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Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, December 23, 2016

Portland Oregon Search Results Review

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Portland Oregon Search Results Review daily-golden-nugget-1536-85
Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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AT: 12/23/2016 10:31:56 AM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, July 01, 2016

J Mason Custom Jeweler #FridayFlopFix Website Review

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J Mason Custom Jeweler FridayFlopFix Website Review daily-golden-nugget-1511-47
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.

This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:

J Mason Custom Jeweler FridayFlopFix Website ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/01/2016 10:56:28 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

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Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
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AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Wednesday, December 09, 2015

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store

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Customers Do Use Mobile Devices For Product Information While Shopping In Your Store daily-golden-nugget-1403-83
Since 2010, the predicted website and internet usage trends right before the holiday season have suggested that more people will use their smartphones to pre-shop retail stores and to look up product information while in a store. What better way to save time during the busy holiday shopping season than to look for online product information and find stores that carry the items?

While out shopping with my mother o...
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AT: 12/09/2015 12:24:03 PM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

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Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

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Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:

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AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
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