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Friday, October 06, 2017

Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

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Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From? daily-golden-nugget-1575-60
Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.

"Attribution modeling" is the modern process of analyzing and assig...
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AT: 10/06/2017 11:09:48 AM   0 COMMENTS
Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

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Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...
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AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Thursday, March 03, 2016

Domain Services Renewal and Search Engine Submission Service Scam #TBT

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Domain Services Renewal and Search Engine Submission Service Scam TBT daily-golden-nugget-1464-18
For this week's #ThrowbackThursday, I'm jumping back to the topic of domain name scams. Unfortunately, this throwback doesn't go back too far since I last wrote about this in June 2015, when I reported the exploits of iDNS and their Domain Name Expiration Notices.

A new scam came through my inbox this week that business owners should be aware of. I deem t...
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AT: 03/03/2016 08:51:27 AM   0 COMMENTS
Monday, February 01, 2016

Top 10 Daily Golden Nuggets from 2015 According to Google Analytics

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Top 10 Daily Golden Nuggets from 2015 According to Google Analytics daily-golden-nugget-1441-60
Today I'm stepping back into 2015 to review the top 10 Daily Golden Nugget posts according to my Google Analytics account. Take a quick look to see if you remember them, and if you were able to put any of this information to use:

EVM Chip Cards


1. U.S. Retailers Must Install EMV Chip Card Terminals at Point-of-Sale by...
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AT: 02/01/2016 01:04:23 PM   0 COMMENTS
Monday, January 18, 2016

Local Business Suffering? It's Time To Think About Your Global Audience

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Local Business Suffering? Its Time To Think About Your Global Audience daily-golden-nugget-1435-33
I realize that over the last 12 months, I've spent most of my time talking about Google to the exclusion of the other search engines. Many SEO professionals, myself included, feel that if you can achieve high ranking in Google then you should easily be able to achieve high ranking in any search engine. It seems only natural since Google is the de facto search engine, right?

While Google might be the most popular search engine in the U.S., it's not the most popul...
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AT: 01/18/2016 12:22:16 PM   0 COMMENTS
Thursday, November 05, 2015

Landing Pages Help Prevent Distractions and Create Focus #TBT

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Landing Pages Help Prevent Distractions and Create Focus TBT daily-golden-nugget-1379-99
For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.

Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to...
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AT: 11/05/2015 10:17:05 AM   0 COMMENTS
Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Tuesday, September 22, 2015

Run-Up Planning for the 2015 Holiday Season

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Run-Up Planning for the 2015 Holiday Season daily-golden-nugget-1347-81
Another summer has come to a close and the holiday season is almost here. No matter what the financial forecasts say, I want to give you some current ideas to improve your marketing methods, and hopefully your sales, through the end of this year.

Create a Uniform Branding With Your Ads


I'd like to start with a suggestion for you to review the ads you are already planning for this season. Instead of running standalone ads this year, you can use all the potential advertising methods...
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AT: 09/22/2015 11:04:07 AM   0 COMMENTS
Wednesday, July 22, 2015

Reporting on Alternate Domain Names: Practical SEO Guide

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Reporting on Alternate Domain Names: Practical SEO Guide daily-golden-nugget-1303-79
Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.

You can then set up each domain name with special UTM variable tracking like I explained yesterday to see how often people respond to ...
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AT: 07/22/2015 08:20:14 AM   0 COMMENTS
Tuesday, July 21, 2015

Using Alternative Domain Names: Practical SEO Guide

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Using Alternative Domain Names: Practical SEO Guide daily-golden-nugget-1302-66
In yesterday's Nugget I quickly showed you how to read the Google Analytics Acquisition Channels Report. I quickly mentioned that you can use the "(Other)" channel to see how well your offline and online ads are running, but that type of information doesn't just magically appear; in...
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AT: 07/21/2015 11:45:36 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Monday, July 13, 2015

Domain Name Renewals: Practical SEO Guide

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Domain Name Renewals: Practical SEO Guide daily-golden-nugget-1296-30
A couple of weeks ago, I wrote a warning about the latest domain name scams that are sent through the mail. Those types of scams are trying to trick you into spending unnecessary money with them, but they are not stealing your domain name from you.

With so many domain name scams around, it's difficult to recognize when you get a legitimate domain name renewal notice. Those notices are e...
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AT: 07/13/2015 11:54:49 AM   0 COMMENTS
Monday, June 29, 2015

Protect Yourself From Continued Domain Name Scams

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Protect Yourself From Continued Domain Name Scams daily-golden-nugget-1286-8
The internet is loaded with scam artists.

Every day there are email offers for incredible search engine optimization services guaranteeing first place ranking. I also get plenty of emails asking for my help to transfer money in exchange for a percentage of what gets passed through my bank account.

Scams. All scams!

Domain name scams are also very common, some of them arrive via regular mail and some arrive via email. It's important to recognize them as scams and not pa...
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AT: 06/29/2015 12:23:07 PM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Monday, December 15, 2014

Prenuptial Agreements With Your Online Agency - Part 1

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Prenuptial Agreements With Your Online Agency - Part 1 daily-golden-nugget-1146-88
Jewelers are in the business of helping couples get to the moment when they profess their love and vow "til death do us part."

Few relationships are intended to last forever, or even a lifetime, but when you get into bed with a business partner, you are rarely thinking about the day when you will break up. When you're in business for yourself, you should be making forward steps to improve your business, but also prepare yourself to different possible future outcomes.

Even though a busines...
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AT: 12/15/2014 12:13:23 PM   0 COMMENTS
Monday, September 29, 2014

Planning the Online Tracking Needed to Help Sell Your Products

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Planning the Online Tracking Needed to Help Sell Your Products daily-golden-nugget-1091-23
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.

