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Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

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Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid


Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET


AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

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C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:

VIEW FULL GOLD NUGGET


AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

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Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...
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AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Friday, September 19, 2014

Berning's Fine Jewelry Website Review

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Bernings Fine Jewelry Website Review daily-golden-nugget-1085-32
Welcome to the Friday retail jewelry store website review. For this week's review, I'm searching for "jewelers Tempe, Arizona" using Google Chrome in incognito mode.

If this is the first time you're reading my reviews, then let me explain that I review a different random retail store website every Friday. These are sites have no relation to me or the website agency services my company provides. These are just straight forward, cursory reviews of what a website looks like, how it functions, some SEO analys...
VIEW FULL GOLD NUGGET


AT: 09/19/2014 11:06:04 AM   0 COMMENTS
Tuesday, April 19, 2011

How Good is Your Spelling?

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Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."

The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...

Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.

Prior to this automatic spelling correction, it was important to include misspellings on your website just...
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AT: 04/19/2011 01:55:26 PM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

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Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...
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AT: 12/30/2010 10:25:26 AM   0 COMMENTS
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