Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Ideas for Online Jewelry Sales Copy That Work

by
Since you've been working in retail jewelry industry for a while, you probably recognize the common reasons people buy jewelry and what to say to someone to make sure they buy from you.

What is your specialty? Are you able to describe the gold lockets as well as someone else in your store? Or is there someone better that can inspire that need-to-have-it-right-now feeling in your customer looking for lockets?

The point is that you should call upon the best employee at selling lockets in your store to help write the sales copy for that same set of lockets on your website.

Once your sales copy is written, you will have to test its effectiveness online. Use Google Analytics to test common things like your headlines or call to action and to determine how your visitors are interacting with your sales copy.

Once you found copy that sells, sprinkle some additional jewelry keywords in where they make sense to help with your search engine ranking.

The process explained above will not help generate traffic to your website quickly, but it will help convert simple visitors into customers. Over time, you will attract new visitors through search as you sprinkle jewelry keywords into your copy.
AT: 08/04/2010 09:06:20 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on Ideas for Online Jewelry Sales Copy That Work

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
7 3 8 3 6 4 1 7
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry