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Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites daily-golden-nugget-1574-57
After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...

AT: 09/15/2017 07:11:02 AM   0 COMMENTS
Thursday, December 17, 2015

Let's Frame These iFrames Correctly - #TBT

Lets Frame These iFrames Correctly - TBT daily-golden-nugget-1409-26
For this week's #ThrowbackThursday, I'm jumping back to April 2012 to the topic of jewelry designer line microsites. Specifically, I need to update my information about <iframes> and how their usage has changed over the 3.5 years since I wrote that original Nugget.

What is an <iframes>?

Iframes are standard HTML tags which allow you to take a website and make them appear within one ...

AT: 12/17/2015 09:02:33 AM   0 COMMENTS
Wednesday, December 09, 2015

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store daily-golden-nugget-1403-83
Since 2010, the predicted website and internet usage trends right before the holiday season have suggested that more people will use their smartphones to pre-shop retail stores and to look up product information while in a store. What better way to save time during the busy holiday shopping season than to look for online product information and find stores that carry the items?

While out shopping with my mother o...

AT: 12/09/2015 12:24:03 PM   0 COMMENTS
Friday, August 05, 2011

5 Types of Online Jewelry Catalogs, Part 4

This is Part 4 in our series of Daily Golden Nuggets explaining the different types of online product catalogs that retail jewelers could have.

In the previous three Nuggets, we've covered three basic online product catalog concepts. We know that you are extremely busy running your jewelry store and setup of those previous three types could potentially fit into your schedule.

On the other hand, the Nugget today and tomorrow are great ideas, but they do require a commitment of time, or an employee.

In case you've joined us in the middle of our conversation we are reviewing the TYPE 4 CATALOG today. Here're the types of catalogs we've identified:
Type 1: Vendor Controlled Websites and Catalogs ( VIEW FULL GOLD NUGGET

AT: 08/05/2011 12:25:27 PM   0 COMMENTS
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