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Filter Gold Nuggets By Tag: " Bad Website Copy"
Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...

AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...

AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Tuesday, January 25, 2011

Over Optimization is a Euphemism for Spammy

The term "web spam" has been mentioned in many official blogs recently. Actually, the term seems to be mentioned every few months when someone complains about it, reawakens the topic.

In reality, "web spam" refers to a web page that is made up entirely of clusters of similar words that looks like gibberish.

Here's EXAMPLE 1 of web spam:

"We sell engagement ring the best selection of engagement rings is in our jewelry showcase you will find the best bridal engagement rings at our store women should look here for a variety of wedding engagement ring selections available nowhere else but our jewelry showcase in our engagement ring store where we have the best jewelry and diamond rings you could ever expect from an online jewelry store."

All of the search engines have implemented filtering to prevent you from eve...

AT: 01/25/2011 10:43:17 AM   0 COMMENTS
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