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Wednesday, April 13, 2016

Should I Archive My Sale Notices Or Just Delete Them?

Should I Archive My Sale Notices Or Just Delete Them?  daily-golden-nugget-1493-38
A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.

Types of Notices

The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo...

AT: 04/13/2016 11:46:02 AM   0 COMMENTS
Thursday, February 25, 2016

Deep Websites Create Discovery Issues for Users and Search Engines #TBT

Deep Websites Create Discovery Issues for Users and Search Engines TBT daily-golden-nugget-1459-13The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.


AT: 02/25/2016 12:27:35 PM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:


AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Wednesday, July 30, 2014

History and Special Uses of the Website Sitemap

History and Special Uses of the Website Sitemap 4371-daily-golden-nugget-1048
How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...

AT: 07/30/2014 10:56:09 AM   0 COMMENTS
Friday, June 15, 2012

Increase Your Email Delivery Rates in December

The Daily Golden Nuggets are not a forum for us to ever try to sell you anything. This is Nugget #495 and we've always provided straight forward, actionable information. For a brief moment we need to deviate from that and tell you about something exciting happening over here.

We'd like to Open Source our website software. While many jewelers have set up their website using Weebly, WordPress, Joomla, Magento, and many others, our team over here developed an extremely light, easy to use, and extraordinarily powerful CMS. We call it the Junior CMS and we've been providing it to our paying customers for the last year.

We'd like to give it away to the entire world, and the entire jewelry industry. But in order to do that, we need to raise the money to pay the developers to convert it to Open Source.

We've set up a fun...

AT: 06/15/2012 11:24:42 PM   0 COMMENTS
Wednesday, August 18, 2010

Deep Linking is a slow and steady SEO winner, just like the slow tortes against the hare.

It's a very common misconception that the home page is the only place a visitor will enter your site.

Ticketmaster sued Microsoft in April 1997 because Microsoft linked directly to a Ticketmaster purchase page instead of their home page. Since then there have been 4 other large visibility cases all resulting in dismissal.

"The whole point of putting information on the Web is to make it easier for people to access it, so companies should be thrilled that other sites want to link to them." - David Sorkin,

Facebook users deep link all the time, they just don't realize it. Pasting a URL into the FB Publisher box (aka making a "status update") is usually done to share something interesting with friends.

Deep linking is extremely valuable for SEO, which is something we've learned over time and testin...

AT: 08/18/2010 10:34:26 AM   0 COMMENTS
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