Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.
I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe... VIEW FULL GOLD NUGGET
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.
Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a... VIEW FULL GOLD NUGGET
That's what I always say when a jeweler wants to ask me a question but starts off saying "I have a stupid question," which happened several times over this past weekend while I was at the RJO show in St. Louis. When it comes to asking me questions though, you have to be aware that I always use the good questions as future Daily Golden Nuggets, like this one.
After my Local Marketing seminar at the RJO show, a jeweler was explaining that they often ask for their customers to write ... VIEW FULL GOLD NUGGET
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.
Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET
I'm in favor of the entrepreneur that tries to build a business around a perceived need. What make entrepreneurship in the U.S. so exciting is that you potentially make a healthy living off an idea you dream up yourself.
The internet makes those dreams possible.
A few weeks ago, one of my clients brought my attention to the following message that was posted on their Facebook wall.
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.
In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.
Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.
I've always believed that a local business should pay attention to how their company appears online. There are hundreds, maybe even thousands of random business directories where public business and store information can be found.
These business directories often get their start by purchasing lists of business names to populate into their sites. Databases of company names, addresses, owners, phone numbers, and business types are all available for purchase thr... VIEW FULL GOLD NUGGET
The US economy is coupon and discount crazy and it seems like no one is willing to buy from major retailers unless there are sales to shop or coupons to redeem. JCPenney's business almost collapsed when it instituted Fair and Square pricing in 2012 and which led to its withdrawl in early... VIEW FULL GOLD NUGGET
Review websites are popping up everywhere. Not too long ago, the only review sites we worried about were Google Places, CitySearch, Yelp, InsiderPages, MerchantCircle, and a few others. In the Spring of 2010, Google was so hungry for reviews they created new HTML tags to tell Google when a review was showing on a page.
Since then, reviews online have exploded because digital marketing agencies realized the power behind the tool. Does your marketing agency get it yet?
The review services mentioned above are typically out of your control, or you may have to jump through a few hoops to manage the reviews. Other online reviews can appear on your Facebook Business Page or on your website, and these are easier to control.
Your first ACTION ITEM for today is to contact your web programmer and tell them you want a review... VIEW FULL GOLD NUGGET
We'd like to tell you about a little research project we started on March 13, 2011 and concluded July 1, 2011. We'll explain what we did, give you our results, and then explain why this is important for jewelry stores.
Our goal was to determine how many small businesses are actually using online reviews, social media, Twitter, Foursquare, Facebook, etc. as part of their online strategy.
Our target market was Houston, Texas, where we chose the unofficial diamond district on Richmond Ave. as our test epicenter.
We don't actually have anyone physically in Houston. This test was purely via the internet by searching in Google Places where we randomly selected independent restaurants, hardware stores, toy stores, various boutiques, and many other types of retail businesses. We tried to get a completely random sampling of... VIEW FULL GOLD NUGGET
It's Black Friday in the USA and that means millions of people are out spending money and hopefully many of you retail store owners are bringing in some good sales. Which, by the way, we hope you are reading this from your cell phone or tablet while out on the sales floor.
Speaking of cell phones and tablets, here are a few good ideas you should think about over the next week.
#1. This one's for iPad users. Get yourself a nice photo frame stand that the iPad can sit in. A clear plastic frame will work, too. Load the iPad with some photos of items you have in stock. On Windows, you can easily load photos as if the iPad is a camera by using the standard iConnect-to-everything-iRelated-cable. On a Mac, you can use the iPhoto program to load and organize your photos.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry