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Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

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Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...
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AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, December 23, 2016

Portland Oregon Search Results Review

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Portland Oregon Search Results Review daily-golden-nugget-1536-85
Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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AT: 12/23/2016 10:31:56 AM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, July 01, 2016

J Mason Custom Jeweler #FridayFlopFix Website Review

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J Mason Custom Jeweler FridayFlopFix Website Review daily-golden-nugget-1511-47
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.

This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:

J Mason Custom Jeweler FridayFlopFix Website ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/01/2016 10:56:28 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

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Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
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AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Tuesday, December 15, 2015

4 Common SEO Problems Found in Product Catalogs

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4 Common SEO Problems Found in Product Catalogs daily-golden-nugget-1407-22
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.

Many of the good content management systems and ...
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AT: 12/15/2015 12:49:47 PM   0 COMMENTS
Wednesday, December 09, 2015

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store

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Customers Do Use Mobile Devices For Product Information While Shopping In Your Store daily-golden-nugget-1403-83
Since 2010, the predicted website and internet usage trends right before the holiday season have suggested that more people will use their smartphones to pre-shop retail stores and to look up product information while in a store. What better way to save time during the busy holiday shopping season than to look for online product information and find stores that carry the items?

While out shopping with my mother o...
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AT: 12/09/2015 12:24:03 PM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

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Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

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Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:

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AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

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TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
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AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Tuesday, February 17, 2015

Modern Customers Want to See Product Photos and Product Information on Your Website

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Modern Customers Want to See Product Photos and Product Information on Your Website daily-golden-nugget-1192-17
The internet has become a very visual place, especially on social media. While blog content may thrive with well written information, as of today, on Facebook and Google+ you won't get noticed without some type of visual. This is especially a complete change for Facebook because in 2013, they lowered the visibility of status updates with images because they were combating meme over usage.

Product photography posts...
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AT: 02/17/2015 08:30:19 AM   0 COMMENTS
Thursday, September 18, 2014

Massive Product Databases and Online Marketing of Products

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Massive Product Databases and Online Marketing of Products daily-golden-nugget-1084-11
Let's talk products.

Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.

During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co...
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AT: 09/18/2014 09:46:26 AM   0 COMMENTS
Friday, August 08, 2014

Four Jewelry Store Online Catalog Reviews

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Four Jewelry Store Online Catalog Reviews 2194-daily-golden-nugget-1055
I decided to give myself a little challenge today with this edition of the Daily Golden Nugget, Friday Website Review. I'm back in Bordeaux, France today, and in honor of that I decided to search for any town or location within the United States that was named after Bordeaux, France. I only found one, and apparently it's a small settlement in the US Virgin Islands, so I decided to check it out.

Sadly, it really is just a settlement without a large town, and certainly no jewelers. Accordin...
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AT: 08/08/2014 02:17:52 PM   0 COMMENTS
Thursday, August 05, 2010

Don't compete with Blue Nile; you will lose money.

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BlueNile.com, Tiffany & Co., Zales Corp (Zales and Gordon's) and Signet Jewelers (Sterling, Kay and Jared) all have their own styles of jewelry. But obviously they are not the only suppliers of jewelry in the world. There are plenty of other jewelry suppliers that are also looking to compete against these "Big 4," and that's who you should be working with.

The selection of jewelry on your website should be something different than what the Big 4 sell. Your jewelry should represent what sets you apart from the Big 4 so you are not competing directly with them. This way, you can realistically charge competitive prices for your jewelry since now you are only competing with other online retailers.

One caveat is that you should not include jewelry styles on your website unless they are re-orderable. There is a considerable...
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AT: 08/05/2010 09:53:24 AM   0 COMMENTS
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