Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:
The SocialPro Conference was held on November 18-19th in Las Vegas. It began with a keynote Q&A presentation between Mary Engle, the FTC’s Associate Director for Advertising Practices, and Danny Sullivan, founding editor of MarketingLand.
Using a contest to promote your company and build awareness is a viable method of marketing for any business.
During the past month, in preparation for Mother's Day, many retail jewelers held jewelry design contests. Typically this type of contest required a sketch of a pendant to be submitted to the jeweler through some method. The winner would have their pendant turned into reality by Mother's Day.
A jeweler wrote to me the other day asking for help with their Mother's Day contest promotion. The promotion is being advertised through the local papers but the contest takes place through their website. To enter the contest you need to fill out the online form and agree to sign up for their newsletter.
Because the contest is centered around creating a custom design, this jeweler wants to send out a series of additional custom design em... VIEW FULL GOLD NUGGET
From what I've seen since 2009, the methods of running contests on Facebook have been so difficult and misunderstood that many business gotten themselves into real trouble without even knowing what hit them. People have been locked out of their accounts and pages were deleted all due to guideline violations. Meanwhile other people and pages attracted thousands of fans through the same violated guidelines without so much as a whisper of a scandal.
Over this past weekend I attended the MJSA Expo show in New York City and met with several vendors, jewelers, and speakers. I especially enjoyed my conversation with Eugene Brill of Rio Grande about their e-commerce use on mobile devices.
We're continuing our discussion about using YouTube today for SEO and attracting customers.
A few jewelers have already done what we're about to tell you and have had amazing success with it. Even if you don't have the skills to create a professional video, some of your customers might, and you can reward them for it.
One of the standard features of a YouTube video is to allow "video responses."
Some people like to simply comment on a video and some people are so motivated (through anger and passion) that they get their camera and create a video reply.
Some people are simply capitalists at heart and will do anything for a penny, or maybe even a diamond.
You could run a contest through YouTube. In your simple video, you could just stand there and hold a diamond, or a diamond ring, and tell people that ... VIEW FULL GOLD NUGGET
Do not shoot the messenger on this one. We're about to give you very specific instructions on using your Facebook Business Page. You might not believe us. If you choose to ignore this Gold Nugget, we will simply laugh and point a finger at you when you get zapped.
Was that blunt enough for you? Please give us some attention for this one.
First, understand that Facebook needs to make money. They have a mostly free system, but somehow they have to pay their bills. From our point of view, their rules are put in place to prevent you from making money with their free system unless they get a cut of the profits.
In November 2009, they announced a set of new rules that totally distorted the ability for businesses to use contests to gain new fans and to protect their branding.
The attention span of the everyday average customer is thinning. Until you heavily test, then create your own sales funnel, it is very difficult to know the best place to advertise.
Your sales funnel is your method of directing users to follow your online activity from one place to another until they are lead right to the website that sells your product. Your selling site is called your money site.
Of course, that doesn't mean you are actually selling on your site; it just means it's the site that has your actual sales pitch on it. That sales pitch could be your product catalog, or a landing page with a conversion form on it.
Your money site is usually your website. Every other site should be part of your sales funnel and is used to attract new customers and gain their trust. Allegedly Facebook has managed to win... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry