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Friday, December 25, 2015

Christmas Specific SERP Review

Christmas Specific SERP Review daily-golden-nugget-1415-5
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.

As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:

Christmas Specific SERP Review 1415-ch...<br />
							<span class=VIEW FULL GOLD NUGGET

AT: 12/25/2015 08:58:47 AM   0 COMMENTS
Thursday, November 26, 2015

302 Redirecting Your Home Page to Landing Pages #TBT

302 Redirecting Your Home Page to Landing Pages TBT daily-golden-nugget-1394-28
Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.

I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...

AT: 11/26/2015 10:07:05 AM   0 COMMENTS
Thursday, January 15, 2015

2014 Holiday Keyword Data from Google Image Search

2014 Holiday Keyword Data from Google Image Search daily-golden-nugget-1169-47
Google Image search has really started to mature. Not just in its ability to find and surface images, but also with the way that people are using it.

In fact, if you look at this Nugget from last week, you'll see that 75% of the search impressions are generated through Google Image Search and 57% of actual organic visitors come from Google Image Search too.

The image searc...

AT: 01/15/2015 09:39:38 AM   0 COMMENTS
Wednesday, December 24, 2014

'Twas The Jeweler's Night Before Christmas...

by Matthew Perosi and George Blair IV
'Twas the night before Christmas, and time to close doors
after a long four weeks, the time still soars.
Did you break record sales with engagement rings sold?
Hope she says yes tomorrow; the future's untold!

While it's usually children dreaming the morning's delight;
the guys that you helped are filled with horrible fright.
You're the town's best jeweler; the men come to you;
your jewelry's the best at getting an "I do."

The times, they have changed, and there's much online chatter,
you've to to keep up, or else you won't matter.
You made mistakes then, when your website used Flash,
but you took steps; improvement when sales came to a crash.

Your jewelry designs always win Best in Show,
but your website's sad ranking had fallen too slow.
With new learning, you hoped an answer'd appear...

AT: 12/24/2014 08:30:38 AM   0 COMMENTS
Monday, September 29, 2014

Planning the Online Tracking Needed to Help Sell Your Products

Planning the Online Tracking Needed to Help Sell Your Products daily-golden-nugget-1091-23
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.

Here a recap:

1. You need to select some items that you'll use in your holiday promotions. Read this to find out how to select the best items.

2. You then need to plan your o...

AT: 09/29/2014 08:52:49 AM   0 COMMENTS
Monday, September 22, 2014

Building a Marketing Campaign To Sell Your Products

Building a Marketing Campaign To Sell Your Products  daily-golden-nugget-1086-68
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.

What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup...

AT: 09/22/2014 07:36:51 AM   0 COMMENTS
Wednesday, July 30, 2014

History and Special Uses of the Website Sitemap

History and Special Uses of the Website Sitemap 4371-daily-golden-nugget-1048
How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...

AT: 07/30/2014 10:56:09 AM   0 COMMENTS
Tuesday, November 19, 2013

Early 2013 Holiday Season Website Traffic Could Be Confirmation Of Lower Sales Forecast

In yesterday's Nugget I showed you the current bounce, duration, and pages per visit for jewelry website visitors from the first 16 days of November 2013. Today I'm going to quickly compare those numbers to the same period from the 2012 Holiday Season.

Early 2013 Holiday Season Website Traffic average-bounce-rate
Bounce Rate for Nov 1-16

AT: 11/19/2013 09:41:31 PM   0 COMMENTS
Friday, November 11, 2011

Cyber Monday Suggestions for Jewelers

We've spent each day this week reviewing important marketing tips and SEO ideas as they relate to key shopping days in the holiday season. Today's topic is Cyber Monday, the heyday for those of you that have e-commerce websites.

This year Cyber Monday falls on November 28, 2011. Cyber Monday of 2010 was reported to have 1,028M in online sales according to comScore, but according to our own data it wasn't the highest day for online visitors to jewelry store websites. The biggest traffic day award goes to December 20, 2010, the Monday before Christmas.

The philosophy behind Cyber Monday is that disappointed shoppers from Black Friday and the weekend are still trying to complete holiday shopping but ran out of time over the weekend. Many e-commerce websites will announce Cyber Monday specials to capture the online sales. VIEW FULL GOLD NUGGET

AT: 11/11/2011 00:01:57 AM   0 COMMENTS
Friday, October 21, 2011

Holiday 2011 Run-Up: Website Tuning and Customer Retention

We have two last topics to cover today that will complete our week long of Holiday Run-Up Google AdWords directions.

The first topic is fine tuning your AdWords landing pages for those gift givers. As we previously explained, the gift giver has a predetermined budget, and they will spend that budget even if the gift recipient would never have spent that much on themselves. You should fine tune your website to help those gift givers.

First, let's add a bunch of new links inside your product catalog. You need specific links that say:
"Gifts for Under $100"
"Gifts for Under $200"
"Gifts for Under $300"
"Gifts for Under $500"

These links don't have to be real pages; in fact they could be fancy URLs that lead the user into a special search page for your website. You're going to need your web programmer's he...

AT: 10/21/2011 12:19:53 PM   0 COMMENTS
Thursday, October 20, 2011

Holiday 2011 Run-Up: Holiday Bundles to Help AdWords

As we navigate through the murky and expensive waters of Google AdWords during the holiday season, there are a few other things that could help close that sale.

Have you ever seen those holiday gift baskets at your favorite big box store? Here in New Jersey we have several Costco and BJ's stores. Right now, in the middle of October, they already have shrink wrapped holiday gift baskets for sale. There's a basket bundle of video games, another for movies, and of course a basket of edible goodies.

These baskets present the gift buyer with a perceived greater value. Among those bundled items is probably one quality item and then the rest are lower cost to produce or perhaps even closeout items from the manufacturer.

The movie "Indiana Jones and the Kingdom of the Crystal Skull" had its ups and downs in the ratings a...

AT: 10/20/2011 01:11:38 PM   0 COMMENTS
Wednesday, October 19, 2011

Holiday 2011 Run-Up: AdWords Trademark Issues & Ad Copy

Over the last 2 days we've given you ideas for targeting Pandora jewelry in your AdWords ads. Since the price point on Pandora is so low, the product lends itself nicely for gift givers on a limited budget. We're going to continue talking about Pandora today but before we give you specific ad ideas, we need to offer you some advice on Google AdWords trademark policies.

The procedure explained below will work for any vendor, not only Pandora.

Google AdWords monitors ads and will automatically disqualify and disable them when found to violate a trademark. It doesn't matter if you are a Pandora "Gold Store" or a "Silver Store," you are still not allowed to use the name "Pandora" in your AdWords ads without some type of permission.

Permission is easy to achieve if, and only if, you have a written contract with Pandora....

AT: 10/19/2011 01:10:32 PM   0 COMMENTS
Tuesday, October 18, 2011

Holiday 2011 Run-Up: Your Holiday AdWords Budget

Speaking of budgets, let's talk about your holiday AdWords budget. From January through October you should be spending your advertising budget on targeting keyword phrases that return the highest ROI. Perhaps these are long tail phrases like "pandora rose bead," but certainly not simply "pandora bead." The long tail phrases (those 3 words or more) are usually much less expensive than the 1 or 2 word phrases.

Here's the cost as of today's measurements:

"pandora bead"
Extremely high search volume and competition
Top ad position costs $3.29 per click

"pandora rose bead"
Extremely low search volume and medium competition
Top ad position for less than $1.50 per click

During December you should expect to see the AdWords click prices to spike up to $35 for most generic jewelry phrases. Last year we mea...

AT: 10/18/2011 10:58:48 AM   0 COMMENTS
Monday, October 03, 2011

Holiday 2011 Run-Up: Add Important Content Pages Now

This is Day 2 of our Holiday 2011 Run-Up preparations for your website. We want you to start adding all holiday related content to your site now so Google and Bing have time to find it by the time Thanksgiving comes around. For our European readers, that's the 3rd Thursday in November.

Google will take a while to find your new website content and show it in the SERPs. So what you need to do this week is figure out what items and brands you will carry during the Holiday 2011 Season and put that information on your website.

Let's explain using an example.

We noticed a recent ad for Alamea Hawaii that we liked so we'll give them a mention here. They produce hand-crafted wood and titanium rings. Their website is and they make a good candidate for t...

AT: 10/03/2011 11:38:20 AM   0 COMMENTS
Friday, June 24, 2011

What Should be on Your Holiday Mobile Website?

Christmas Eve is 6 months from today and we want your website to be ready. We know you are already planning your holiday ads and looking at potential styles for your holiday inventory, and you should be planning your website right now, too.

All week we've been reviewing holiday shopping data published by Google at We're giving you the more relevant data for retail jewelry stores with ideas of what to do with it.

Mobile phones with 4G technology are more widely available this year. Most (if not all) smartphone plans now require some type of data plan with internet browsing. Google says the mobile market each holiday season since 2008 has risen 300% due to faster cell phone speeds. Is it possible to still have 300% mobile usage growth...

AT: 06/24/2011 11:05:16 AM   0 COMMENTS
Thursday, June 23, 2011

Reasons Jewelers Should Embrace Mobile Websites

The mobile market for retail jewelry stores is still very young.

BlueNile and Tiffany already have mobile versions of their sites. We couldn't find a mobile version of the James Allen site. We're not referring to smartphone applications, only mobile websites that easily work in cell phone browsers without needing to pinch zoom.

According to mobile shopping during the holiday season has been increasing more than 300% year after year since 2008. Their data shows mobile shopping spikes for the weekend of Black Friday and then again mid to late December.

According to the research Google published in January 2011, during the 2010 holiday season they tracked 59% of smartphone users using their phones for holiday shopping.


AT: 06/23/2011 12:17:45 PM   0 COMMENTS
Wednesday, June 22, 2011

25% Are Only Here for the Discount

Christmas is just about 6 months away from this week and for the last 2 days we've been explaining how people are starting to search online for holiday gifts. We have some more holiday preparation action items for you today relating to Facebook and Twitter.

As previously explained, we're grabbing some of the important information from and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.

We left off yesterday explaining that you should use phrases like Sales, Coupons and Customer Loyalty to create a few strategic landing pages that also include the primary jewelry website phrases of engagement rings stores, vintage inspired rings, jewelry store, etc....

AT: 06/22/2011 01:15:07 PM   0 COMMENTS
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