Earlier this year, I explained why Instagram should be your primary marketing channel and how to use photography and hashtags to build a following. If you're struggling with Facebook marketing for your business, then you should really go back and look at that previous post of mine.
Although I explained Instagram photography, I did intentionally exclude details about Instagram Storie... VIEW FULL GOLD NUGGET
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin... VIEW FULL GOLD NUGGET
MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ... VIEW FULL GOLD NUGGET
This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.
Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.
One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."
Over the last 6 months I've been writing a lot about the importance of associating all of your marketing channels together. Your website is the cornerstone of your marketing because that's where you can fully control the user experience, but social networks, offline ads, and online ads should now tie together to create a road of intriguing discovery for your customers.
While I've been following the ins and outs of exactly how to build that path of discovery, and explained it to you, I've not been following that path myself. Since July 27, 2010 I'v... VIEW FULL GOLD NUGGET
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.
Are They Important Enough?
Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like... VIEW FULL GOLD NUGGET
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.
Popular Screen Resolutions
1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol... VIEW FULL GOLD NUGGET
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating... VIEW FULL GOLD NUGGET
This is the continuation of my annual Daily Golden Nugget "Holiday Run-Up" series loaded up with step-by-step explanations of how to make the most of your holiday season advertising. The focus of this Run-Up is how to make the most of your product advertising to attract customers through multiple media methods. This is the 13th installment of the Run-Up, and this series still has a few more days before I finish all the topics that should make a positive impact on ... VIEW FULL GOLD NUGGET
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.
That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ... VIEW FULL GOLD NUGGET
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.
1. Content Marketing Will Become More Important for Jewelers
In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.
Managing the online identity for your business is time consuming. Although you might have found the best agency to build your website and help your marketing online, the relationship you have with them probably won't last forever.
Eventually, you will have to divorce your marketing agency.
This is the conclusion of the Daily Golden Nugget I began yesterday detailing how your agency should be setting up your business accounts and what you need to do to guarantee you always have login acce... VIEW FULL GOLD NUGGET
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa... VIEW FULL GOLD NUGGET
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.
Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,... VIEW FULL GOLD NUGGET
The internet would be a boring place without all the animated cat graphics we see on social media.
Just a few years ago, animated GIFs were thought of as child's play. Facebook didn't support them and many people remember how bad MySpace and older websites looked with the overabundance of blinking, glittery animated GIFs.
For those of you who weren't online in the 90's, let me tell you that animated images were so popular that every website was flickering, moving, waving, or sparkl... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry