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Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET

AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...

AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!


AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...

AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained

In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...

AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Wednesday, March 02, 2011

Bloggorama Thin or Fat?

Blogging is a great way to increase traffic to your website. A blog entry allows you to create conversational information and use words more naturally than simply trying to keyword stuff all the other pages of your website.

Let's look at a good way to use blogging to increase organic traffic to your website.

Perhaps you have a landing page for the category "Diamond Wedding Sets" and on this page you have links to 4 sub pages:
* Round Diamond Sets
* Princess Cut Sets
* Marquise Diamond Sets
* Vintage Wedding Sets

This would be a "thin" page of information because you probably only have 1 photo and 1 sentence with each of those links. You don't want to keyword stuff that page because it would be unnatural. What does that actually mean? Well, don't use the words "diamond sets" or "wedding sets" or "diamon...

AT: 03/02/2011 12:02:39 PM   0 COMMENTS
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