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Thursday, December 31, 2015

ThrowbackThursday to 2015 Predictions

ThrowbackThursday to 2015 Predictions daily-golden-nugget-1419-42
Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...

Content Marketing Will Become More Important

My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016...

AT: 12/31/2015 10:47:43 AM   0 COMMENTS
Monday, December 14, 2015

Comparison of Organic New Users Between November 2014 and 2015

Comparison of Organic New Users Between November 2014 and 2015 daily-golden-nugget-1406-58
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.

I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<...

AT: 12/14/2015 02:53:24 PM   0 COMMENTS
Wednesday, April 29, 2015

Start the Transformation Into an IoT Smart Jeweler

Start the Transformation Into an IoT Smart Jeweler daily-golden-nugget-1243-39
The potential for online catalogs and e-commerce jewelry websites is slowly transforming how local jewelry stores do business. Although the jewelry industry has been shrinking, this transformation will undoubtedly change the face of the industry, and my belief is that it will be revitalized as more modern retail methods are introduced to meet the demands of the modern jewelry buy...

AT: 04/29/2015 11:09:48 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...

AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Friday, March 13, 2015

Vinhas Jewelers Mobile Website Review

Vinhas Jewelers Mobile Website Review daily-golden-nugget-12010-96
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written several VIEW FULL GOLD NUGGET

AT: 03/13/2015 06:40:10 AM   0 COMMENTS
Wednesday, October 15, 2014

Most Popular Smartphone Resolutions for September 2014

What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.

Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.

As a follow up to yesterdays report of VIEW FULL GOLD NUGGET

AT: 10/15/2014 09:22:38 AM   0 COMMENTS
Wednesday, July 27, 2011

Tablets in Your Jewelry Store

Happy Anniversary to the Daily Golden Nugget! Any of you jewelers out there want to send us an anniversary gift?

Our first Nugget covered a very advanced topic that most of you hadn't heard of at the time: QR Codes

Today we're going to step into another new realm with an idea that you probably haven't thought of before: Tablets in your store.

The iPad revolutionized mobile technology in early 2010 and since then hundreds of companies have come out with their own tablets, many using the Google Android OS.

During our August 2010 Live Event 2 web broadcast we demonstrated how you could use an iPad as a sales tool in your store. At the time, we suggested using it for showcase displays, to display messages at your repair take-in counter, and the advanced idea to use it for your Lady's Night events where you could ...

AT: 07/27/2011 11:38:56 AM   0 COMMENTS
Tuesday, April 12, 2011

Match Your Mobile and Full Sites

Continuing the conversation from yesterday's Daily Golden Nugget, let's present another simple idea you should consider while building your mobile website.

You're going to have to make a choice between allowing your mobile visitors to see your PC website initially, or automatically redirecting them to the mobile version of your website.

Our opinion is to allow the users to visit whatever website they typed into their browser, and not automatically redirect. So, if they type in you should show them your mobile website, but if they type in then you should show them your normal website.

When visiting the normal website, you need to give them an easy-to-locate link that allows them to jump to the mobile...

AT: 04/12/2011 02:00:19 PM   0 COMMENTS
Monday, April 11, 2011

Ride the Mobile Fad Wave Today

As mobile websites become increasingly popular, website owners are given more dynamic features that will work on a mobile device.

Early adopters of mobile websites were limited to simple 1 or 2 page sites with directions to the store or simply an address and telephone number. Web programmers are now learning how to provide mobile websites that are as interactive as their PC counterparts.

For the jewelry store, this means you can have your entire product catalog available on the mobile website. This also means you can have customer accounts and even mobile purchases. Setting up secure certificates for a mobile shopping cart is no different than the process for your PC website.

We've heard many jewelers say "I just don't want my product catalog online because I don't want anyone to price shop." Our answer to that is...

AT: 04/11/2011 02:00:08 PM   0 COMMENTS
Friday, January 07, 2011

Mobile Flash Repulser

Set up a mobile website easily with Get your own multi page mobile website with 6 different easy to understand and use QR Codes with forehead slapping ROI tracking. Your signup, the mobile website and 1st QR code are free.
As you formulate your mobile website game plan, you will have to think through various features unique to the mobile website experience.

One of these features is exactly how a website will work during that initial split second when a cell phone makes the first connection to your site.

During that first split second of communication, every computer and every w...

AT: 01/07/2011 11:23:17 AM   0 COMMENTS
Thursday, January 06, 2011

Testing Your Mobile Website for Dumb Phones

The past few months have seen a huge surge in recent blog posts and news articles about the mobile website. Perhaps 2011 will be the year mobile websites really come of age and awareness.

There's actually a domain name extension specifically for mobile websites too; it's .mobi.

As of today there are very few mobile websites that completely mimic their PC siblings. In fact, most of the time, a mobile website is rather simple and only has basic contact information or product and service information on it.

The last time we checked, there were reports of 54 million smartphones in the USA, but there were also reports of at least an equal or greater number of non-smart phones. Keep in mind that even a "dumb" phone is still able to surf the internet.

As your website company plans out the design of your new mobile w...

AT: 01/06/2011 11:13:57 AM   0 COMMENTS
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