The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.
I contemplated buying one off Amazon.com but decided that I'd rather compare models ... VIEW FULL GOLD NUGGET
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.
Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki... VIEW FULL GOLD NUGGET
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.
With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:
Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.
Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ... VIEW FULL GOLD NUGGET
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.
There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET
Reports from the first weekend of the big holiday season in the U.S. are in, and they are quite mixed.
Businesses both large and small tried to get a jump on the Black Friday specials this year by advertising "Black Friday" discounts throughout the four weeks leading up to Thanksgiving. Early in November, a blog post on C|Net speculated that VIEW FULL GOLD NUGGET
Internet technology and search engine optimization changes continue to affect small businesses and the marketing methods they use. Google forced everyone to think seriously about their mobile website in April 2015 with #mobilegeddon, creating a surge in businesses that finally took mobile websites seriously.
Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you... VIEW FULL GOLD NUGGET
While there's a lot of chatter about TV cord-cutting, I'm starting to see the another type of cable being cut: the ethernet cable.
Although the majority of my reporting is based on measured data, I also feel it's important to report on the unscientifically tracked trends that I observe in my daily life, trends I notice when interacting with my own customers, and how I obser... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.
Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.
The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.
Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo... VIEW FULL GOLD NUGGET
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
Over the last two weeks, I've been detailing why it's important to have a correctmobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that... VIEW FULL GOLD NUGGET
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written severalVIEW FULL GOLD NUGGET
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.
Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'll cover one of the nagging mobile website issues that Google doesn't like any more. Well, I don't know if they ever liked it, but in this video they've clearly pointed it out.
It all started a few years ago when people first started dabbling in mobile websites. It's difficult to retrofit a desktop site to include a mobile version, unless you are willing to redesign the entire site again. Setting up a parallel mob... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.
I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th... VIEW FULL GOLD NUGGET
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.
1. Content Marketing Will Become More Important for Jewelers
In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.
I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs. VIEW FULL GOLD NUGGET
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.
Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.
The number of mobile users is still rising, but the rate at which jewelers are intentionally deploying mobile websites is slowing. In the month of June 2014, I tracked 43.12% of visitors to jewelry websites using either a smartphone or a tablet. This is up from the 39.88% I reported in April 2014.
This mobile usage level during the recent slow summer months is now higher than ... VIEW FULL GOLD NUGGET
Your mobile website should be brief, only including enough information to accommodate the specific needs of the user. Of course the needs of the user will be dictated by your own advertising.
If your advertising invites customers to "shop from home using a mobile website" they will assume you have a fully functional mobile commerce system. On the other hand you can avoid the expectation of mobile commerce if you advertise that someone can "browse jewelry conveniently on the mobile website before coming into the store." Your subtle changes of words will make all the difference.
Many large retail stores already give consumers easy access to mobile websites loaded with detailed product information and consumer reviews. These types of websites are fantastic in-store shopper assistance tools. But that's not the shopping expe... VIEW FULL GOLD NUGGET
Mobile websites are rising in popularity and it seems like many jewelers have the same few questions about mobile websites. We're going to answer one today.
Over the past 2 weeks, our team here has activated a bunch of new mobile websites and the #1 question was whether or not the cell phone user would automatically see the mobile version of the site when visiting the jeweler's website.
According to our own research, it's a bad idea to force users of mobile devices to see a mobile version of a website automatically, without warning.
First, the mobile version of your website should NOT use the same URL as the full version of your website. Sure, you could use fancy programming show the full/mobile website after sniffing out what type of computer or mobile device someone is using, but this eliminates choice.
Christmas Eve is 6 months from today and we want your website to be ready. We know you are already planning your holiday ads and looking at potential styles for your holiday inventory, and you should be planning your website right now, too.
All week we've been reviewing holiday shopping data published by Google at http://www.google.com/think/insights. We're giving you the more relevant data for retail jewelry stores with ideas of what to do with it.
Mobile phones with 4G technology are more widely available this year. Most (if not all) smartphone plans now require some type of data plan with internet browsing. Google says the mobile market each holiday season since 2008 has risen 300% due to faster cell phone speeds. Is it possible to still have 300% mobile usage growth... VIEW FULL GOLD NUGGET
The mobile market for retail jewelry stores is still very young.
BlueNile and Tiffany already have mobile versions of their sites. We couldn't find a mobile version of the James Allen site. We're not referring to smartphone applications, only mobile websites that easily work in cell phone browsers without needing to pinch zoom.
According to http://www.google.com/think/insights mobile shopping during the holiday season has been increasing more than 300% year after year since 2008. Their data shows mobile shopping spikes for the weekend of Black Friday and then again mid to late December.
According to the research Google published in January 2011, during the 2010 holiday season they tracked 59% of smartphone users using their phones for holiday shopping.
As you might already know, we usually don't publish Daily Golden Nuggets unless we have enough data to substantiate what we're saying. Although recently we've published a few "Front Line SEO" nuggets that were based on developing SEO observations, we felt they were important enough to talk about.
Today we'd like to finally examine Groupon. Is it worth it for a retail jeweler? What's the typical result? How can you make it work for you?
Groupon recently filed for their S-1 and is moving forward with their IPO as soon as possible. They've had an amazing success in only 30 months, but is their business model actually a success for the retail stores that use it?
We've spoken to a few jewelers that have used Groupon and to many other retail business owners outside the jewelry industry. They've all reported the same e... VIEW FULL GOLD NUGGET
These are all typical actions when using a smartphone. "Tap" is the same as a mouse click. "Swipe" is the same as scrolling.
On the other hand, "pinch" does not have a counterpart action when using a regular computer. Pinching is what you have to do to zoom in and out of a website that was not designed for mobile devices. Normal web browsers do have a zoom feature, but there's usually never a reason to use it.
You should be planning to include a mobile website in your advertising portfolio already. Don't simply rely on the new fancy smartphones, fast 3G cellular networks and even faster 4G networks to support your non-mobile website.
As you plan out your mobile site, make sure it fits nicely on a small screen without needing to pinch resize to see details. Naturally, you won't be able t... VIEW FULL GOLD NUGGET
Network Solutions, GoDaddy, Register.com and Domain.com are just a few of the hundreds of companies that you can now buy your domain name from. They are called "registrars."
Each of them are trying to improve their profits, yet the prices of domain names have dropped as low as $1.99 for the .info domains. As a sales tactic, each of these registrars have started promotions to have you buy more and more domain names.
"Secure your biz, co, net, org domain name and protect your trademark" is a common slogan. But how useful is this really? Why would you want 5 domains, or 15 domains?
In reality, you only ever want to advertise one primary domain name. If you have jewelrystores.com and jewelrystore.net you should simply use the .com version. The .net becomes useful only for special purpose advertising where you can tr... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry