Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Product Descriptions for SEO"
Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

by
Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...
VIEW FULL GOLD NUGGET


AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

by
Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
VIEW FULL GOLD NUGGET


AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

by
How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

VIEW FULL GOLD NUGGET


AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, July 01, 2016

J Mason Custom Jeweler #FridayFlopFix Website Review

by
J Mason Custom Jeweler FridayFlopFix Website Review daily-golden-nugget-1511-47
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.

This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:

J Mason Custom Jeweler FridayFlopFix Website ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/01/2016 10:56:28 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

by
Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
VIEW FULL GOLD NUGGET


AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Tuesday, December 15, 2015

4 Common SEO Problems Found in Product Catalogs

by
4 Common SEO Problems Found in Product Catalogs daily-golden-nugget-1407-22
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.

Many of the good content management systems and ...
VIEW FULL GOLD NUGGET


AT: 12/15/2015 12:49:47 PM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

by
Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

VIEW FULL GOLD NUGGET


AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

by
Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:

VIEW FULL GOLD NUGGET


AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Thursday, May 21, 2015

#TBT Get Help Writing Those Jewelry Product Descriptions

by
TBT Get Help Writing Those Jewelry Product Descriptions daily-golden-nugget-1259-69
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.

I recently wrote how to avoid the thin content trap in jewelry catalogs, a...
VIEW FULL GOLD NUGGET


AT: 05/21/2015 11:25:35 AM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

by
The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
VIEW FULL GOLD NUGGET


AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Tuesday, February 17, 2015

Modern Customers Want to See Product Photos and Product Information on Your Website

by
Modern Customers Want to See Product Photos and Product Information on Your Website daily-golden-nugget-1192-17
The internet has become a very visual place, especially on social media. While blog content may thrive with well written information, as of today, on Facebook and Google+ you won't get noticed without some type of visual. This is especially a complete change for Facebook because in 2013, they lowered the visibility of status updates with images because they were combating meme over usage.

Product photography posts...
VIEW FULL GOLD NUGGET


AT: 02/17/2015 08:30:19 AM   0 COMMENTS
Thursday, September 18, 2014

Massive Product Databases and Online Marketing of Products

by
Massive Product Databases and Online Marketing of Products daily-golden-nugget-1084-11
Let's talk products.

Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.

During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co...
VIEW FULL GOLD NUGGET


AT: 09/18/2014 09:46:26 AM   0 COMMENTS
Friday, August 08, 2014

Four Jewelry Store Online Catalog Reviews

by
Four Jewelry Store Online Catalog Reviews 2194-daily-golden-nugget-1055
I decided to give myself a little challenge today with this edition of the Daily Golden Nugget, Friday Website Review. I'm back in Bordeaux, France today, and in honor of that I decided to search for any town or location within the United States that was named after Bordeaux, France. I only found one, and apparently it's a small settlement in the US Virgin Islands, so I decided to check it out.

Sadly, it really is just a settlement without a large town, and certainly no jewelers. Accordin...
VIEW FULL GOLD NUGGET


AT: 08/08/2014 02:17:52 PM   0 COMMENTS
Find out how we can help you make your own website better. Click here. Do you find these
Daily Golden Nuggets helpful?


Wish you had the time to evaluate how to apply all this stuff to your own website?

CLICK HERE to find out how to get a website evaluation directly from the team that writes these Nuggets.

We'll sort through all the fine details and explain how they apply to your own site.

CLICK HERE or call 888-872-0274.
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry