For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.
Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:
We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.
The Entrepreneurial Journey
At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o... VIEW FULL GOLD NUGGET
In honor of the jewelry shows taking place in Miami this weekend, I've chosen a Miami Beach jeweler for this week's website review. It all started with a Google search for "jewelers miami beach, fl" and these search results:
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.
With all these changes happening in the world around us, it's hard to im... VIEW FULL GOLD NUGGET
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.
This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:
This is my weekly #FlopFix website review. Each week, I find a random retail jeweler's website and suggest fixes that could make it better. I never know what I'll find when I start these reviews and I do my best to document my first impressions as I look at the site.
This week I'm venturing to Olympia, WA where I'll search Google for "jewelry stores in olympia wa." Here's a screen grab of the returned SERP:
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.
I've included my commentary in the screen capture:
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.
I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu... VIEW FULL GOLD NUGGET
It's time for the #FridayFlopFix where I review a random website from a local retail jeweler. The goal is to find some obvious mistakes, or flops, and suggest ways to improve upon, or fix, things.
This week, I'm looking for a candidate jeweler in Meridian, Idaho. This is the Google search results page I saw when looking for "jewelers Meridian, ID":
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.
Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some... VIEW FULL GOLD NUGGET
Don't want to read? This week you can also watch the video recording of this review here!
Welcome to the weekly #FridayFlopFix website review. Every Friday, I search a random town for an older website that needs help improving, and I suggest fixes for their flops.
This week, I searched Google for "jewelers Odessa, TX" and saw these results:
Don't want to read? This week you can also watch the video recording of this review here!
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:
For this week's #ThrowbackThursday, I'm jumping back to April 2012 to the topic of jewelry designer line microsites. Specifically, I need to update my information about <iframes> and how their usage has changed over the 3.5 years since I wrote that original Nugget.
What is an <iframes>?
Iframes are standard HTML tags which allow you to take a website and make them appear within one ... VIEW FULL GOLD NUGGET
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.
I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.
My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th... VIEW FULL GOLD NUGGET
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.
I started this week's review with the Google search "jewelers athens oh" and saw these results:
In this edition of the weekly website review, I'm venturing to Freeport, NY to look for a jeweler. My search begins in Google with the phrase "jewelers freeport new york." Here's a snapshot of the search results I saw:
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.
I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.
No matter what, there's always something to learn from.
To kick off the review, I'm searching for "engagement rings ho... VIEW FULL GOLD NUGGET
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.
I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<... VIEW FULL GOLD NUGGET
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.
The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee... VIEW FULL GOLD NUGGET
While it's customary for people to take long holiday weekends off from work, your website is never closed. The first impression that your website makes is as important as that first greeting when a customer walks into your store.
This is my Friday Website Review edition of the Daily Golden Nugget. I write these reviews to demonstrate live examples of both good and bad retail jewelry websites. I never know where these reviews will end up and I try to be as impartial as possible when writing them.
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.
The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.
The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re... VIEW FULL GOLD NUGGET
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.
I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.
My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.
For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":
You can read that article yourself, but in brief, the 6 theories posed were:
People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like... VIEW FULL GOLD NUGGET
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.
I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.
Thin Content Explained
In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or... VIEW FULL GOLD NUGGET
Welcome to the Friday website review edition of the Daily Golden Nugget. The purpose of this review is to examine a live retail jewelry website in search for the good and bad traits. There's always something interesting to learn from in every week's review.
For this week, I started with a search using the Google Chrome browser in incognito mode. I stay incognito while searching for a review candidate so my own browser history will not influence the search results I see. Through your search history, Google has a way of knowing which websi... VIEW FULL GOLD NUGGET
Today is the Friday Daily Golden Nugget website review. Normally I search a random town name in the United States in search of a website review candidate. But for today, I decided to add a little holiday cheer and look for a town with a holiday related name.
I started with this list of holiday towns, but it turns out that most of those are "populated places" or ghost towns. It seems like many forefathers were willing to name towns after Christmas, but over the dec... VIEW FULL GOLD NUGGET
One of the common errors in the English language is the confusion between the words Champagne and Champaign.
Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include... VIEW FULL GOLD NUGGET
Welcome to the Friday retail jewelry website review. Every week, I select a random location around the United States in search of a review candidate. The object of this review is to learn something that might be able to help you with your own website.
I always try to write the review with an unbiased point of view, and I especially hope that the jewelers reading this will use these reviews to better their online presence.
For this week, I'm using the search phrase "jewelry stores Waterlo... VIEW FULL GOLD NUGGET
I decided to give myself a little challenge today with this edition of the Daily Golden Nugget, Friday Website Review. I'm back in Bordeaux, France today, and in honor of that I decided to search for any town or location within the United States that was named after Bordeaux, France. I only found one, and apparently it's a small settlement in the US Virgin Islands, so I decided to check it out.
Sadly, it really is just a settlement without a large town, and certainly no jewelers. Accordin... VIEW FULL GOLD NUGGET
Google AdWords Remarketing is an online marketing method that allows you to show ads to people who have already visited your website. You and Google control who sees the ads by secretly tagging every visitor to your website, then choosing what ad to show to them around the internet.
I always like to refer to AdWord Remarketing as a separate type of online marketing, but... VIEW FULL GOLD NUGGET
Ever have one of those days where you get mentally slapped with something so obvious that you can't believe you never realized it before?
The other day I was studying one of those infamous SEO reports to diagnose a problem on a website. The report stated that a particular website has 600 products in the online catalog when I knew for a fact that there were only 250. So here I am, staring at this report trying to comprehend why the SEO report was s... VIEW FULL GOLD NUGGET
We recently had the opportunity to diagnose a pretty high level SEO problem on a website, and we'd like to explain it because it's a common problem that many people don't know about.
A larger jewelry product catalog site has a princess cut diamond ring categorized as a "Princess Cut Ring." Everything in that category naturally shows up on the Princess Cut Ring catalog page.
This makes total sense, however that same princess cut diamond ring is also inlaid with pave diamonds.
After looking at their Google Analytics they noticed many people were finding their princess cut/pave diamond rings after searching for "vintage rings" on Google. As a marketing strategy they added a vintage category to their catalog and copied many products from other categories into this new vintage category.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Don't want to read? This week you can also watch the video recording of this review 
Don't want to read? This week you can also watch the video recording of this review 
Last week, Rob Bates, News Director for JCK wrote an interesting article with 
Today is the Friday Daily Golden Nugget website review. Normally I search a random town name in the United States in search of a website review candidate. But for today, I decided to add a little holiday cheer and look for a town with a holiday related name.
