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Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

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Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...
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AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS
Friday, January 27, 2017

Mike's Custom Jewelry #FridayFlopFix Website Review

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Mikes Custom Jewelry FridayFlopFix Website Review daily-golden-nugget-1541-10
This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.

Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.

This week, I started my search with the phr...
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AT: 01/27/2017 02:06:12 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Tuesday, April 19, 2016

Understanding DPI and PPI Resolutions Used in Print and Web Images

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Understanding DPI and PPI Resolutions Used in Print and Web Images daily-golden-nugget-1497-91
Although I frequently write about the importance of VIEW FULL GOLD NUGGET


AT: 04/19/2016 07:35:01 AM   0 COMMENTS
Monday, March 14, 2016

4 Ways To Prep Your Website For Eventual Ecommerce

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4 Ways To Prep Your Website For Eventual Ecommerce daily-golden-nugget-1471-33It seems like only yesterday when it was thought that email addresses would become more important than telephone numbers, and now a website address is more important than both a telephone number and a physical address. A website is the most important representation of your business, yet most jewelers don't treat it that way, and many still view it as an online brochure that needs to be made once, and then forgotten about.

The local retail jeweler is losing a lot of business to the internet. The younger gen...
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AT: 03/14/2016 01:21:56 PM   0 COMMENTS
Thursday, March 10, 2016

Good Photography Can Boost Your Overall Appearance Online and In-Store #TBT

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Good Photography Can Boost Your Overall Appearance Online and In-Store TBT daily-golden-nugget-1469-37
In preparation for this weekend's MJSA and JA Expo at the Jacob Javits center in NYC, I'm jumping way, way back to my fifth Daily Golden Nugget from July 30, 2010 about photography. I've written about photography many times since then, written product reviews about the VIEW FULL GOLD NUGGET


AT: 03/10/2016 12:52:27 PM   0 COMMENTS
Wednesday, November 18, 2015

Let Your Website Evolve Into What It Should Be

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Let Your Website Evolve Into What It Should Be daily-golden-nugget-1388-91
Every business experiences some type of growing pains; these usually have something to do with lack of time, hiring the right employees, and supply and demand of products, but there's also a website growing pain that's very real.

Eventually you will grow beyond the needs of your current website. The next time you rebuild your website it should take a lot more thought and plann...
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AT: 11/18/2015 12:53:18 PM   0 COMMENTS
Monday, November 02, 2015

Jewelry E-Commerce Sites Can't Succeed Without Crystal Clear Photography

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Jewelry E-Commerce Sites Cant Succeed Without Crystal Clear Photography daily-golden-nugget-1376-99
A few weeks ago, I was privileged to present a photography workshop at MJSA ConFab. Even though I don't necessarily like to be known as "The Jewelry Photography Guy," I seem to be gaining that reputation. After all, this was the 4th time I've enjoyed teaching jewelry photography techniques at an MJSA event.

I'm always being asked the same few questions about photography, which usually includes questions about macro lenses, lighting, and ...
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AT: 11/02/2015 06:57:27 AM   0 COMMENTS
Friday, October 30, 2015

Jewelry & Timepiece Mechanix Website Review

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Jewelry & Timepiece Mechanix Website Review daily-golden-nugget-1375-48
Welcome to the Friday Website Review. In honor of Halloween, I went searching for a spooky or horror related city name in which to find a candidate jeweler to review. Sadly, populated places like Devil's Peek, Hells Corner, and Pumpkinville are nothing more than tourist traps in the middle of nowhere with nothing more than a general store.

I then tried a search for Haddonfield, Illinois, the city portrayed in the Halloween movie series. But as it turns out Haddonfield, Illinois is a fictiti...
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AT: 10/30/2015 09:41:25 AM   0 COMMENTS
Tuesday, October 06, 2015

Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up

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Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up daily-golden-nugget-1357-79
This is Part 8 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today ...
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AT: 10/06/2015 11:44:42 AM   0 COMMENTS
Monday, September 28, 2015

Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up

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Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up daily-golden-nugget-1351-82
This is Part 3 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Photography: When More is Not Just More


A professional photographer has a kee...
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AT: 09/28/2015 06:54:49 AM   0 COMMENTS
Friday, September 25, 2015

Carlson's Jewelry Smithing Website Review

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Carlsons Jewelry Smithing Website Review daily-golden-nugget-1350-68
This is the Friday website review edition of the Daily Golden Nugget. I'm starting my Google search this week with the phrase "jamestown ny jewelers" to find the review candidate for today. That search yielded these results:

Carlsons Jewelry Smithing Website Review 1350-jamestown-ny-jewelers-serp-37VIEW FULL GOLD NUGGET


AT: 09/25/2015 12:04:02 PM   0 COMMENTS
Friday, September 11, 2015

Thomas Michaels Designers Website Review

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Thomas Michaels Designers Website Review daily-golden-nugget-1340-40
This is the Friday website review edition of the Daily Golden Nugget. The goal of these weekly reviews is to evaluate a random retail jeweler's website against website design methods, SEO strategies, usability, and technology trends. I use Google Chrome in incognito mode to find every review candidate with a basic local search phrase. I also try to capture my first impressions in these reviews and write them during my initial pass through the website.

The local search phrase I'm using this week is...
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AT: 09/11/2015 06:30:40 AM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

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Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Friday, August 14, 2015

Jensen Jewelers Website Review

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Jensen Jewelers Website Review daily-golden-nugget-1320-97
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.

I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.

No matter what, there's always something to learn from.

To kick off the review, I'm searching for "engagement rings ho...
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AT: 08/14/2015 11:42:14 AM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
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AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Thursday, July 09, 2015

Tuning Your Website For Fast Mobile User Experiences #TBT

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Tuning Your Website For Fast Mobile User Experiences TBT daily-golden-nugget-1294-31
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.

The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee...
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AT: 07/09/2015 07:43:36 AM   0 COMMENTS
Wednesday, June 03, 2015

Don't Ruin Your Ads; PhotoShop Disasters are Avoidable

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Dont Ruin Your Ads; PhotoShop Disasters are Avoidable daily-golden-nugget-1268-97
I angst a lot over the poor photo quality I often see used on jewelry websites and in print ads. Someone will never know the detail of intricate fine jewelry unless they are holding it in their hand or looking at a perfect quality photo.

I have a simple idea of a perfect quality photo: just be in focus and properly lit.

I like to use photos with interesting backgrounds to attract attention and then high definition photos with pure white backgrounds on the product det...
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AT: 06/03/2015 06:53:42 AM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Tuesday, May 12, 2015

E-Commerce Isn't The Answer for A Declining Business: Learn Who Your Customer Is First

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E-Commerce Isnt The Answer for A Declining Business: Learn Who Your Customer Is First daily-golden-nugget-1252-91Last week, Rob Bates, News Director for JCK wrote an interesting article with theories of why the jewelry industry is in a funk.

You can read that article yourself, but in brief, the 6 theories posed were:
  1. People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like...
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AT: 05/12/2015 11:10:32 AM   0 COMMENTS
Friday, May 08, 2015

Goldirocks Jewelers Website Review

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Goldirocks Jewelers Website Review daily-golden-nugget-1250-36
Way back on May 3, 2013, I reviewed the website for Alletti Jewelry. In that review, I explained that they were using the GoDaddy WebsiteBuilder and showed why it was a pretty bad content management system (CMS).

Recently. I came across a different retail jeweler's website using the new version of GoDaddy's Online Store CMS. The store is Goldirocks Jewelers and their website is VIEW FULL GOLD NUGGET


AT: 05/08/2015 06:14:51 AM   0 COMMENTS
Friday, February 20, 2015

Coffin and Trout Fine Jewellers Website Review

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Coffin and Trout Fine Jewellers Website Review daily-golden-nugget-1195-14
This is the Friday website review edition of the Daily Golden Nugget. The goal of today's review is to take a critical look at a random retail jeweler's website in hopes of finding something we can all learn from.

At the start of each review, I launch a new Google Chrome incognito window. This allows me to search for a jewelry store without any influence from my previous search history or personalized results.

Searching Google for "jewelers Chandler AZ" returns these results:
...
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AT: 02/20/2015 08:44:00 AM   0 COMMENTS
Wednesday, February 18, 2015

Product Photography Example and Analysis

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Product Photography Example and Analysis daily-golden-nugget-1193-61
In this Daily Golden Nugget, I'm going to analyze the photography of a popular e-commerce jewelry site. In this exercise, I hope to reveal some aspects of photography that you can apply to the photography on your own jewelry website.

For this exercise, I'm going to search Google for the Verragio style INS-7074R. This is a very popular engagement ring style and it's easy to find many different website selling it. What I hope to find is a website that took its own photos instead of using the photos ...
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AT: 02/18/2015 12:06:39 PM   0 COMMENTS
Tuesday, February 17, 2015

Modern Customers Want to See Product Photos and Product Information on Your Website

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Modern Customers Want to See Product Photos and Product Information on Your Website daily-golden-nugget-1192-17
The internet has become a very visual place, especially on social media. While blog content may thrive with well written information, as of today, on Facebook and Google+ you won't get noticed without some type of visual. This is especially a complete change for Facebook because in 2013, they lowered the visibility of status updates with images because they were combating meme over usage.

Product photography posts...
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AT: 02/17/2015 08:30:19 AM   0 COMMENTS
Friday, February 06, 2015

Ornamentum Jewelry Gallery Website Review

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Ornamentum Jewelry Gallery Website Review daily-golden-nugget-1185-73
Welcome to the Friday retail jewelry website review. In this week's review, I'll be searching for a random website candidate to critique in the hopes that we can all learn something useful to implement on our own websites.

To start this week's review I started searching for jewelers in Hudson, NY. Specifically, I used the Google search query "jewelers in Hudson ny."

Here's a screen shot of what the Google SERP looked like:
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AT: 02/06/2015 12:07:57 PM   0 COMMENTS
Friday, January 09, 2015

Marry Me Jewelry Website Review

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Marry Me Jewelry Website Review daily-golden-nugget-1165-16
Welcome to the Friday website review edition of the Daily Golden Nugget. The purpose of this review is to examine a live retail jewelry website in search for the good and bad traits. There's always something interesting to learn from in every week's review.

For this week, I started with a search using the Google Chrome browser in incognito mode. I stay incognito while searching for a review candidate so my own browser history will not influence the search results I see. Through your search history, Google has a way of knowing which websi...
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AT: 01/09/2015 01:05:40 PM   0 COMMENTS
Monday, December 08, 2014

Jewelry Photography Pointers for Great Results

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Jewelry Photography Pointers for Great Results daily-golden-nugget-1141-80
Your e-commerce website will thrive or starve based on your jewelry product photography. This is a tough topic that I've spoken about at the Las Vegas JCK show, at MJSA Expos, and have even given presentations to students at the Fashion Institute of Technology in NYC.

Even though I'd like to teach the entire industry about the best methods to take jewelry photography it seems like there's still a huge ...
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AT: 12/08/2014 10:43:54 AM   0 COMMENTS
Friday, November 28, 2014

Mathew Jewelers Website Review

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Mathew Jewelers Website Review daily-golden-nugget-1135-25
In honor of Thanksgiving, I decided to look for some town names related to the American holiday. Turkey and cranberries are among the many traditional dishes served at an American Thanksgiving meal. Although I found that there's a Turkey, Texas, it seems like Cranberry, Pennsylvania might have a better chance of locating a review candidate for today's Daily Golden Nugget, Friday Review.

Off to Cranberry I go, with a search for "jewelry stores in cranberry, pa." But the results you see here were not as satisfying as I expected:

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AT: 11/28/2014 10:34:26 AM   0 COMMENTS
Monday, November 10, 2014

Choose a Website Design Because You Should

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Choose a Website Design Because You Should daily-golden-nugget-1121-69
Just because you can... doesn't mean you should.

I recently gave a seminar about website design and SEO to a local group of entrepreneurs in New Jersey. Although the presentation was mostly about what to watch out for when hiring a search engine optimization agency, there were a lot of questions about good website content versus bad website content.

One of the attendees started explaining her recent difficult experience with website design and a WordPress template. She's an established copy writer and content c...
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AT: 11/10/2014 07:58:14 AM   0 COMMENTS
Friday, October 03, 2014

Champaign Jewelers Website Review

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Champaign Jewelers Website Review daily-golden-nugget-1095-10
One of the common errors in the English language is the confusion between the words Champagne and Champaign.

Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include...
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AT: 10/03/2014 06:20:27 AM   0 COMMENTS
Wednesday, September 10, 2014

Share the Content Creation Burden and Then Share Socially

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Share the Content Creation Burden and Then Share Socially daily-golden-nugget-1078-56
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.

One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content...
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AT: 09/10/2014 07:44:50 AM   0 COMMENTS
Friday, August 08, 2014

Four Jewelry Store Online Catalog Reviews

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Four Jewelry Store Online Catalog Reviews 2194-daily-golden-nugget-1055
I decided to give myself a little challenge today with this edition of the Daily Golden Nugget, Friday Website Review. I'm back in Bordeaux, France today, and in honor of that I decided to search for any town or location within the United States that was named after Bordeaux, France. I only found one, and apparently it's a small settlement in the US Virgin Islands, so I decided to check it out.

Sadly, it really is just a settlement without a large town, and certainly no jewelers. Accordin...
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AT: 08/08/2014 02:17:52 PM   0 COMMENTS
Tuesday, June 28, 2011

Front Line SEO: Jewelry Product Catalogs

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Today we'd like to review some SEO basics about the product catalog of your jewelry website.

Because of our own recent experience and some announcements from Google over the past 12 months, it's time to review our previously published work.

On August 17-18, 2010, we held a live broadcast detailing many ideas for the design and structure of a jewelry product catalog. Some of those ideas will be updated in this brief Daily Gold Nugget.

1. High Word Count
You need to have at least 300 words of text for each product item. Preferably we'd like to see you with 400 words. This is up from 250 words that we said last year. The total word count should include as many details about the item as you can think of. Details should include the construction of the item (prong count, width, diamond count, ctw) listed within the ...
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AT: 06/28/2011 11:32:02 AM   0 COMMENTS
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