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Monday, April 11, 2016

How-To Get The Most People To Sign Up For Your Email Newsletter

How-To Get The Most People To Sign Up For Your Email Newsletter daily-golden-nugget-1491-39
Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...

AT: 04/11/2016 06:35:06 AM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET

AT: 05/19/2015 11:16:30 AM   0 COMMENTS
Monday, May 11, 2015

Learning From the Marketing of a Marvel Mouse

Learning From the Marketing of a Marvel Mouse daily-golden-nugget-1251-76
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.

It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f...

AT: 05/11/2015 11:43:41 AM   0 COMMENTS
Tuesday, April 07, 2015

3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest

3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest  daily-golden-nugget-1227-21
A jeweler wrote to me the other day asking for help with their Mother's Day contest promotion. The promotion is being advertised through the local papers but the contest takes place through their website. To enter the contest you need to fill out the online form and agree to sign up for their newsletter.

Because the contest is centered around creating a custom design, this jeweler wants to send out a series of additional custom design em...

AT: 04/07/2015 09:31:34 AM   0 COMMENTS
Tuesday, August 16, 2011

Don't Call Your Email Newsletter a Newsletter

A year ago (Aug 17, 2010) Wired Magazine published an article detailing how "The Web is Dead." It came with a fancy chart that shows how websites are fading away as peer-to-peer (i.e. social networking) and videos are taking over. Take a look:

We just want to mention this because it did create quite a bit of hubbub in the internet marketing world and the data does not correspond to other reputable sources like If you look at that chart it actually shows you that email is also dead; even more dead than the web!

It's not true; email is far from dead.

Email is very much a viable form of communication and marketing; in fact, the summer of 2011 marks the 40th birthday of email.

If you haven...

AT: 08/16/2011 01:15:01 PM   0 COMMENTS
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"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry