The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.
I contemplated buying one off Amazon.com but decided that I'd rather compare models ... VIEW FULL GOLD NUGGET
I have met and helped many different entrepreneurs during my time as a volunteer business coach for my local chapter of SCORE, a division of the U.S. Gov. S.B.A. While I've helped them make their businesses better, I've also learned that most entrepreneurs of all ages share several similar personality characteristics and daily practices.
Life of an entrepreneur
Most entrepreneurs start out small and quickly learn all the jobs needed to make their business run. If you're a small business owner, then you are probably the best s... VIEW FULL GOLD NUGGET
There was a lot of marketing buzz around QR codes when they appeared in the USA in 2009 and 2010. Marketers thought they would be a hot sensation for smartphone users and started slapping them on all their ads. Even though QR codes began to appear everywhere, their usefulness and marketing success rates were small. What marketers didn't realize was that QR codes must be utilitarian, but most were gimmicky. I wrote this Nugget about... VIEW FULL GOLD NUGGET
Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.
It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff... VIEW FULL GOLD NUGGET
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.
There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET
With the 2015 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
I have a lot of data to from various retail jeweler websites. The set of data I'm referencing below was recorded across retail jewelry websites that have been active with updating their website regularly over the last 12 months. These same websites are also mobile friendly. This includes a combination of retail jewelers and ecommerce sites. Remember, the results show... VIEW FULL GOLD NUGGET
Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...
Content Marketing Will Become More Important
My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016... VIEW FULL GOLD NUGGET
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...
Social Media Change with the Young Generation
The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-... VIEW FULL GOLD NUGGET
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.
I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<... VIEW FULL GOLD NUGGET
Reports from the first weekend of the big holiday season in the U.S. are in, and they are quite mixed.
Businesses both large and small tried to get a jump on the Black Friday specials this year by advertising "Black Friday" discounts throughout the four weeks leading up to Thanksgiving. Early in November, a blog post on C|Net speculated that VIEW FULL GOLD NUGGET
Internet technology and search engine optimization changes continue to affect small businesses and the marketing methods they use. Google forced everyone to think seriously about their mobile website in April 2015 with #mobilegeddon, creating a surge in businesses that finally took mobile websites seriously.
The holiday season is quickly approaching and you need to consider how you will be spending your advertising dollars. Will you hold an event promoted with post cards and phone calls? Will you have a Black Friday sale promoted in the local newspaper? What medium will you use for your weekly ads for the holiday season?
There are a lot more choices now than just newspapers, post cards, billboards, TV, and radio. VIEW FULL GOLD NUGGET
Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you... VIEW FULL GOLD NUGGET
While there's a lot of chatter about TV cord-cutting, I'm starting to see the another type of cable being cut: the ethernet cable.
Although the majority of my reporting is based on measured data, I also feel it's important to report on the unscientifically tracked trends that I observe in my daily life, trends I notice when interacting with my own customers, and how I obser... VIEW FULL GOLD NUGGET
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.
It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f... VIEW FULL GOLD NUGGET
I've been online since 1988 and I began programming websites professionally in 1994. With 32 years experience online, you certainly can say I'm one of the internet "old timers." In the mid 1990s, we had no idea how the internet would transform the world. Indeed, just watch any sci-fi movie from the early 90s and you'll see how their portrayals of the future completely lack the everyday technology we take for granted today.
When I first opened my business in 1994 as a computer consultant, the drivers of new technology were a lot different. In the mid 90s, it was typical to first buy a computer before figuring out what software you could use on it. Many of my customers wanted their own programs written, too. Those were the days of DOS and Windows 3.1, and the options for software were limited to what you could find in your local Egghead Software store, or you ha... VIEW FULL GOLD NUGGET
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
QR Codes have been a hot topic for several years. In this #ThrowbackThursday Daily Golden Nugget, I'd like to jump all the way back to my second Nugget ever, which was on QR Codes. That was July 27, 2010!
That Nugget was the number one most popular post I had ever made, until I started writing about screen resolution and setup directions for Google M Business. It has since d... VIEW FULL GOLD NUGGET
Over the last two weeks, I've been detailing why it's important to have a correctmobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that... VIEW FULL GOLD NUGGET
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.
Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.
I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th... VIEW FULL GOLD NUGGET
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
We know from yesterday's Daily Golden Nugget that people who browse jewelry websites prefer the iPhone over the Android. In this edition of the Daily Golden Nugget, I'm investigating exactly what mobile visitors are searching for.
During the month of September 2014, I collected and analyzed all the landing pages for mobile visitors across m... VIEW FULL GOLD NUGGET
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.
Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.
In this edition of the Daily Golden Nugget, I'll bring to a close a multi-part series of holiday marketing for the 2014 season. This is the 11th part of the series all based around the unified topic of marketing for the 2014 season.
In this series, I started with explaining how to organize your marketing, then showed you how to set up tracking of that marketing, and concluded with a few posts showing you how to read the tracking results.
The number of mobile users is still rising, but the rate at which jewelers are intentionally deploying mobile websites is slowing. In the month of June 2014, I tracked 43.12% of visitors to jewelry websites using either a smartphone or a tablet. This is up from the 39.88% I reported in April 2014.
This mobile usage level during the recent slow summer months is now higher than ... VIEW FULL GOLD NUGGET
Yesterday we attempted to explain the difference between using m.domainname.com and domainname.mobi for your mobile website.
Our bottom line was that it all depends on how long your domain name is, and if you want your domain name to exactly match your jewelry store's name.
Shortened mobile domain names really do help users. Bank of America uses "bofa.mobi" on all of their mobile marketing literature.
Typing B O F A . M O B I on a mobile device is a lot easier than typing out M . B A N K O F A M E R I C A . C O M.
Although, the people over at Bank of America are clever because if you type bofa.mobi in the smartphone, it redirects you to www.bankofamerica.com/mobile/richui.do#_home, and that's a much longer URL that no one would want to type into their smartphone.
Your mobile website should be brief, only including enough information to accommodate the specific needs of the user. Of course the needs of the user will be dictated by your own advertising.
If your advertising invites customers to "shop from home using a mobile website" they will assume you have a fully functional mobile commerce system. On the other hand you can avoid the expectation of mobile commerce if you advertise that someone can "browse jewelry conveniently on the mobile website before coming into the store." Your subtle changes of words will make all the difference.
Many large retail stores already give consumers easy access to mobile websites loaded with detailed product information and consumer reviews. These types of websites are fantastic in-store shopper assistance tools. But that's not the shopping expe... VIEW FULL GOLD NUGGET
It was predicted that this holiday season was going to see a huge jump in the number of smartphone users for holiday shopping.
Predictions from Google Think Insights and from data presented at the Mobile Marketing Summit in NYC on September 8, 2011 both stated that mobile would be a big player this year.
We decided to check in on the stats now that we are 2 weeks into the season.
75% increase is what we're seeing right now!
The actual numbers we're tracking are showing approximately 25,300 mobile users from a current total 38,300 mobile users. To put it differently, that's about 5.7 mobile users to your jewelry website right now.
Is your website mobile-ready or are you suffering your users through the pinch-zoom madness? Whether you have a mobile site or not, we'd like to give you a quick tip for you... VIEW FULL GOLD NUGGET
As mentioned a few days ago, American Express is trying to popularize Saturday, November 26, 2011 as the day when people should go out and buy local, not online, and not from big brand stores. This is the 2nd year in a row they are promoting it and they call it "Small Business Saturday."
Those looking to support their local community will visit the stores they already know about. Other shoppers might make an extra effort to read their local newspaper or direct mail circulars and ValPak, Money Mailer, or similar ad mailers.
Smartphones are everywhere and we are already inside the mobile age. Mobile websites are a thing of "today" not "tomorrow." However, if you don't have one yet there are still many things you can do to beef up the chances of being found on Small Business Saturday.
Black Friday emails continue to surge every year. According to Responsys.com there was a 67% increase in Black Friday emails in 2010 from previous years.
Black Friday shopping starts very early in the day, so if you're planning on sending an email that day you need to send it out at 3AM or 4AM local time so shoppers are reminded of your deals and include you in their shopping schedule.
Here are some suggested subject lines for Black Friday, a few of which come from Responsys.com.
"Wake Up! Don't Miss BLACK FRIDAY DEALS" "Black Friday Deal Buster Specials on Jewelry" "Black Friday Only - Free Necklace with every Pendant"
Naturally that last suggestion of a free necklace would be a loss leader. Take a look at yesterday's Daily Golden Nugget for some recommendations on low cost suppliers.
Today we're going to give you some ideas for email and website content that you should launch on the Monday, Tuesday, or Wednesday prior to Thanksgiving. That's 2 weeks from today, so if you jump on this right now, you can still get it done.
To begin, we'd like you to take a moment and think about all the emails your vendors have sent you in the past week or so. This year it seems like many vendors are promoting their low-cost jewelry lines. These low-cost lines include silver charms, woven jewelry, alternative metals, and we've seen a few specials on traditional jewelry including pearls.
Black Friday shoppers will probably be more interested in finding gift items for people on their list than directly interested in spending time looking at your expensive ring showcase; so stay focused on the holiday buyers on Black Frida... VIEW FULL GOLD NUGGET
There's a tactic we commonly use when creating AdWords campaigns that allows us to target online ads to appear to people who have already visited your website. The idea is that if someone took the time to browse through your website, they were probably interested in your jewelry, but weren't interested enough to purchase at that moment; so we keep showing them ads to make them remember the jewelry store.
This is a very successful strategy that Google AdWords has enhanced greatly in the last 12 months or so. Google explains the effectiveness in the fact that people are targeted with specific offers. These offers were not, and will never be, visible on the regular website, making the person feel like they found a special deal or even say to themselves "wow, thankfully I didn't buy that a day ago."
We've had an entire month of Holiday 2011 Run-Up Daily Golden Nuggets. All together, they are published as a 121 page book and available from our Facebook page http://www.facebook.com/JewelerWebsiteAG.
Today's Daily Golden Nugget is the last one from the Run-Up book. There are a few lingering topics we didn't cover, so look for those throughout November.
Today we need to talk about your mobile website, and the need to appeal to the smartphone users. Regular phone owners will not be looking at your mobile site, so your target should be the technology users. Just like all marketing, you need to know who your target audience is and then how to appeal to them.
Some of the data we are presenting today comes from the Holiday Mobile Marketing Summit we attended in NY... VIEW FULL GOLD NUGGET
Over the last 6 months we've monitored an average 97.52% increase of mobile visitors to jewelry websites across our network. The actual number of mobile visitors to a single website is pretty small each month, as in about 60 visitors, but that number has nowhere to go but up.
Did you know that you can create mobile AdWords ads? According to Google, 1 in 3 mobile searches have local intent.
According to what we mentioned yesterday, 87% of people walking are using their cell phone. Of those surveyed, it was found that people use mobile search 77% of the time spent on their phone. Finally, 33% of that 77% are searching for something locally.
What does that mean with real numbers? 100 people walk by, 87 of them are using their cell phone. Of 87 people, 77% or 67 of them are using a search engine. Of those 67... VIEW FULL GOLD NUGGET
Of all the chapters in this Holiday 2011 Run-Up, this might be the most important. Consumers are using smartphones today, right now, this exact minute. The data is undeniable and we're going to step through it and show you what the experts are saying and how you can use mobile technology yourself.
In the past 12 months we've heard many retail jewelry store owners tell us that "their customers do not use smartphones" and they don't need to create a mobile website even though those same jewelers themselves have an iPhone or an Android. This is similar to what we heard in 2003 when jewelers claimed their customers didn't use the internet and they didn't need a regular website.
We have our own in-house mobile research methods, and we've been tracking mobile usage for more than a few years, but to get a broader view of the mo... VIEW FULL GOLD NUGGET
Starting today and continuing for the next several days (yet to be determined) we're giving you our concentrated action SEO, SEM, and mobile marketing action plan for the Holiday 2011 season.
Welcome to the Holiday 2011 Run-Up!
Last year's Run-Up presented a 9-part Online Marketing Plan; how many will be in this year's? We don't know yet because we're still putting it together.
The 2011 jWAG Run-Up will have the most recent search engine optimization techniques, best search engine marketing ideas, methods to improve your online catalogs, and mobile marketing ideas presented as action items to plan for and then execute on specific days of the holiday season.
BE WARNED: This is where we tell you exactly what to do so you have the best chance of winning sales over your local competing jewelry store. We're not... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry