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Friday, September 08, 2017

Using Instagram and Snapchat Stories For Marketing

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Using Instagram and Snapchat Stories For Marketing daily-golden-nugget-1573-91
Earlier this year, I explained why Instagram should be your primary marketing channel and how to use photography and hashtags to build a following. If you're struggling with Facebook marketing for your business, then you should really go back and look at that previous post of mine.

Although I explained Instagram photography, I did intentionally exclude details about Instagram Storie...
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AT: 09/08/2017 09:33:27 AM   0 COMMENTS
Thursday, February 12, 2015

Use Storytelling to Build Valuable Website Content

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Use Storytelling to Build Valuable Website Content daily-golden-nugget-1189-36
Throwback Thursday is the name of a weekly internet trend where participants repost photos from the past. This is especially popular on Instagram where users tag their photos with the #TBT hashtag.

Truthfully, you can "throwback" anything that happened in the past. It could be a social media post, a photo, a blog post, or yes, even a Daily Golden Nugget!

Honestly, this is my first participation in a TBT, but what the heck; let's do it with a slightly different spin...
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AT: 02/12/2015 01:38:48 PM   0 COMMENTS
Wednesday, December 24, 2014

'Twas The Jeweler's Night Before Christmas...

by Matthew Perosi and George Blair IV
'Twas the night before Christmas, and time to close doors
after a long four weeks, the time still soars.
Did you break record sales with engagement rings sold?
Hope she says yes tomorrow; the future's untold!

While it's usually children dreaming the morning's delight;
the guys that you helped are filled with horrible fright.
You're the town's best jeweler; the men come to you;
your jewelry's the best at getting an "I do."

The times, they have changed, and there's much online chatter,
you've to to keep up, or else you won't matter.
You made mistakes then, when your website used Flash,
but you took steps; improvement when sales came to a crash.

Your jewelry designs always win Best in Show,
but your website's sad ranking had fallen too slow.
With new learning, you hoped an answer'd appear...
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AT: 12/24/2014 08:30:38 AM   0 COMMENTS
Tuesday, February 14, 2012

Inspired By True Love: Jewelry Gifts

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It's Valentine's Day.

Here's a cool trick that you should do tonight that will help you prepare for a more successful Valentine's Day for NEXT YEAR.

Doing a quick search on Google right now for the phrase "valentine day gift ideas" or "valentine day gifts" will return millions of results, most of which are for chocolate and flowers. You won't find much in the way of jewelry mentioned on page 1 or 2 of the SERP.

It's interesting that, according to Google's published research (link below), they say that jewelry gifts will be about $3.5 billion this year. That far out paces the 1.7 billion in flowers and the $1.5 billion in candy. They also state that online searches for jewelry between December 25, 2011 and January 8, 2012 were up 42% over last year. Google's research also showed that people were starting their onli...
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AT: 02/14/2012 11:27:30 PM   0 COMMENTS
Friday, November 12, 2010

Your Final Holiday Story-Time

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This is the last in our series of Daily Gold Nuggets explaining how storytelling through your emails, blog or Facebook posts will build better long term (buying) relationships with your customers than direct advertising.

This story should be sent out after Christmas, but before you take your usual winter vacation break.

You should be writing from home with friends and family around you. Share a special event or perhaps something funny that happened over the holiday. If your readers have followed the first 5 stories, they are already predisposed to following through to the end.

As mentioned previously, if your holiday was uneventful then recount a story from a previous year. Your story could also include your plans for New Years Eve festivities. Wish them the best conclusions of their holidays and a happy New Year....
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AT: 11/12/2010 09:06:56 AM   0 COMMENTS
Thursday, November 11, 2010

Using a Missed Mafia-Offer to Increase Long Term Readership

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This week's Daily Gold Nuggets explain that storytelling through your emails, blog or Facebook posts will build better long term (buying) relationships with your customers than direct advertising. This technique is usually only employable during this time of the year when your customers are more open-hearted to hear stories and share their own experiences.

The next story you share should be sent 7 to 10 days before Christmas. In it, share details about your customer holiday party or your office party. Of course, if you are not having one of those parties this year then you should simply reminisce moments from previous years.

If you held an in-store event, then share the photos and tell your readers how much your party-goers enjoyed themselves. Was there a gift exchange or a contest? Include those details, and use real n...
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AT: 11/11/2010 12:47:35 PM   0 COMMENTS
Tuesday, November 09, 2010

Building Your Social Media Personality

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We're continuing on the subject of building a social media persona to interact with your customers on a personal level. Your Facebook Business Page is where you build business relationships, introduce offers and engage customers. The one flaw with a business page is you have to continually interact with your fans to keep them interested in your business.

We know it's difficult to find the perfect balance between interaction and offers in all social media. We also know that many of you have personal accounts that you use for business. The strategy we started explaining yesterday will help build a level of trust with your customers. This type of trust will endure even if your customer doesn't hear from you for a while.

Let's continue explaining how to build that trust during the holiday season.

Since it's still ear...
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AT: 11/09/2010 12:13:23 PM   0 COMMENTS
Monday, November 08, 2010

Holiday Season Story Time

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The Holiday Season 2010 seems to have already started - last week in fact. TV commercials are already talking about pre-Black Friday sales, and "don't wait until Black Friday" specials.

You are about to enter your busiest 7 weeks of the year, and today is the Monday when you should start seeing a surge of traffic on your website. Every Monday from now through January should show a surge of traffic.

Other than holiday selling, something else happens during this time of year. People are much more open to personal bonding. It's part of the gift-giving season; it's why greeting cards are sent simply to say hello and it's why people want to get together in person. People are all inspired to open their hearts during this time of year.

We don't want to sounds like a Scrooge, but this is also when you can forge unbreakab...
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AT: 11/08/2010 11:21:27 AM   0 COMMENTS
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