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Friday, February 03, 2017

McGuire's Jewelers Website Review

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McGuires Jewelers Website Review daily-golden-nugget-1542-1
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:

McGuires Jewelers Website Review 1542-jewelry-stores-tucson-az-19

The goal of these weekly reviews is to poi...
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AT: 02/03/2017 12:17:51 PM   0 COMMENTS
Friday, November 27, 2015

Kuhn's Jewelers Website Flop Fix

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Kuhns Jewelers Website Flop Fix daily-golden-nugget-1395-3
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.

The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f...
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AT: 11/27/2015 12:20:42 PM   0 COMMENTS
Tuesday, November 10, 2015

PCI DSS Compliance: Protect Your Merchant Account

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PCI DSS Compliance: Protect Your Merchant Account daily-golden-nugget-1382-87
A lot of small details need to be reviewed before launching an e-commerce website, one of which is the need to be PCI DSS compliant.

Eventually, you'll need to tell your merchant company or your bank that you are opening an e-commerce website, and when you do, they'll want to know about your PCI DSS compliance.

PCI DSS Basics


PCI DSS is the acronym for Payment Card Indu...
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AT: 11/10/2015 01:54:08 PM   0 COMMENTS
Tuesday, June 23, 2015

Secure Certificates and SSL: Growing Importance of HTTPS Secure Websites

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Secure Certificates and SSL: Growing Importance of HTTPS Secure Websites daily-golden-nugget-1282-17
It's been about a year since Google announced that having a secure website would be a ranking signal. A secure website is one that uses "https://" as the URL instead of "http://."

I hate it that most web browsers hide the "http" part of a URL in the address bar, but I recognize that it helps make the internet more understandabl...
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AT: 06/23/2015 12:18:32 PM   0 COMMENTS
Tuesday, April 21, 2015

Log File Referrals and What to Watch Out For When Reading Them

Log File Referrals and What to Watch Out For When Reading Them daily-golden-nugget-1237-47In yesterday's Nugget, I explained web server log files and how they could be used to read the IP address information for your website visitors.

In today's Daily Golden Nugget, I'm continuing the log file conversation with a more detailed look at referrals.

Here's the same example I showed you yesterday:
66.240.78.1...
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AT: 04/21/2015 09:07:06 AM   0 COMMENTS
Monday, February 23, 2015

Identifying and Dealing With A Hacked Website

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Identifying and Dealing With A Hacked Website daily-golden-nugget-1196-18
During my Throwback Thursday Nugget last week, I dug up the old story of bad neighborhoods and how they could negatively impact your website.

The negative impacts I mentioned included slower website response time, potential for server downtime, and lower Google ranking if too many of your website neighbors involve porn, gambling, or E.D. drug websites.

However, the negative impact I personally worry...
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AT: 02/23/2015 07:58:56 AM   0 COMMENTS
Wednesday, January 21, 2015

How Jewelers Should Mitigate Security Risks from Google Business View

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How Jewelers Should Mitigate Security Risks from Google Business View daily-golden-nugget-1173-65
A few years ago, Google undertook an extremely ambitious project to extend its Street Mapping technology inside buildings. Specifically, they created a way that Google Maps Street View could reach inside individual retail stores to create virtual walk throughs of those businesses. These virtual tours are called Google Business View, and the businesses taking advantage of this technology are reporting more engaged customers and higher sales.

The Business View virtua...
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AT: 01/21/2015 12:29:52 PM   0 COMMENTS
Monday, January 05, 2015

Regin: A Real Threat For Anyone Outsourcing

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Regin: A Real Threat For Anyone Outsourcing daily-golden-nugget-1161-87
Many Hollywood action spy movies portray government agencies with amazing computers that can access unlimited computer systems, security cameras, computer networks, and more beyond our imaginations.

You usually have to suspend belief with movies like Mission Impossible and Eagle Eye because government agencies can't activate a cell phone's camera or activate the cell phones of everyone standing around you, right?

Well, maybe they can, or someone can, and they might have been doing it since 2008.

Pay att...
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AT: 01/05/2015 08:00:11 AM   0 COMMENTS
Monday, December 29, 2014

2015 Predictions

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2015 Predictions daily-golden-nugget-1156-31
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.

1. Content Marketing Will Become More Important for Jewelers

In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.

Instead of focusing on a s...
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AT: 12/29/2014 09:20:45 AM   0 COMMENTS
Thursday, March 06, 2014

Facebook Security Settings for Retail Jewelers

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Facebook Security Settings for Retail Jewelers 899-daily-golden-nugget-944Jewelers should be worried about their personal security and how much information they share on social media. There's always that possibility that someone is watching you and planning something really bad.

It seems like everyone has a Facebook account now, and Facebook does not allow you to hide your personal profile anymore either. You can unfriend people and lock all your posts, but there's no way to hide yourself from the public Facebook search.

There are typical security measures...
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AT: 03/06/2014 09:42:20 PM   2 COMMENTS
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