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Friday, July 03, 2015

The Blue Diamond Website Review

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The Blue Diamond Website Review daily-golden-nugget-1290-87
While it's customary for people to take long holiday weekends off from work, your website is never closed. The first impression that your website makes is as important as that first greeting when a customer walks into your store.

This is my Friday Website Review edition of the Daily Golden Nugget. I write these reviews to demonstrate live examples of both good and bad retail jewelry websites. I never know where these reviews will end up and I try to be as impartial as possible when writing them.

I also try ...
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AT: 07/03/2015 11:01:17 AM   0 COMMENTS
Tuesday, March 29, 2011

Aggressive Marketing with Multiple Domain Names

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Network Solutions, GoDaddy, Register.com and Domain.com are just a few of the hundreds of companies that you can now buy your domain name from. They are called "registrars."

Each of them are trying to improve their profits, yet the prices of domain names have dropped as low as $1.99 for the .info domains. As a sales tactic, each of these registrars have started promotions to have you buy more and more domain names.

"Secure your biz, co, net, org domain name and protect your trademark" is a common slogan. But how useful is this really? Why would you want 5 domains, or 15 domains?

In reality, you only ever want to advertise one primary domain name. If you have jewelrystores.com and jewelrystore.net you should simply use the .com version. The .net becomes useful only for special purpose advertising where you can tr...
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AT: 03/29/2011 12:52:13 PM   0 COMMENTS
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