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Thursday, June 11, 2015

What Is A Money Site?

What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...

AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Monday, August 04, 2014

Jewelers Who Pay to Play on Facebook

Jewelers Who Pay to Play on Facebook 143-daily-golden-nugget-1051
In this edition of the Daily Golden Nugget, I'm reviewing another section of the seminar I presented on July 27, 2014 at the JA NY show. This segment is about paying for traffic on Facebook; should you be doing that?

Paying for online advertising always has a right way and a wrong way. Typically the wrong way is seriously wrong and it's a complete waste of money. Most businesses, not just retail jewelers, are advertising on Facebook wrong.

Once upon a time, any business could set up a Facebook b...

AT: 08/04/2014 02:03:38 PM   0 COMMENTS
Friday, March 02, 2012

Events: ROI Boost When 10K People Are Interested

This is the continuation of our Events topic.

Yesterday we explained that you should first create a dedicated and permanent page on your website for each event you hold. You should include a link to that dedicated page in all email invitations and in the Facebook Event that you create.

We left off with the question of why would you want to create a dedicated, permanent page on your website for each event. Here are our 2 really good reasons why:

1. Regular Social Activity

It's good to show people you have activities year round. Remember that in the February 29, 2012 Daily Nugget ( we told you that the Store Events page was the 2nd most popular viewed via mobile browsers. Even if you don't have a current event, you still need to give them something to find.

Listings of past events just ...

AT: 03/02/2012 10:04:34 PM   0 COMMENTS
Thursday, March 01, 2012

Events: Set Your Digital Invitations Up Correctly

Events. Not every jewelry stores runs them, but we have to wonder why not. Ladies Nights, Super Bowl parties, Red Carpet parties, Facebook Fan parties... or just your everyday average, run of the mill trunk show.

You don't own an average retail store; you own a jewelry store, and sometimes people need to be invited in. And if you do it right, those invitations will keep bringing new customers into your store for years to come.

Inviting customers to an event is easy with today's technology. We remember in 2005 when some jewelers were spending more than $3500 to snail mail a box of very slick post cards. With today's marketing, you're more inclined to save that money and take advantage of the invite power provided by Facebook and regular email.

Facebook has an entire Event Application to invite your fans, and give ...

AT: 03/01/2012 12:03:41 AM   0 COMMENTS
Thursday, October 21, 2010

Facebook Might Bite You Badly

This Nugget might be more of a Soap Box statement than an educational piece, but it's important.

Facebook services an alleged 600 million users accounts now, but they only have around 1,000 employees. They have no customer service department, and when you have trouble, you are forced to use the online help system to get answers from other users.

Their system is very big, and even with the help system, it is impossible to figure out how to post a question. The only way you can talk to a live person is to have a paid advertising account with them.

Facebook has a very strict set of rules. They are almost absurd, actually. The most absurd is that each person is allowed only 1 account. We've expressed our dislike of this policy during our Live 2 Event in August 2010.

Since they have a limited staff, they had to deve...

AT: 10/21/2010 01:23:42 PM   0 COMMENTS
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