Here a recap:

1. You need to select some items that you'll use in your holiday promotions. Read this to find out how to select the best items.

2. You then need to plan your o...
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AT: 09/29/2014 08:52:49 AM   0 COMMENTS
Thursday, September 25, 2014

Domain Names Used to Track How You Sell Your Products

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Domain Names Used to Track How You Sell Your Products daily-golden-nugget-1089-50
Over the last three days, I've given you some specific marketing tactics that, as a whole, would equate to a large marketing campaign for the holiday season. I began with a discussion on choosing the right products for the campaign, then explained how to VIEW FULL GOLD NUGGET


AT: 09/25/2014 08:43:16 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

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Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...
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AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Wednesday, September 17, 2014

Setting the Preferred Domain for Your Website

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Setting the Preferred Domain for Your Website daily-golden-nugget-1083-29
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.

The answer to this question is a little technical, but this brings together a few different topics.

Here's the question:
My nephew's been enjoying his SEO...
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AT: 09/17/2014 07:26:36 AM   0 COMMENTS
Thursday, September 11, 2014

Website Redesign Case Study

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Website Redesign Case Study daily-golden-nugget-1079-88
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.

Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w...
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AT: 09/11/2014 08:24:52 AM   0 COMMENTS
Tuesday, September 09, 2014

These Old Daily Nuggets Are Now Rubbish

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These Old Daily Nuggets Are Now Rubbish daily-golden-nugget-1077-98
Seventy-seven week days ago, when I reached the 1000th Nugget milestone, I got the idea that I should write a recap of all the technology that I wrote about that came and went since 2010 when I started this daily newsletter.

Although I really want to be nostalgic, I don't even have the time to look through 1000 posts to create a full list. But I'm going to give it a try and see where this goes, so let's have a little fun... Instead of learning something new today, I'll look at some old topics that I'v...
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AT: 09/09/2014 09:03:03 AM   0 COMMENTS
Tuesday, January 21, 2014

The Next Generation of Duplicate Content Resolutions

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The Next Generation of Duplicate Content Resolutions 8764-daily-golden-nugget-912Since the last time I mentioned website duplicate content issues Google has made a few significant changes to the way they figure this out. Today I'll explain how their changes are making your life a little easier as a website owner.

The issue I explained in March 2013 was the duplicate content that is created when you have a website that allows visitors to see the same content ...
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AT: 01/21/2014 03:41:07 AM   0 COMMENTS
Tuesday, March 29, 2011

Aggressive Marketing with Multiple Domain Names

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Network Solutions, GoDaddy, Register.com and Domain.com are just a few of the hundreds of companies that you can now buy your domain name from. They are called "registrars."

Each of them are trying to improve their profits, yet the prices of domain names have dropped as low as $1.99 for the .info domains. As a sales tactic, each of these registrars have started promotions to have you buy more and more domain names.

"Secure your biz, co, net, org domain name and protect your trademark" is a common slogan. But how useful is this really? Why would you want 5 domains, or 15 domains?

In reality, you only ever want to advertise one primary domain name. If you have jewelrystores.com and jewelrystore.net you should simply use the .com version. The .net becomes useful only for special purpose advertising where you can tr...
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AT: 03/29/2011 12:52:13 PM   0 COMMENTS
Tuesday, February 15, 2011

Geo-Targeting Your Website with TLD and IP

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Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.

The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.

We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.

However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai...
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AT: 02/15/2011 01:56:29 PM   0 COMMENTS
Friday, February 11, 2011

Moving to a New Domain Name

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By far the .com domain name extension is the most popular. It was the first one way back in the early 90s and everyone fought over them.

Today (that's in 2011, for those reading this in the distant future) it seems like there are new dot extensions every few weeks. The .co extension is newly available and now you can even register a .asia extension, if you really wanted.

Many of our jewelry stores have difficulty acquiring the domain name that perfectly matches their store. But some stores find that another store with the same name already has the .com. In these cases, we always recommend selecting the .net or the .biz options.

Just the other day there was a discussion in our office about the validity of the .co domain extension. However, the point was brought up that human muscle (typing) memory would probably k...
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AT: 02/11/2011 01:41:30 PM   0 COMMENTS
Wednesday, September 01, 2010

Good reasons to have multiple domain names and websites.

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The topic of domain names might seem trivial and unimportant to you since you already have a website running with a domain name. But once you have your first website functioning, what will you do for your second site?

As we're stated many times in videos and online training, each jewelry website gets on average 45 visitors per day. The trick is getting them to get off their chair and come to your "general" jewelry store. But let's switch thinking for a moment. What if you were not just another "general" jewelry store; what if you had a specialty? Do you?

We've measured SEO results that show you can attract more business to a website that specializes rather than one depicting all-purpose or general-purpose.

Let's plant some seeds of thought right now. After your first website is up and running, depicting your bus...
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AT: 09/01/2010 01:48:09 PM   0 COMMENTS
Tuesday, August 31, 2010

.info .me @ .my .name .mx

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Our headline today is not random characters or cell phone text messaging gibberish; those are different types of domain name extensions that you could actually get instead of the typical .com.

Most likely, if you are reading this you already have an operational website of the .com or .net or .biz variety, and registering more domain names is the furthest thing from your mind. This was a perfectly understandable philosophy until 2008 when domain name registrations opened us up to so many additional possibilities.

Have you noticed in the last few years how advertisers have gone from using http://www.domain.com to www.domain.com, and now it's common to simply use domain.com?

Our recognition of website domain names has become common place, and the various extensions are less and less misunderstood every day. Naturally t...
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AT: 08/31/2010 01:45:25 PM   0 COMMENTS
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