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Friday, May 19, 2017

Watch, Learn, Change, Adapt, or Just Die

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Watch, Learn, Change, Adapt, or Just Die daily-golden-nugget-1557-54
Many small businesses, not just retail jewelers, are caught in a tight monthly financial cycle. Those businesses teeter on financial ruin because the only thing needed to send them over the edge is a bad week of sales, unexpected loss of the star salesperson, tax penalties, medical bills, or the wrong choices of inventory. Each of these could be an unrecoverable setback.

According to the Jewelers Board of Trade, there was a total of VIEW FULL GOLD NUGGET


AT: 05/19/2017 08:03:05 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

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Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey daily-golden-nugget-1468-11
It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...
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AT: 03/09/2016 12:42:55 PM   0 COMMENTS
Tuesday, December 29, 2015

The Majority of Couples Get Engaged on Christmas Eve

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The Majority of Couples Get Engaged on Christmas Eve daily-golden-nugget-1417-36
Social media is bringing to light something that retail jewelers have known since they started selling jewelry: Christmas is when "everyone" gets engaged. According to the Chillisauce Marriage Proposal Survey, the most popular day to pop the question is Christmas Eve. Here's the bar graph with their findings:

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AT: 12/29/2015 10:53:15 AM   0 COMMENTS
Wednesday, September 30, 2015

Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up

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Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up daily-golden-nugget-1353-73
This is Part 5 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies.

In this edition, I'll show you how to use the Facebook Audience Insights tool to build and save a target audience fo...
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AT: 09/30/2015 07:01:37 AM   0 COMMENTS
Tuesday, September 29, 2015

Uploading Your Customer List to Facebook Custom Audience: Holiday 2015 Run-up

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Uploading Your Customer List to Facebook Custom Audience: Holiday 2015 Run-up daily-golden-nugget-1352-38
This is Part 4 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Choosing Your Target Audience


When deciding on the items to promote...
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AT: 09/29/2015 11:28:54 AM   0 COMMENTS
Wednesday, July 08, 2015

Demographics and Interest Reports: Practical SEO Guide

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Demographics and Interest Reports: Practical SEO Guide daily-golden-nugget-1293-90
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.

Before you can access to the demographic data from Google, you need t...
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AT: 07/08/2015 11:50:32 AM   0 COMMENTS
Wednesday, May 27, 2015

Rethinking The Open To Buy Provided By Your Jewelry Management Software

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Rethinking The Open To Buy Provided By Your Jewelry Management Software daily-golden-nugget-1263-99
Shortly before leaving for the JCK show in Las Vegas this year, I was reading through The Retail Jeweler magazine and reviewing the monthly column I submitted. Magazines editorial deadlines are always more than a month, sometimes two months, ahead of the publication date and I needed to refresh my memory of what I had written.

While flipping through the magazine, I found an ad for The EDGE software. The ad touted that they were voted #1 ...
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AT: 05/27/2015 06:41:29 AM   0 COMMENTS
Monday, May 11, 2015

Learning From the Marketing of a Marvel Mouse

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Learning From the Marketing of a Marvel Mouse daily-golden-nugget-1251-76
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.

It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f...
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AT: 05/11/2015 11:43:41 AM   0 COMMENTS
Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

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Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid


Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET


AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Friday, January 30, 2015

Watkins Jewelers Website Review

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Watkins Jewelers Website Review daily-golden-nugget-1180-97
This is the Friday website review edition of the Daily Golden Nugget. Today, I'm going to perform an incognito Google search for a random jewelry store candidate in Blackstone, Virginia, then review their website.

The goal of this weekly website review is to learn something new, or at least to see an implementation of something good or bad that you never knew.

When I used the search query "jewelry stores in blackstone va" I was given these results:

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AT: 01/30/2015 08:58:12 AM   0 COMMENTS
Monday, November 01, 2010

Tips to Write Copy, Part 4 of 4

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This is the conclusion of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


10. Write As If Your Reader Is 10 Years Old.

If you've been following our works for a while you should know we always write our educational material and our sales letters so they are easy to understand, without ambiguity. Okay, "ambiguity" is a larger word than we normally use. The point is that you need to write your emails and web pages so the average person will immediately understand what you're saying.

Don't make someone need to stop and think about a word. Don't be too creative where a new vocabulary term is stuck in someone's head for the rest of the day. You want the image of the jewelry stuck in their head rather ...
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AT: 11/01/2010 12:07:11 PM   0 COMMENTS
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