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Tuesday, December 02, 2014

Reporting The Number of Black Friday Related Emails in November 2014

Reporting The Number of Black Friday Related Emails in November 2014 daily-golden-nugget-1137-resized-99
It's time to kick off my yearly report of email subject lines throughout the holiday season. This is my breakdown of "Black Friday" emails throughout November 2014.

As part of my email tracking, I'm subscribed to hundreds of different email lists. Every month, I monitor trends and techniques to see how email marketing is evolving. During the month of November, I received almost 1000 emails building towards the launch of the holiday season. VIEW FULL GOLD NUGGET

AT: 12/02/2014 12:33:06 PM   0 COMMENTS
Tuesday, December 03, 2013

Black Friday and Cyber Monday Email Campaign Mistakes

Black Friday and Cyber Monday Email Campaign Mistakes 5893-daily-golden-nugget-877According to a report from the National Retail Federation, the number of Americans out shopping during this past weekend was up from 139 million in 2012 to 141 million this year. However, the average amount of money each person spent was down from $423.55 last year to $407.02 this year.

Yesterday, December 2, 2013, was Cyber Monday. This "special" day is designated as the day when Americans replace their weekend shopping with shopping online. This trend started way back fo...

AT: 12/03/2013 12:04:08 AM   0 COMMENTS
Friday, November 29, 2013

A Review of Two Black Friday Email Ads

I typically do a website review every Friday but this week I'm changing that up and going to review some recent email marketing that's associated with today: Black Friday 2013.

This was a very busy week for email blasts. On Monday, I received 31 emails from retail jewelers, on Tuesday 37 email, 43 emails on Wednesday, and even 35 emails on Thanksgiving day by the time I posted this. I sign up for new emails all the time and most jewelry stores never send any emails until the holiday season.

In fact, I saw a few emails on Tuesday from retailers I signed up with more than 6 months ago and had never heard from before then.


AT: 11/29/2013 09:59:42 PM   0 COMMENTS
Tuesday, October 30, 2012

We're Seeing Black. Black Friday Headlines

Were Seeing Black. Black Friday Headlines 591-daily-golden-nugget-592In yesterday's Daily Golden Nugget I explained that there are 4 potential days in November around which you could base some type of marketing campaign or announcement. Those days are Daylight Saving Time, Election Day, Veterans Day, and Thanksgiving. Simple email announcements, Facebook posts, or Tweets could raise awareness of your special promotion and sneak in under references to those days.

On the first hand, most retail stores--including most retail jewelers with active marketing campaigns--would rather focus th...

AT: 10/30/2012 10:26:06 PM   0 COMMENTS
Wednesday, November 09, 2011

Black Friday Email & Social Suggestion for Jewelers

Black Friday emails continue to surge every year. According to there was a 67% increase in Black Friday emails in 2010 from previous years.

Black Friday shopping starts very early in the day, so if you're planning on sending an email that day you need to send it out at 3AM or 4AM local time so shoppers are reminded of your deals and include you in their shopping schedule.

Here are some suggested subject lines for Black Friday, a few of which come from

"Wake Up! Don't Miss BLACK FRIDAY DEALS"
"Black Friday Deal Buster Specials on Jewelry"
"Black Friday Only - Free Necklace with every Pendant"

Naturally that last suggestion of a free necklace would be a loss leader. Take a look at yesterday's Daily Golden Nugget for some recommendations on low cost suppliers.

Within the...

AT: 11/09/2011 00:01:20 AM   0 COMMENTS
Monday, November 07, 2011

Black Friday Holiday Jewelry Lookbook Preview Ideas

Today we're going to give you some ideas for email and website content that you should launch on the Monday, Tuesday, or Wednesday prior to Thanksgiving. That's 2 weeks from today, so if you jump on this right now, you can still get it done.

To begin, we'd like you to take a moment and think about all the emails your vendors have sent you in the past week or so. This year it seems like many vendors are promoting their low-cost jewelry lines. These low-cost lines include silver charms, woven jewelry, alternative metals, and we've seen a few specials on traditional jewelry including pearls.

Black Friday shoppers will probably be more interested in finding gift items for people on their list than directly interested in spending time looking at your expensive ring showcase; so stay focused on the holiday buyers on Black Frida...

AT: 11/07/2011 09:18:42 AM   0 COMMENTS
Thursday, October 13, 2011

Holiday 2011 Run-Up: Black Friday Email Ideas

Today's Daily Golden nugget is a continuation of the holiday email research from the website Responsys. During the Holiday 2010 Season, Responsys tracked emails from more than 100 large retailers and published a report of holiday email trends.

We've taken their generic retail research data and reworked it for the retail jewelry store. The ideas presented here come directly from Responsys, with a little jWAG tweaking.

Let's turn our attention to the flurry of emails sent to consumers on the morning of Black Friday. For 2011, Black Friday in the USA is November 25th.

Any emails for Black Friday should be sent out during overnight hours, perhaps about 3am or 4am, so customers can find them waiting on their Smartphone first thing in the morning. Remember that many shopping malls and large department stores will open a...

AT: 10/13/2011 10:57:47 AM   0 COMMENTS
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