Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.
Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET
Yesterday, we explained the value of footer links on your website. Today we'd like to talk briefly about header navigation links and menus.
In a Google training video last year, it was explained that Google didn't penalize you for putting a small amount of hidden text on your site when that that text is part of navigation or interactive information. We wrote a Daily Nugget about that video earlier this year.
In that training video, Google didn't say how much, if at all, of that hidden information would be use for ranking, and at the time we didn't have any valid data either, but we do now.
Using Google's SERP preview feature in recent testing, we've consistently noticed that jewelry websites don't rank at all for words hidden in dropdown menus. Our tests were far from scientific, but the results were consistent acr... VIEW FULL GOLD NUGGET
On Friday, we told you that it was safe to have more than 100 links on a single web page when using them within your primary navigation. You could also hide several links within CSS dropdown menus.
The use of advanced CSS techniques in your website design allow for features that are very nicely user interactive.
Hiding text on a web page is an old black hat SEO technique. Some people would disguise keyword rich text in black color on a black background. You could also use white text on a white background. The effect is that the text is invisible to users but not to Google.VIEW FULL GOLD NUGGET
Every few days a new computerized device is released; new computers, new cell phones, new GPS, new portable gizmos of some type that can connect to the internet.
Even though the hardware changes, the underlying programming languages of the internet haven't changed much in several years.
"Black Hat SEO" refers to any search engine optimization technique that is considered misleading for users, or for the purposes of tricking the search engines into showing your website to more people.
Before Google started processing code like this, you could get away with several nasty little tricks to hide extra words on your website and sway the search engines toward your favor.
One such example of hiding text is to have a white background with several extra paragraphs of repeating white text at the bottom of... VIEW FULL GOLD NUGGET
Google would like to make 1 thing absolutely clear: They do not use your Google Analytics account to help with ranking your jewelry website. However, they do use your Bounce Rate.
The Bounce Rate is a measure of the number of people that visited your website and immediately clicked the back button to leave. If 10 people visit your website and 2 of them click the back button, your Bounce Rate would be 20%.
They track these bounce rates as a measure of quality. Their goal is to provide the most r... VIEW FULL GOLD NUGGET
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