Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Contests"
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:


AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Tuesday, November 24, 2015

Stay off the FTC's Radar When Offering Paid Endorsements

Stay of the FTCs Radar When Offering Paid Endorsements daily-golden-nugget-1392-49
The SocialPro Conference was held on November 18-19th in Las Vegas. It began with a keynote Q&A presentation between Mary Engle, the FTC’s Associate Director for Advertising Practices, and Danny Sullivan, founding editor of MarketingLand.

As I read through the transcripts of the entire Q&A here, I was reminded of t...

AT: 11/24/2015 12:57:59 PM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...

AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, April 28, 2015

Plan Your Next Contest To Be The First Step in Your Sales Funnel

Plan Your Next Contest To Be The First Step in Your Sales Funnel daily-golden-nugget-1242-6
Using a contest to promote your company and build awareness is a viable method of marketing for any business.

During the past month, in preparation for Mother's Day, many retail jewelers held jewelry design contests. Typically this type of contest required a sketch of a pendant to be submitted to the jeweler through some method. The winner would have their pendant turned into reality by Mother's Day.

Over the past 4 years, I've been helping retai...

AT: 04/28/2015 11:06:20 AM   0 COMMENTS
Tuesday, April 07, 2015

3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest

3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest  daily-golden-nugget-1227-21
A jeweler wrote to me the other day asking for help with their Mother's Day contest promotion. The promotion is being advertised through the local papers but the contest takes place through their website. To enter the contest you need to fill out the online form and agree to sign up for their newsletter.

Because the contest is centered around creating a custom design, this jeweler wants to send out a series of additional custom design em...

AT: 04/07/2015 09:31:34 AM   0 COMMENTS
Wednesday, September 18, 2013

Let's Have A Facebook Timeline Contest! It's Party Time!

Lets Have A Facebook Timeline Contest! Its Party Time! 5734-daily-golden-nugget-823From what I've seen since 2009, the methods of running contests on Facebook have been so difficult and misunderstood that many business gotten themselves into real trouble without even knowing what hit them. People have been locked out of their accounts and pages were deleted all due to guideline violations. Meanwhile other people and pages attracted thousands of fans through the same violated guidelines without so much as a whisper of a scandal.

Contests were the biggest problem. Until ...

AT: 09/18/2013 03:37:31 AM   0 COMMENTS
Thursday, March 14, 2013

An Engaging QR Code to Facebook Contest for Your Jewelry Store

An Engaging QR Code to Facebook Contest for Your Jewelry Store 5340-daily-golden-nugget-689Over this past weekend I attended the MJSA Expo show in New York City and met with several vendors, jewelers, and speakers. I especially enjoyed my conversation with Eugene Brill of Rio Grande about their e-commerce use on mobile devices.

One of the topics Eugene brought up during his seminar was the use of VIEW FULL GOLD NUGGET

AT: 03/14/2013 09:39:02 PM   0 COMMENTS
Tuesday, May 10, 2011

Video Contest Magnets

We're continuing our discussion about using YouTube today for SEO and attracting customers.

A few jewelers have already done what we're about to tell you and have had amazing success with it. Even if you don't have the skills to create a professional video, some of your customers might, and you can reward them for it.

One of the standard features of a YouTube video is to allow "video responses."

Some people like to simply comment on a video and some people are so motivated (through anger and passion) that they get their camera and create a video reply.

Some people are simply capitalists at heart and will do anything for a penny, or maybe even a diamond.

You could run a contest through YouTube. In your simple video, you could just stand there and hold a diamond, or a diamond ring, and tell people that ...

AT: 05/10/2011 11:34:39 AM   0 COMMENTS
Friday, October 22, 2010

Facebook contest policies suck

Do not shoot the messenger on this one. We're about to give you very specific instructions on using your Facebook Business Page. You might not believe us. If you choose to ignore this Gold Nugget, we will simply laugh and point a finger at you when you get zapped.

Was that blunt enough for you? Please give us some attention for this one.

First, understand that Facebook needs to make money. They have a mostly free system, but somehow they have to pay their bills. From our point of view, their rules are put in place to prevent you from making money with their free system unless they get a cut of the profits.

In November 2009, they announced a set of new rules that totally distorted the ability for businesses to use contests to gain new fans and to protect their branding.

Here's a very strong list of what you shou...

AT: 10/22/2010 11:11:07 AM   0 COMMENTS
Friday, October 08, 2010

Money, Money, Money Site.

The attention span of the everyday average customer is thinning. Until you heavily test, then create your own sales funnel, it is very difficult to know the best place to advertise.

Your sales funnel is your method of directing users to follow your online activity from one place to another until they are lead right to the website that sells your product. Your selling site is called your money site.

Of course, that doesn't mean you are actually selling on your site; it just means it's the site that has your actual sales pitch on it. That sales pitch could be your product catalog, or a landing page with a conversion form on it.

Your money site is usually your website. Every other site should be part of your sales funnel and is used to attract new customers and gain their trust. Allegedly Facebook has managed to win...

AT: 10/08/2010 11:44:19 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry