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Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...

AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...

AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, November 25, 2016

Amidon Jewelers Black Friday Email & Website Review

Amidon Jewelers Black Friday Email & Website Review daily-golden-nugget-1532-98
Over the last 6 years, I've subscribed to more jewelry email lists than I can remember. Whenever I do a website review, I look for the newsletter signup and add myself to their list. Most of the time, I never hear from those retail jewelers because they don't follow through with their email list.

Amidon Jewelers, in New Hampshire, is one of the few independent retail jewelers that I know that has consistently sent me emails since I signed up to their list way back in 2012. Years ago, they were sendi...

AT: 11/25/2016 12:53:57 PM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...

AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...

AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Friday, May 20, 2016

Jewelers in Orange CA - #FridayFlopFix Website Reviews

Jewelers in Orange CA - FridayFlopFix Website Reviews daily-golden-nugget-1505-50
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.

I've included my commentary in the screen capture:


AT: 05/20/2016 12:30:22 PM   0 COMMENTS
Wednesday, December 16, 2015

Introduction and Implementation of rel=canonical

Introduction and Implementation of rel=canonical daily-golden-nugget-1408-17
In yesterday's Daily Golden Nugget, I introduced 4 SEO issues that harm product catalogs that are usually correctable with a little bit of work. There's another, more technical SEO issue that often runs wild on many product catalog and e-commerce sites that must now be addressed.

Introduction to Duplicate Product Pages

Flexible product catalogs allow you to search...

AT: 12/16/2015 01:32:35 PM   0 COMMENTS
Tuesday, December 15, 2015

4 Common SEO Problems Found in Product Catalogs

4 Common SEO Problems Found in Product Catalogs daily-golden-nugget-1407-22
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.

Many of the good content management systems and ...

AT: 12/15/2015 12:49:47 PM   0 COMMENTS
Tuesday, November 03, 2015

When Was The Last Time You Read Your Own Website?

When was the last time you read your own website? Even though that seems like a simple, even a silly question, can you remember when you last read through your entire website?

If you're like most business owners, you probably haven't read through your website since the last redesign, or worse, since you first launched it several redesigns ago.

No doubt that your business has changed since your website was last launched. Here are some simple examples of things that might have changed in your store that you neglected to change online.

Store Hours
It's sur...

AT: 11/03/2015 12:21:51 PM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...

AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...

AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Friday, November 21, 2014

A. Scott Rhodes Jeweler Website Review

A. Scott Rhodes Jeweler Website Review daily-golden-nugget-1130-16
This is the Friday website review where I dissect a random retail jeweler's website to find the good and bad that we can all learn from. Although I write about website design, search engine optimization, and online marketing every day, sometimes all that stuff doesn't make any sense unless you see exactly how it applies to a real website.

That's why I dedicate one day every week to these reviews of randomly selected jewelry stores.

Normally I ask someone on my team to give me a random city name, but this week's review c...

AT: 11/21/2014 11:04:51 AM   0 COMMENTS
Thursday, September 18, 2014

Massive Product Databases and Online Marketing of Products

Massive Product Databases and Online Marketing of Products daily-golden-nugget-1084-11
Let's talk products.

Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.

During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co...

AT: 09/18/2014 09:46:26 AM   0 COMMENTS
Friday, August 08, 2014

Four Jewelry Store Online Catalog Reviews

Four Jewelry Store Online Catalog Reviews 2194-daily-golden-nugget-1055
I decided to give myself a little challenge today with this edition of the Daily Golden Nugget, Friday Website Review. I'm back in Bordeaux, France today, and in honor of that I decided to search for any town or location within the United States that was named after Bordeaux, France. I only found one, and apparently it's a small settlement in the US Virgin Islands, so I decided to check it out.

Sadly, it really is just a settlement without a large town, and certainly no jewelers. Accordin...

AT: 08/08/2014 02:17:52 PM   0 COMMENTS
Wednesday, January 11, 2012

The Jeweler's Fountain of SERP Ranking Youth

A few years ago, we could easily rely on a large collection of existing blog entries or educational articles to rank you higher than newer websites with less information; but that just doesn't seem to be the case anymore.

To maintain more stable ranking, you really do need to keep adding new information and even update the same few pages on your website often, like your home page, events, and special offers. An easy page to update monthly is your "birthstone of the month" page, just be creative and tell people about popular birthstone jewelry and how to match it with clothing fashions.

Google uses a very fast method to check the last update time of one of your web pages. It does this instead of spending the time to re-read your whole page. If they find a new page timestamp they send the Google spider to fetch the page. VIEW FULL GOLD NUGGET

AT: 01/11/2012 03:05:15 AM   0 COMMENTS
Friday, September 23, 2011

Black Hat SEO: Thin Content Jewelry Catalogs Kill Rankings

We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Thin Content".

The highest ranked websites usually have the best original content, and a lot of it. Typical well ranked websites have a lot of interesting information on every page. The exact amount of interesting information is unknown because Google won't tell us. Many SEO experts say you need at least 250 words of unique content, but we feel you need at least 400 words.

"Thin Content" is the phrase given to a website, or a web page, that has very few words on it, say less than 250 words per page. We're going to review the common thin pages that so many jewelry stores have created without even realizing.

As we work with jewelry stores, we find many ha...

AT: 09/23/2011 11:19:38 AM   0 COMMENTS
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