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Friday, August 18, 2017

How To Handle and Learn From Your Customer Reviews

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How To Handle and Learn From Your Customer Reviews daily-golden-nugget-1570-14

Have you Googled yourself lately?

Your online reputation is now part of your marketing. The results that people see in search help formulate the first impression that someone has of your business and whether or not they will purchase from you.

Managing your online reputation through reviews that appear on Facebook, Google Reviews, and Yelp is vital for your future business health. Savvy consumers are referring to what other people say in these online reviews and other consumer generated co...
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AT: 08/18/2017 09:49:30 AM   0 COMMENTS
Friday, August 11, 2017

Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together

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Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together daily-golden-nugget-1569-47
The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.

I contemplated buying one off Amazon.com but decided that I'd rather compare models ...
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AT: 08/11/2017 06:48:55 AM   0 COMMENTS
Friday, April 14, 2017

6 Most Frequently Broken Or Missing Website Features

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6 Most Frequently Broken Or Missing Website Features daily-golden-nugget-1552-28
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.

Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki...
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AT: 04/14/2017 09:35:50 AM   0 COMMENTS
Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

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Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself


MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...
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AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Friday, February 10, 2017

A Review Of Online Reviews

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A Review Of Online Reviews daily-golden-nugget-1543-16
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.

While Facebook and Google were comp...
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AT: 02/10/2017 12:26:28 PM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

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AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Thursday, March 31, 2016

The Best Way To Use QR Codes #TBT

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The Best Way To Use QR Codes TBT daily-golden-nugget-1484-74
There was a lot of marketing buzz around QR codes when they appeared in the USA in 2009 and 2010. Marketers thought they would be a hot sensation for smartphone users and started slapping them on all their ads. Even though QR codes began to appear everywhere, their usefulness and marketing success rates were small. What marketers didn't realize was that QR codes must be utilitarian, but most were gimmicky. I wrote this Nugget about...
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AT: 03/31/2016 12:13:51 PM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Wednesday, March 09, 2016

Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey

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Customer Experience and Marketing Campaigns Based on the Customer End-To-End Journey daily-golden-nugget-1468-11
It's no surprise that the jewelry industry faces a tough road ahead. With JBT continuing to report increases in jewelry business discontinuances it's difficult to predict who will still be in business in the next 12 months, especi...
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AT: 03/09/2016 12:42:55 PM   0 COMMENTS
Monday, March 07, 2016

Facebook Messages: Your New Customer Service Channel

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Facebook Messages: Your New Customer Service Channel daily-golden-nugget-1466-20
Once upon a time, Facebook was the social network for college friends only. Then it was opened up to anyone to join. It was a free-for-all of friends keeping in touch without any special filtering getting in the way of seeing your friend's status updates.

When they let businesses join, there was a sudden surge of unwanted solicitations and plenty of users complaining that they were seeing too many business posts in their news feed. As is all things internet related, businesses viewed Facebook as t...
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AT: 03/07/2016 01:27:50 PM   0 COMMENTS
Monday, February 22, 2016

Top 10 Misfit Children Nuggets from 2015

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Top 10 Misfit Children Nuggets from 2015 daily-golden-nugget-1456-24
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.

Much to my chagrin, not every b...
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AT: 02/22/2016 07:36:26 AM   0 COMMENTS
Monday, January 25, 2016

Mobile Website Personalization using Responsive Content and RESS

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Mobile Website Personalization using Responsive Content and RESS daily-golden-nugget-1436-77
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.

Mobile Personalization


There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET


AT: 01/25/2016 08:20:12 AM   0 COMMENTS
Friday, January 15, 2016

Goodman's Jewelers #FridayFlopFix Review

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Goodmans Jewelers FridayFlopFix Review daily-golden-nugget-1430-87
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

The website I'm looking at today is Goodman's Jewelers at:
http://www.goodmansjewelers.com/...
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AT: 01/15/2016 01:21:44 PM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

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Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...
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AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Thursday, June 18, 2015

You Should Always Disclose Financial Compensation In Exchange For Online Endorsements #TBT

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You Should Always Disclose Financial Compensation In Exchange For Online Endorsements TBT  daily-golden-nugget-1279-2
The other day while having a rather long lunch date with my friend and industry colleague, Peggy Jo Donahue, we touched on the topic of disclosure for paid endorsements and how they should be handled online. It is an important topic that I realized I have not written about in too much detail other than to briefly mention it in VIEW FULL GOLD NUGGET


AT: 06/18/2015 09:51:37 AM   0 COMMENTS
Wednesday, June 10, 2015

JCK Talks 2015: The Retail Revolution

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JCK Talks 2015: The Retail Revolution daily-golden-nugget-1273-81Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from Terry Hawkins, bestselling author, well-established business woman, and President of the training company People In Progress Global. I had the fortune of attending her JCK Talk titled "The Retail Revolution" on Thursday, May 28, 2015.

Terry is certainly a dynamic speaker that keeps the audience entertained and engaged while also sharing valuable infor...
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AT: 06/10/2015 09:07:05 AM   0 COMMENTS
Tuesday, May 12, 2015

E-Commerce Isn't The Answer for A Declining Business: Learn Who Your Customer Is First

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E-Commerce Isnt The Answer for A Declining Business: Learn Who Your Customer Is First daily-golden-nugget-1252-91Last week, Rob Bates, News Director for JCK wrote an interesting article with theories of why the jewelry industry is in a funk.

You can read that article yourself, but in brief, the 6 theories posed were:
  1. People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like...
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AT: 05/12/2015 11:10:32 AM   0 COMMENTS
Wednesday, April 01, 2015

Image Quality As a Factor in Customer Satisfaction and Ranking

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Image Quality As a Factor in Customer Satisfaction and Ranking daily-golden-nugget-1223-39
Apparently Google is turning a few more heads with its recent search engine ranking algorithm changes again. I'm not talking about Mobilegeddon, which will happen on April 21, 2015, but their latest announcement about e-commerce product images.

Google has put a lot of effort into improving how it understands images and the types of images that people would like to se...
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AT: 04/01/2015 09:49:16 AM   0 COMMENTS
Friday, March 13, 2015

Vinhas Jewelers Mobile Website Review

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Vinhas Jewelers Mobile Website Review daily-golden-nugget-12010-96
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written several VIEW FULL GOLD NUGGET


AT: 03/13/2015 06:40:10 AM   0 COMMENTS
Thursday, February 12, 2015

Use Storytelling to Build Valuable Website Content

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Use Storytelling to Build Valuable Website Content daily-golden-nugget-1189-36
Throwback Thursday is the name of a weekly internet trend where participants repost photos from the past. This is especially popular on Instagram where users tag their photos with the #TBT hashtag.

Truthfully, you can "throwback" anything that happened in the past. It could be a social media post, a photo, a blog post, or yes, even a Daily Golden Nugget!

Honestly, this is my first participation in a TBT, but what the heck; let's do it with a slightly different spin...
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AT: 02/12/2015 01:38:48 PM   0 COMMENTS
Tuesday, February 03, 2015

Understanding And Establishing Your Own Content Curation Channel

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Understanding And Establishing Your Own Content Curation Channel daily-golden-nugget-1182-1
In yesterday's Daily Golden Nugget, I proposed a few scenarios on how you could create content needed to attract customers to, and convert customers on your website.

Content marketing is a large part of the modern day business strategy, but the creation process is so long and expensive, that many business owners are ready to give up after t...
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AT: 02/03/2015 12:59:25 PM   0 COMMENTS
Wednesday, August 20, 2014

Improve Your Website's Success With These 3 Methods

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Improve Your Websites Success With These 3 Methods 1664-daily-golden-nugget-1063
In yesterday's Daily Golden Nugget, I gave a list of four things that could improve the success of your website and how you use the internet.

Here's a quick refresher of those four:
1. Anticipate customer needs...
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AT: 08/20/2014 02:03:44 PM   0 COMMENTS
Monday, July 21, 2014

Walk a Mile in Your Customer's Shoes to Understand Their Intent

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Walk a Mile in Your Customers Shoes to Understand Their Intent 1990-daily-golden-nugget-1041
I've been sharing a lot of my secret tips recently and today I'd like to share another. This one's about understanding your customer's intent.

One of the biggest mistakes I've noticed many retail store owners, not just jewelers, make is that they set up their store, create advertisements, and design their website based on what they believe their customers will like, without truly trying to understand what their customer's intent is.

It's easy ...
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AT: 07/21/2014 03:40:53 PM   0 COMMENTS
Wednesday, March 09, 2011

Doorway Pages and Landing Pages

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What type of jewelry website would you prefer? One with a product catalog on the home page and no jewelry store details other than online selling? Or would you prefer a website that has detailed store information in addition to a full catalog of all the items you carry in the store?

It really doesn't matter which you choose, just as long as you take the time to learn what will attract buyers to your site. What attracts buyers? Words do.

The more words you put on your site the better the chances are that you will attract random organic traffic to your site. Yesterday we explained the value of adding a blog to your site. But what if you simply didn't want to do that?

One common strategy for optimizing large e-Commerce sites is to create dedicated landing pages for sections of the catalog. Another common name for these l...
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AT: 03/09/2011 10:05:07 AM   0 COMMENTS
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