Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Email Strategy"
Monday, April 11, 2016

How-To Get The Most People To Sign Up For Your Email Newsletter

by
How-To Get The Most People To Sign Up For Your Email Newsletter daily-golden-nugget-1491-39
Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...
VIEW FULL GOLD NUGGET


AT: 04/11/2016 06:35:06 AM   0 COMMENTS
Wednesday, April 06, 2016

How To Get Customer Consent For Marketing and Social Media Photos

by
How To Get Customer Consent For Marketing and Social Media Photos daily-golden-nugget-1488-71
When it comes to social media photographs, it's easy to forget that every person has a legal right to prevent you from posting a photo of their face online. Paid photographers and media companies are very aware of your legal rights, and they require people to sign a model release form.

Those release forms grant ownership and permission to use the photos for any purpose, even to sell the photos or use in promotions to sell a product. A quick Google search for "sample mode...
VIEW FULL GOLD NUGGET


AT: 04/06/2016 11:57:55 AM   0 COMMENTS
Wednesday, September 23, 2015

Branding Your Holiday Advertising: Holiday 2015 Run-up

by
Branding Your Holiday Advertising: Holiday 2015 Run-up daily-golden-nugget-1348-86
This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.

Beginning with...

Create a Uniform Branding With Your Ads


Acc...
VIEW FULL GOLD NUGGET


AT: 09/23/2015 11:42:05 AM   0 COMMENTS
Monday, June 01, 2015

Create Marketing Campaigns That Allow For Natural Discovery of the Full Message

by
Create Marketing Campaigns That Allow For Natural Discovery of the Full Message daily-golden-nugget-1266-23
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.

That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ...
VIEW FULL GOLD NUGGET


AT: 06/01/2015 06:48:06 AM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

by
Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...
VIEW FULL GOLD NUGGET


AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

by
The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET


AT: 05/19/2015 11:16:30 AM   0 COMMENTS
Monday, May 11, 2015

Learning From the Marketing of a Marvel Mouse

by
Learning From the Marketing of a Marvel Mouse daily-golden-nugget-1251-76
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.

It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f...
VIEW FULL GOLD NUGGET


AT: 05/11/2015 11:43:41 AM   0 COMMENTS
Tuesday, May 05, 2015

Email Marketing Won't Ever Die

by
Email Marketing Wont Ever Die daily-golden-nugget-1247-67I remember back in the late 1990s when I was helping people set up their first email addresses and told them that email would eventually be more important than their telephone number. Since then, the internet evolved in ways we never imagined and, although email didn't cause telephone obsolescence, some say that both methods of communication are going away.

According to this report from Pew Research, the most popular use for smart...
VIEW FULL GOLD NUGGET


AT: 05/05/2015 11:07:40 AM   0 COMMENTS
Tuesday, April 28, 2015

Plan Your Next Contest To Be The First Step in Your Sales Funnel

by
Plan Your Next Contest To Be The First Step in Your Sales Funnel daily-golden-nugget-1242-6
Using a contest to promote your company and build awareness is a viable method of marketing for any business.

During the past month, in preparation for Mother's Day, many retail jewelers held jewelry design contests. Typically this type of contest required a sketch of a pendant to be submitted to the jeweler through some method. The winner would have their pendant turned into reality by Mother's Day.

Over the past 4 years, I've been helping retai...
VIEW FULL GOLD NUGGET


AT: 04/28/2015 11:06:20 AM   0 COMMENTS
Tuesday, April 07, 2015

3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest

by
3 Email Follow-Up Ideas Engage Customers After a Jewelry Store Contest  daily-golden-nugget-1227-21
A jeweler wrote to me the other day asking for help with their Mother's Day contest promotion. The promotion is being advertised through the local papers but the contest takes place through their website. To enter the contest you need to fill out the online form and agree to sign up for their newsletter.

Because the contest is centered around creating a custom design, this jeweler wants to send out a series of additional custom design em...
VIEW FULL GOLD NUGGET


AT: 04/07/2015 09:31:34 AM   0 COMMENTS
Tuesday, December 30, 2014

Email Marketing Stats From 2014 Holiday Season

by
Email Marketing Stats From 2014 Holiday Season daily-golden-nugget-1157-38
The 2014 Holiday Season has come to a close and it's time to review your marketing strategies and record the results for next year's season.

I've compiled some email details that you can use as a benchmark for your own strategies.

I've subscribed to hundreds of email newsletters from retail jewelry stores, large and small e-commerce jewelry sites, and a few chain stores. This is a graph showing the quantity of emails I received from all those senders from November 1, 2014 through December 26, 2014:
...
VIEW FULL GOLD NUGGET


AT: 12/30/2014 08:03:56 AM   0 COMMENTS
Wednesday, December 17, 2014

Holiday Season Email Marketing and Landing Page Review

by
Holiday Season Email Marketing and Landing Page Review daily-golden-nugget-1148-17

The 2014 Holiday Season is flying by. Hanukkah began last night and Christmas Eve is one week from today.

Holiday decorations are everywhere, even on Google's search results...

Holiday Season Email Marketing and Landing Page Review 1148-google-holiday-serps-97 VIEW FULL GOLD NUGGET


AT: 12/17/2014 08:05:12 AM   0 COMMENTS
Wednesday, June 18, 2014

Email Subject Lines from Mother's Day 2014

by
Email Subject Lines from Mothers Day 2014 3697-daily-golden-nugget-1018
In today's Daily Golden Nugget, I'm reviewing website traffic and email headlines leading up to Mother's Day in the USA, which was May 11 this year.

Every year, during the three weeks leading up to Mother's Day, the organic customer acquisition patterns repeat themselves. This year that pattern started on Monday April 21, 2014 with a slight rise of traffic. The increase in traffic occured from Monday through Friday followed by the typical dip in traffic over the weekends.

The week ...
VIEW FULL GOLD NUGGET


AT: 06/18/2014 12:31:42 PM   0 COMMENTS
Thursday, April 05, 2012

Your SEO is Bleeding Out of Your Jewelry Store Logo

by
We have to cover a double whammy today. Something so simple, yet so wrong, and you are probably doing it in every HTML marketing email you send and on every page of your website.

It's your logo.

You probably already know that you should always put your jewelry store's logo on your site, and at the top of all your marketing/newsletter emails. That makes complete sense, and you're probably saying "of course!"

Both your website programmer and your email marketing person probably spend a lot of time maintaining your website. If they have good computer skills they will keep their computer files organized and easily understandable. They even probably keep all your websites images stored in a single directory too.

It's these organization skills that will work against your online SEO effort!

Ask your website...
VIEW FULL GOLD NUGGET


AT: 04/05/2012 08:59:25 PM   0 COMMENTS
Tuesday, December 06, 2011

Two Suggestions to Immediately Spice Up Holiday Sales

by
Headlong into the holiday season already and you are either hoping for better or already happily surprised.

We're already hearing it both ways. Depending on the location, some jewelers have higher sales, some are the same as last year, and we've even heard from one that didn't have a single phone call or walk-in at all last week!

We're pretty sure that no matter what situation you are in you would be happy to get a few more quick sales this season so here are two fast tips to fish for some extra customers today.


1. Send an email to your list.

Alright, so we published that entire Holiday Run-Up and many days of email examples, but have you used those ideas? A few months ago we signed up for email newsletters from several dozen large and small jewelry stores. We're monitoring the messages and intensity of ...
VIEW FULL GOLD NUGGET


AT: 12/06/2011 11:31:19 PM   0 COMMENTS
Wednesday, August 24, 2011

Emails of Giving.

by
Geesh, this extended series on emailing strategies and statistics is getting pretty tiring! After 7 previous Nuggets covering topics like what day to email, who to email, who's name to use when emailing, and even the time of day to email, thankfully today is the last day.

We've explained some reasons why it's good to use quality paid email services (they keep you honest) and a few of the features from each. They all have short term trial periods so just try them out.

Last week we voiced our opinion that we don't believe it's worth the trouble to send fancy HTML and image emails to your customers any more since most email programs automatically block HTML images.

Today we'd like to tell you about a controversial strategy for sending emails that is so far out of the box that you'll have a hard time letting go enough t...
VIEW FULL GOLD NUGGET


AT: 08/24/2011 11:20:30 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry