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Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...

AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:


AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Wednesday, December 09, 2015

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store daily-golden-nugget-1403-83
Since 2010, the predicted website and internet usage trends right before the holiday season have suggested that more people will use their smartphones to pre-shop retail stores and to look up product information while in a store. What better way to save time during the busy holiday shopping season than to look for online product information and find stores that carry the items?

While out shopping with my mother o...

AT: 12/09/2015 12:24:03 PM   0 COMMENTS
Thursday, August 04, 2011

5 Types of Online Jewelry Catalogs, Part 3

This is Part 3 in our series of Daily Golden Nuggets explaining the different types of online product catalogs that retail jewelers could have.

The internet provides unlimited opportunities for marketing, sales, and interacting with your customers. Most internet users have no idea what happens behind the scenes to control a website. This series of Daily Gold Nuggets is trying to shed some light on the back office management of 5 different types of product catalogs that a jewelry store could have on their website. So far, we've explained the easier types to set up.

In case you've joined us in the middle of our conversation we are reviewing the TYPE 3 CATALOG today. Here're the types of catalogs we've identified:
Type 1: ...

AT: 08/04/2011 11:27:50 AM   0 COMMENTS
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