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Friday, September 01, 2017

Ecommerce is More than Selling; It's Retail Business Evolution

Ecommerce is More than Selling; Its Retail Business Evolution daily-golden-nugget-1572-39
Twenty-five years ago, no one understood how the internet would trigger an evolutionary change in how almost every business in the world operates. Today, most businesses have some type of website to represent themselves online, and even the companies without websites have some type of online presence in business directories like Yelp and Google Maps.

It seems like every business industry has figured out how to use the internet to improve the efficiency of their business and their c...

AT: 09/01/2017 11:27:11 AM   0 COMMENTS
Friday, July 14, 2017

Ecommerce Inventory: The Never Ending Update Saga

Ecommerce Inventory: The Never Ending Update Saga daily-golden-nugget-1565-84
I was in New York City over the Independence Day weekend helping someone troubleshoot a sound and mixing board problem for a friend of mine. They recently bought a new sound board that was causing a hum when connected to the older equipment.

This little challenge was a throwback to my pre-2003 days when I volunteered as a sound and lighting engineer for community theatre productions. I knew exactly what the problem was and what was needed to solve it. I needed something called a "ground loop isolator," ...

AT: 07/14/2017 11:56:10 AM   0 COMMENTS
Friday, June 16, 2017

The Ecommerce Business Plan

The Ecommerce Business Plan daily-golden-nugget-1561-22
No one ever wants to write a business plan for their new business or new business venture. Most people feel that a business plan is especially needed when you want to raise startup capital, which while true, a business plan helps you create focus.

Many business owners have great ideas that they feel they can accomplish without writing the ideas down on paper. I started my first business in 1994 with just vague ideas and didn't write my first plan until 2 years later after suffering several slow starts.

Why Bother With A Business Plan? VIEW FULL GOLD NUGGET

AT: 06/16/2017 11:08:15 AM   0 COMMENTS
Friday, November 27, 2015

Kuhn's Jewelers Website Flop Fix

Kuhns Jewelers Website Flop Fix daily-golden-nugget-1395-3
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.

The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f...

AT: 11/27/2015 12:20:42 PM   0 COMMENTS
Wednesday, September 23, 2015

Branding Your Holiday Advertising: Holiday 2015 Run-up

Branding Your Holiday Advertising: Holiday 2015 Run-up daily-golden-nugget-1348-86
This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.

Beginning with...

Create a Uniform Branding With Your Ads


AT: 09/23/2015 11:42:05 AM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...

AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Friday, May 15, 2015

John Tolle Jewelry Website Review

John Tolle Jewelry Website Review  daily-golden-nugget-1255-82
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.

For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":

John Tolle Jewelry ...<br />
							<span class=VIEW FULL GOLD NUGGET

AT: 05/15/2015 11:24:59 AM   0 COMMENTS
Tuesday, May 12, 2015

E-Commerce Isn't The Answer for A Declining Business: Learn Who Your Customer Is First

E-Commerce Isnt The Answer for A Declining Business: Learn Who Your Customer Is First daily-golden-nugget-1252-91Last week, Rob Bates, News Director for JCK wrote an interesting article with theories of why the jewelry industry is in a funk.

You can read that article yourself, but in brief, the 6 theories posed were:
  1. People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like...

AT: 05/12/2015 11:10:32 AM   0 COMMENTS
Tuesday, February 17, 2015

Modern Customers Want to See Product Photos and Product Information on Your Website

Modern Customers Want to See Product Photos and Product Information on Your Website daily-golden-nugget-1192-17
The internet has become a very visual place, especially on social media. While blog content may thrive with well written information, as of today, on Facebook and Google+ you won't get noticed without some type of visual. This is especially a complete change for Facebook because in 2013, they lowered the visibility of status updates with images because they were combating meme over usage.

Product photography posts...

AT: 02/17/2015 08:30:19 AM   0 COMMENTS
Wednesday, December 31, 2014

Website Session Stats from 2014 Holiday Season

Website Session Stats from 2014 Holiday Season daily-golden-nugget-1158-30
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.

The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.

Holiday 2014 Sessions

Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:


AT: 12/31/2014 01:52:45 PM   0 COMMENTS
Wednesday, August 06, 2014

Who's Using Google Remarketing: Sleazy Reality Slap

Whos Using Google Remarketing: Sleazy Reality Slap 940-daily-golden-nugget-1053
Google AdWords Remarketing is an online marketing method that allows you to show ads to people who have already visited your website. You and Google control who sees the ads by secretly tagging every visitor to your website, then choosing what ad to show to them around the internet.

I always like to refer to AdWord Remarketing as a separate type of online marketing, but...

AT: 08/06/2014 02:04:47 PM   0 COMMENTS
Monday, July 28, 2014

Are Yellow Pages Bad For Your Business?

Are Yellow Pages Bad For Your Business? 5316-daily-golden-nugget-1046
Yesterday, I had the pleasure of presenting a seminar at the JA show in NYC. The seminar was "Should You Pay For Website Traffic? Understanding How and Why."

During the seminar, I detailed what I know about Yelp, Pandora Radio, Google AdWords, and a few others methods of online advertising that can work for or against you.

One of the online marketing methods that generally works against you is Yellow Pages. Once upon a time, it was common for everyone to "let their fingers do the walki...

AT: 07/28/2014 09:14:09 AM   0 COMMENTS
Tuesday, April 22, 2014

Jewelry Website Programming: Internet Sales Tax

Jewelry Website Programming: Internet Sales Tax 8625-daily-golden-nugget-977The conversation of internet taxes is very complicated.

In May 2013, the US Senate voted in favor of the Marketplace Fairness Act which is supposed to simplify how sales tax is levied on items purchased from the internet. The Act called for a simplified method of free software that each state would have to provide so e-commerce website owners could more easily collect, report, and submit the sales taxes collected from online sales.

The Act contained an exclusion to exempt online...

AT: 04/22/2014 02:12:28 AM   0 COMMENTS
Friday, September 16, 2011

How Jeweler Should Use Bold and Italic in E-Commerce

This Daily Golden Nugget will demonstrate one possible way to use the HTML 5 tags of <b>, <strong>, <i>, and <em>. If you missed the previous two nuggets you should check them out before reading this one.

Previous Nugget on <b> vs. <strong>:
Previous Nugget on <i> vs. <em>:

The product detail page on every jewelry e-commerce website has some sort of table presentation of information. Usually it shows the metal type, carat total weight, diamond shape, etc.

Here a full example of typical information found on a jewelry product detail page:

14k White Gold 0.85ct Diamond Engagement Ring (this is the item title)
The center diamond is included with this sophisticated three-stone cathedral engagement ring that features two...

AT: 09/16/2011 11:20:54 AM   0 COMMENTS
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