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Wednesday, October 19, 2011

Holiday 2011 Run-Up: AdWords Trademark Issues & Ad Copy

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Over the last 2 days we've given you ideas for targeting Pandora jewelry in your AdWords ads. Since the price point on Pandora is so low, the product lends itself nicely for gift givers on a limited budget. We're going to continue talking about Pandora today but before we give you specific ad ideas, we need to offer you some advice on Google AdWords trademark policies.

The procedure explained below will work for any vendor, not only Pandora.

Google AdWords monitors ads and will automatically disqualify and disable them when found to violate a trademark. It doesn't matter if you are a Pandora "Gold Store" or a "Silver Store," you are still not allowed to use the name "Pandora" in your AdWords ads without some type of permission.

Permission is easy to achieve if, and only if, you have a written contract with Pandora....
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AT: 10/19/2011 01:10:32 PM   0 COMMENTS
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