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Friday, July 28, 2017

7 Points on Social Media Etiquette

7 Points on Social Media Etiquette daily-golden-nugget-1567-14
At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine...

AT: 07/28/2017 11:15:20 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...

AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...

AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:


AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...

AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Wednesday, October 21, 2015

How To Measure Offline ROI: 2015 Holiday Run-Up

How To Measure Offline ROI: 2015 Holiday Run-Up daily-golden-nugget-1368-93
"Save the clock tower! Hey kid, save the clock tower. Lightning struck that thing, 60 years ago!"

Today is Back to the Future Day, the day predicted in the 1989 movie Back to the Future II (BTTFII) where Marty McFly and Doc Emmett Brown race to the future--Wednesday, October 21, 2015--to save the McFly family from a horrible fate.

During that iconic silver screen time jump, the movie VIEW FULL GOLD NUGGET

AT: 10/21/2015 09:44:35 AM   0 COMMENTS
Thursday, October 01, 2015

Donating Gift Cards to Local Charity Events #TBT: Holiday 2015 Run-up

Donating Gift Cards to Local Charity Events TBT: Holiday 2015 Run-up daily-golden-nugget-1354-62
For today's edition of #ThrowbackThursday, I want to jump back to a Nugget from November 2013. In it, I gave ideas on how to use gift certificates as a reputation management tool. That idea, which is still very viable today, is to donate a gift certificate to your local charity in exchange for asking them to write an online review. VIEW FULL GOLD NUGGET

AT: 10/01/2015 11:03:42 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET

AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Thursday, June 25, 2015

#TBT Try Changing Your Name To Avoid Failure

TBT Try Changing Your Name To Avoid Failure daily-golden-nugget-1284-57
Istanbul was Constantinople
Now it's Istanbul, not Constantinople
Been a long time gone, Constantinople

Names may change, but things stay the same. What's in a name, really?

In this edition of #ThrowbackThursday, I'm jumping back to November 18, 2010 and m discussion of when Google first announced their "Google Places" service.

Well, honestly, there's not much to say about Go...

AT: 06/25/2015 12:14:06 PM   0 COMMENTS
Tuesday, June 16, 2015

Learning Branding and Social Engagement From IHOP's New Logo and Social Campaign

Learning Branding and Social Engagement From IHOPs New Logo and Social Campaign daily-golden-nugget-1277-46
It must be summer. That's the only time I ever go to IHOP. In fact, this is the second time this month I've visited this family favorite. I was preoccupied with JCK work during my first visit earlier this month, but this time around I'm able to relax and leisurely enjoy a Saturday morning breakfast.

I always know what to expect when visiting IHOP. The menus always show crystal clear, large photos of mouthwatering stacks...

AT: 06/16/2015 09:51:50 AM   0 COMMENTS
Tuesday, June 09, 2015

JCK Talks 2015: Introduction to Multichannel Marketing for Retail

JCK Talks 2015: Introduction to Multichannel Marketing for Retail daily-golden-nugget-1272-43
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.

I've seen Jennifer present at ...

AT: 06/09/2015 09:44:38 AM   0 COMMENTS
Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid

Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET

AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Tuesday, January 20, 2015

When It's the Right Time to Rebrand a Business Name in Google+ Local

When Its the Right Time to Rebrand a Business Name in Google+ Local daily-golden-nugget-1172-87
I was recently analyzing the Google+ Local account for a new jewelry store. The owners bought the previous bead store that was at that location and remodeled it into a new jewelry store. My analysis discovered a situation I'd not yet seen, or in fact, even envisioned. Of course, that makes it a perfect topic for a Daily Golden Nugget!

It's obvious that every new business needs to design their store and stock their shelves with merchandise. Before you even get to that...

AT: 01/20/2015 10:35:13 AM   0 COMMENTS
Monday, October 20, 2014

Referral Websites That Work for Retail Jewelers

Referral Websites That Work for Retail Jewelers daily-golden-nugget-1106-2-66
We're now in the last two weeks of October and a lot of holiday promotions are about to launch. You've probably already completed your own marketing and all the publication dates have been set. In this edition of the Daily Golden Nugget, I'll go over some last minute online marketing referral sources that you still have time to set up this week.

Your customers will find you through many online sources. Some of those sources will be your own paid marketing, while other people arrive through organic tra...

AT: 10/20/2014 12:24:11 PM   0 COMMENTS
Friday, July 25, 2014

SERP Review of Jewelers Near Elma NY

SERP Review of Jewelers Near Elma NY 8987-daily-golden-nugget-1045
This is the Friday Review edition of the Daily Golden Nugget. Every week I analyze the online properties of a jewelry store found during a random search in a random city.

For this week's review, I searched for "jewelers near elma ny" to find this search result:

SERP Review of Jewelers Near Elma NY 5356-1045-serpVIEW FULL GOLD NUGGET

AT: 07/25/2014 09:26:06 AM   0 COMMENTS
Monday, July 14, 2014

Wixon Jewelers: 2014 Small Business of the Year

Wixon Jewelers: 2014 Small Business of the Year 6059-daily-golden-nugget-1036
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.

Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,...

AT: 07/14/2014 09:22:05 AM   0 COMMENTS
Thursday, May 03, 2012

Example of Jewelry Website Copy Re-Writing

Today we'd like to provide a sample of how to correctly rewrite website copy to target local search results. We'll show you the before and after of the copy re-writing in hopes you will understand how to do it yourself.

This is what we're starting with:

Perosi Jewelers opened in June, 1995 and is a full-service jeweler. Perosi Jewelers offers fine 14K, 18K & Platinum Bridal Jewelry; diamond fashion jewelry; loose diamonds; colored-stone fashion jewelry; 14k and 18k fine gold jewelry. Our store's founder, Louis Perosi, Sr., had 20 years experience in the jewelry industry before opening his own store with his wife. Mr. Perosi's education and training began under a master jeweler and continued for five years. Mr. Perosi then managed his own store in Delaware for a period of seven years before relocating to New Jersey. Once ...

AT: 05/03/2012 11:26:10 PM   0 COMMENTS
Thursday, March 17, 2011

Big Brands vs. Your Jewelry Store

As a local retail jeweler, you are faced with many advertising difficulties compared to large jewelry chain stores like Jared, Zales, Kay, JCPenny and so many others. They have millions of dollars to throw at their national advertising and branding.

These large companies create buzz around their brands and consumers naturally remember the ads, slogans, and jingles that are repeated effectively in large, unified branding campaigns.

The word of mouth alone creates online interest and random link sharing to all of these big brand websites. As a result of this link sharing, these companies gain incredibly super ranking in the search engines that will easily bury your search engine efforts as a local jeweler.

So don't fight those big brands. Instead, you need to compete on your home turf.

The local brands will not s...

AT: 03/17/2011 10:46:11 AM   0 COMMENTS
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