crowded by the words and images around it. All fonts have a built-in padding to create minimal white space, but that's never good enough for a headline. You will need a proportional amount of extra spacing depending on the font size.

If we use the setting "font-siz...
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AT: 10/27/2010 12:50:45 PM   0 COMMENTS
Tuesday, October 26, 2010

Holiday Email-Prep: Some Ideas

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So far, you have a lot of ammunition from us to have a pretty successful online holiday season. But we don't simply want to sit back and watch you succeed. Here are even more email ideas that we've learned from previous years.

Your emails and website don't actually need to be holiday focused. In other words, you don't need to have photos of Christmas Trees or Menorahs. Instead you just need to show photos and tell stories that remind people that the holidays are a wonderful time to talk about the future and the past.

Emotions drive purchases and if you can somehow tap into those emotions you will have successful sales.

Some specific ideas:

1. Create a relationship or longing of emotion by showing photos on your website and in your email newsletters. Go to bigstockph...
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AT: 10/26/2010 11:48:51 AM   0 COMMENTS
Friday, October 15, 2010

4Cs Educational Content on Your Website

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How many times have you experienced a customer looking for a diamond that said s/he first researched diamonds online? These are the people who come in asking for specific diamond characteristics without any real firsthand knowledge of diamonds.

Recently Ron Samuelson created a video that depicts the exact situation. We've included a link to his video at the bottom of this Nugget.

Unfortunately, the average consumer doesn't know any better. If a jewelry store sells diamonds, they probably have details about the 4Cs listed on their website. The customers don't learn any more than you tell them, and they naturally gravitate toward the best color, best clarity, best cut... until they see the price.

We suggest a new approach to 4Cs educational content for your website. Break each C down on a single page. Explain wh...
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AT: 10/15/2010 10:30:23 AM   0 COMMENTS
Wednesday, August 04, 2010

Ideas for Online Jewelry Sales Copy That Work

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Since you've been working in retail jewelry industry for a while, you probably recognize the common reasons people buy jewelry and what to say to someone to make sure they buy from you.

What is your specialty? Are you able to describe the gold lockets as well as someone else in your store? Or is there someone better that can inspire that need-to-have-it-right-now feeling in your customer looking for lockets?

The point is that you should call upon the best employee at selling lockets in your store to help write the sales copy for that same set of lockets on your website.

Once your sales copy is written, you will have to test its effectiveness online. Use Google Analytics to test common things like your headlines or call to action and to determine how your visitors are interacting with your sales copy.

Once...
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AT: 08/04/2010 09:06:20 AM   0 COMMENTS
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