Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

We're Seeing Black. Black Friday Headlines

by
Were Seeing Black. Black Friday Headlines 591-daily-golden-nugget-592In yesterday's Daily Golden Nugget I explained that there are 4 potential days in November around which you could base some type of marketing campaign or announcement. Those days are Daylight Saving Time, Election Day, Veterans Day, and Thanksgiving. Simple email announcements, Facebook posts, or Tweets could raise awareness of your special promotion and sneak in under references to those days.

On the first hand, most retail stores--including most retail jewelers with active marketing campaigns--would rather focus their entire time and budget in November to build up the anticipation of Black Friday and the Holiday Season. There's nothing wrong with this strategy at all, and last year I spent some time tracking the headlines throughout November that focused only on the impending Holiday buying season.

Here's a review of some of the headlines I saw on websites, and the subject lines I tracked in emails that retail jewelers sent.

If you'd like to tap into the citrine birthstone here are 2 ideas to use early in the month:

* Citrine is November's Birthstone and We Have the Perfect Piece Just For You!
* The Power of Citrine - November's Birthstone

The phrase "Black Friday" was being used in 2011 as early as mid-October, and in fact I was also seeing Black Friday mentioned by mid October this year too. Here are some of the Black Friday messages I tracked throughout November 2011:

* Enjoy These Early Black Friday Savings and Specials!
* Hurry! These Early Black Friday Specials End Tomorrow
* New Early Black Friday Savings and Specials Inside!
* Enjoy These Early Black Friday Specials Before They're Gone!
* Black Friday Specials Revealed Today!

And finally, here's a list of various creative email subject lines and headlines that tied into the holiday theme:

* Celebrate The Season, Shop Our Holiday Sale
* Be inspired by our CHRISTMAS COLLECTION
* perfect styles for stockings starting at $4.99
* Create an Heirloom This Holiday Season
* The Season's Hottest Trends, Now 20% Off
* Gifts Galore...Over 200 New Items for Holiday
* Christmas is coming!
* Find the Perfect Gift With Up to 60% off Storewide!
* Celebrate The Season, Shop Our Holiday Sale
* We Have Many Wonderful Ideas for the Perfect Holiday Gift!
* Revealed! What She Really Wants This Holiday Season
* Naughty or Nice - Save 20% on Black and White Jewelry


Carefully review these and swipe them for your own marketing this year, or use them to spark your own creative ideas. Each of these headlines will work as a Tweet, or a headline for a Facebook or Google+ post.

I'd love to hear about the headlines you come up with for your marketing. Share them with me to my Twitter account @matthewperosi
AT: 10/30/2012 10:26:06 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on We're Seeing Black. Black Friday Headlines

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
3 5 2 6 0 9 3 5
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry