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Tuesday, August 05, 2014

Imagining Possibilities With Facebook Retargeting and Dark Posts

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Imagining Possibilities With Facebook Retargeting and Dark Posts 4977-daily-golden-nugget-1052
In yesterday's Daily Golden Nugget, I detailed the difference between boosting a Facebook post vs. targeting an audience with a specific post or ad. I also provided a strategy to use Facebook advertising more effectively using Google AdWords Remarketing...
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AT: 08/05/2014 09:18:51 AM   0 COMMENTS
Monday, August 04, 2014

Jewelers Who Pay to Play on Facebook

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Jewelers Who Pay to Play on Facebook 143-daily-golden-nugget-1051
In this edition of the Daily Golden Nugget, I'm reviewing another section of the seminar I presented on July 27, 2014 at the JA NY show. This segment is about paying for traffic on Facebook; should you be doing that?

Paying for online advertising always has a right way and a wrong way. Typically the wrong way is seriously wrong and it's a complete waste of money. Most businesses, not just retail jewelers, are advertising on Facebook wrong.

Once upon a time, any business could set up a Facebook b...
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AT: 08/04/2014 02:03:38 PM   0 COMMENTS
Tuesday, January 08, 2013

Determine if the Reality Check for your Facebook Marketing Bounces

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Determine if the Reality Check for your Facebook Marketing Bounces 221-daily-golden-nugget-642Regardless of whether your sales were up or down for the 2012 holiday season, you should still evaluate what part of your marketing plan worked and what failed.

To help you with your evaluation, I'm going to review how you can measure the reality of your social marketing efforts from Facebook.

I'm going to explain a few Google searches below. For your own best test results with these searches you should use the Google Chrome web browser in "incognito" mode. If ...
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AT: 01/08/2013 07:33:50 PM   0 COMMENTS
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