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Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...

AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Tuesday, November 17, 2015

Building Your First Website; Then Growing Beyond It

Building Your First Website; Then Growing Beyond It daily-golden-nugget-1387-39
There are a lot of easy ways for business owners to build their first website. WordPress is a good option for businesses that just want to put information online, and Shopify is a good option for those hoping to sell online quickly. Both of these systems offer out-of-the-box jewelry website templates and setups to get your website live in just a few days. GoDaddy also runs a marketing campaign...

AT: 11/17/2015 01:03:45 PM   0 COMMENTS
Tuesday, July 21, 2015

Using Alternative Domain Names: Practical SEO Guide

Using Alternative Domain Names: Practical SEO Guide daily-golden-nugget-1302-66
In yesterday's Nugget I quickly showed you how to read the Google Analytics Acquisition Channels Report. I quickly mentioned that you can use the "(Other)" channel to see how well your offline and online ads are running, but that type of information doesn't just magically appear; in...

AT: 07/21/2015 11:45:36 AM   0 COMMENTS
Monday, July 13, 2015

Domain Name Renewals: Practical SEO Guide

Domain Name Renewals: Practical SEO Guide daily-golden-nugget-1296-30
A couple of weeks ago, I wrote a warning about the latest domain name scams that are sent through the mail. Those types of scams are trying to trick you into spending unnecessary money with them, but they are not stealing your domain name from you.

With so many domain name scams around, it's difficult to recognize when you get a legitimate domain name renewal notice. Those notices are e...

AT: 07/13/2015 11:54:49 AM   0 COMMENTS
Friday, July 03, 2015

The Blue Diamond Website Review

The Blue Diamond Website Review daily-golden-nugget-1290-87
While it's customary for people to take long holiday weekends off from work, your website is never closed. The first impression that your website makes is as important as that first greeting when a customer walks into your store.

This is my Friday Website Review edition of the Daily Golden Nugget. I write these reviews to demonstrate live examples of both good and bad retail jewelry websites. I never know where these reviews will end up and I try to be as impartial as possible when writing them.

I also try ...

AT: 07/03/2015 11:01:17 AM   0 COMMENTS
Friday, May 08, 2015

Goldirocks Jewelers Website Review

Goldirocks Jewelers Website Review daily-golden-nugget-1250-36
Way back on May 3, 2013, I reviewed the website for Alletti Jewelry. In that review, I explained that they were using the GoDaddy WebsiteBuilder and showed why it was a pretty bad content management system (CMS).

Recently. I came across a different retail jeweler's website using the new version of GoDaddy's Online Store CMS. The store is Goldirocks Jewelers and their website is VIEW FULL GOLD NUGGET

AT: 05/08/2015 06:14:51 AM   0 COMMENTS
Friday, January 02, 2015

Clinton Jewelers Website Review

Clinton Jewelers Website Review daily-golden-nugget-1160-88
This is the Friday website review edition of the Daily Golden Nugget. The goal for today is to review a random website in order to learn something good, or bad, from someone else's work.

Review Candidate & SERP

To find my review candidate, I normally choose a city at random and search for local jewelers, however, this week I wanted to find a winter themed town name with a nearby jeweler. Using Google Maps I found the unincorporated community of Snow in Clinton County, Kentucky.

Using the "Search Nearby" feature within G...

AT: 01/02/2015 07:43:39 AM   0 COMMENTS
Monday, December 15, 2014

Prenuptial Agreements With Your Online Agency - Part 1

Prenuptial Agreements With Your Online Agency - Part 1 daily-golden-nugget-1146-88
Jewelers are in the business of helping couples get to the moment when they profess their love and vow "til death do us part."

Few relationships are intended to last forever, or even a lifetime, but when you get into bed with a business partner, you are rarely thinking about the day when you will break up. When you're in business for yourself, you should be making forward steps to improve your business, but also prepare yourself to different possible future outcomes.

Even though a busines...

AT: 12/15/2014 12:13:23 PM   0 COMMENTS
Friday, January 20, 2012

The Number 1 Way Jewelers Accidentally Kill Their SEO Ranking

While preparing yesterday's Nugget about blacked-out websites and that it would affect SEO, we were reminiscing about all the things we've seen that caused websites to break and how each was harmed.

Starting with this Nugget, and continuing for 2 more days, we are going to explain the 3 common problems that can harm your jewelry website. Each is damaging in some way or another and will harm your ranking in Google's search results.

1. Forgetting to renew your domain name.

This is a biggy, and it might be the biggest issue that small jewelry store deal with. Since most jewelry stores do not have an in-house IT guy, it's easy to overlook the importance of renewing your domain name yearly. Your bookkeeper probably doesn't get a paper bill and you might think the email renewal is spam.

The tell-tale sign that yo...

AT: 01/20/2012 04:09:45 AM   0 COMMENTS
Tuesday, March 29, 2011

Aggressive Marketing with Multiple Domain Names

Network Solutions, GoDaddy, and are just a few of the hundreds of companies that you can now buy your domain name from. They are called "registrars."

Each of them are trying to improve their profits, yet the prices of domain names have dropped as low as $1.99 for the .info domains. As a sales tactic, each of these registrars have started promotions to have you buy more and more domain names.

"Secure your biz, co, net, org domain name and protect your trademark" is a common slogan. But how useful is this really? Why would you want 5 domains, or 15 domains?

In reality, you only ever want to advertise one primary domain name. If you have and you should simply use the .com version. The .net becomes useful only for special purpose advertising where you can tr...

AT: 03/29/2011 12:52:13 PM   0 COMMENTS
Friday, September 03, 2010

Properly managing your multiple domain names

This week we've been telling you about domain names, different type of extensions and even strategies to register additional domain names for secondary websites.

Today we will explain the basics of what you could do with the secondary domain names.

Let's assume you take our suggestion and register the .net, .org, .us and .biz variants of your domain name. Once you own them, you could simply leave them deadheaded in your domain account which is the easiest strategy to protect your branding.

Another possibility is to 301 redirect them to your normal domain. If you have your domains registered through GoDaddy or Stellium Networks, you can use the built-in "301 Forwarding" feature. Again, the main reason for this is simply to protect your branded identity.

Another possibility is to point all the domain names dire...

AT: 09/03/2010 01:50:16 PM   0 COMMENTS
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