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Thursday, December 31, 2015

ThrowbackThursday to 2015 Predictions

ThrowbackThursday to 2015 Predictions daily-golden-nugget-1419-42
Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...

Content Marketing Will Become More Important

My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016...

AT: 12/31/2015 10:47:43 AM   0 COMMENTS
Tuesday, October 20, 2015

Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up

Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up daily-golden-nugget-1367-37
As I write this, I'm indulging in a very large pumpkin muffin. It will quite possibly be my lunch for today even though I know it's just a quick fix of food and not the type that could sustain me for more than a few hours.

Our lives are filled with quick fixes of one type or another. Many advertising tactics feed into the need to satisfy the human nature for a quick fix. In the website and e-commerce realm, we of...

AT: 10/20/2015 12:35:50 PM   0 COMMENTS
Monday, December 29, 2014

2015 Predictions

2015 Predictions daily-golden-nugget-1156-31
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.

1. Content Marketing Will Become More Important for Jewelers

In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.

Instead of focusing on a s...

AT: 12/29/2014 09:20:45 AM   0 COMMENTS
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