The Holiday Season 2010 seems to have already started - last week in fact. TV commercials are already talking about pre-Black Friday sales, and "don't wait until Black Friday" specials.
You are about to enter your busiest 7 weeks of the year, and today is the Monday when you should start seeing a surge of traffic on your website. Every Monday from now through January should show a surge of traffic.
Other than holiday selling, something else happens during this time of year. People are much more open to personal bonding. It's part of the gift-giving season; it's why greeting cards are sent simply to say hello and it's why people want to get together in person. People are all inspired to open their hearts during this time of year.
We don't want to sounds like a Scrooge, but this is also when you can forge unbreakable bonds with your customers if you take the right approach.
Here's one approach you can take with your Facebook and Blog posts. This will require you to put yourself in the spotlight amongst your customers. But at the same time, they will learn who you are as a person, and come to trust you more on a personal level.
Write the story of your first holiday in business. If not your first, then one of the holidays long past that you fondly remember. Maybe you can share the story of how you helped someone pick out the perfect gift, or ring. It should be a story your customers can empathize with, maybe even designed to spark memories of their happy holidays.
Dig up some old photos of yourself from the holiday season and include them in your story.
This story doesn't have to be long, maybe 250 - 300 words. Once you have the story written, post it to your blog or your website, and share it on Facebook and Twitter. Individually post the associated photos to each of your photo sharing sites with a description that includes the URL of your blog.
Why are we doing this? This is how you create a social media persona. Social media is not a new type of marketing; it's the same old "networking" but within a new medium. Over the next several days, we'll give you ideas how you can continue telling stories to your social audience which will build the framework for steadily growing sales throughout the coming year.
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
