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Friday, November 25, 2016

Amidon Jewelers Black Friday Email & Website Review

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Amidon Jewelers Black Friday Email & Website Review daily-golden-nugget-1532-98
Over the last 6 years, I've subscribed to more jewelry email lists than I can remember. Whenever I do a website review, I look for the newsletter signup and add myself to their list. Most of the time, I never hear from those retail jewelers because they don't follow through with their email list.

Amidon Jewelers, in New Hampshire, is one of the few independent retail jewelers that I know that has consistently sent me emails since I signed up to their list way back in 2012. Years ago, they were sendi...
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AT: 11/25/2016 12:53:57 PM   0 COMMENTS
Tuesday, September 15, 2015

Shifting Away From Traditional Media to Smarter Digital Ad Spending

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Shifting Away From Traditional Media to Smarter Digital Ad Spending daily-golden-nugget-1342-58
The holiday season is quickly approaching and you need to consider how you will be spending your advertising dollars. Will you hold an event promoted with post cards and phone calls? Will you have a Black Friday sale promoted in the local newspaper? What medium will you use for your weekly ads for the holiday season?

There are a lot more choices now than just newspapers, post cards, billboards, TV, and radio. VIEW FULL GOLD NUGGET


AT: 09/15/2015 09:43:22 AM   0 COMMENTS
Tuesday, December 02, 2014

Reporting The Number of Black Friday Related Emails in November 2014

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Reporting The Number of Black Friday Related Emails in November 2014 daily-golden-nugget-1137-resized-99
It's time to kick off my yearly report of email subject lines throughout the holiday season. This is my breakdown of "Black Friday" emails throughout November 2014.

As part of my email tracking, I'm subscribed to hundreds of different email lists. Every month, I monitor trends and techniques to see how email marketing is evolving. During the month of November, I received almost 1000 emails building towards the launch of the holiday season. VIEW FULL GOLD NUGGET


AT: 12/02/2014 12:33:06 PM   0 COMMENTS
Friday, November 29, 2013

A Review of Two Black Friday Email Ads

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I typically do a website review every Friday but this week I'm changing that up and going to review some recent email marketing that's associated with today: Black Friday 2013.

This was a very busy week for email blasts. On Monday, I received 31 emails from retail jewelers, on Tuesday 37 email, 43 emails on Wednesday, and even 35 emails on Thanksgiving day by the time I posted this. I sign up for new emails all the time and most jewelry stores never send any emails until the holiday season.

In fact, I saw a few emails on Tuesday from retailers I signed up with more than 6 months ago and had never heard from before then.

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AT: 11/29/2013 09:59:42 PM   0 COMMENTS
Wednesday, November 02, 2011

302 Strategy for Jewelry Store Holiday Marketing

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During the first week of October one of the SEO strategies we gave you was to add your holiday website content to your website immediately so Google could find it and serve it up to holiday shoppers when the time came.

Well, that time is just about here. Many national brands launched their holiday websites yesterday, November 1, 2011. Let's look at them:

Blue Nile: http://www.bluenile.com
1. Their background was changed to include their signature snowflake.
2. BlueNile's website design signature is the home page large red ribbon. That red is now darker, less noticeable.
3. As of yesterday they added a small red bow next to "Find the Perfect Gift," which includes "Top 25 Hot Gifts," "Top 25 Classic Gifts," and "Top 25 Gifts Under $100."
4. Speaking of gifts, they also hav...
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AT: 11/02/2011 01:04:52 PM   0 COMMENTS
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