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Wednesday, November 11, 2015

Using Your Local Product Inventory To Attract Local Customers

Using Your Local Product Inventory To Attract Local Customers daily-golden-nugget-1383-66
Did you know that 61% of smartphone users are more likely to buy from mobile sites and apps that offer some type of customized information for their location? That statistic came from the Consumers in the Micro-Moment study conducted in August 2015 by Google and Ipsos. The full details of that study are here.

Of course, you might no...

AT: 11/11/2015 08:32:57 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...

AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Monday, May 11, 2015

Learning From the Marketing of a Marvel Mouse

Learning From the Marketing of a Marvel Mouse daily-golden-nugget-1251-76
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.

It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f...

AT: 05/11/2015 11:43:41 AM   0 COMMENTS
Monday, April 13, 2015

The Push and Pull of Hardware, Software, and Customer Service Technology

The Push and Pull of Hardware, Software, and Customer Service Technology daily-golden-nugget-1231-21
When I first opened my business in 1994 as a computer consultant, the drivers of new technology were a lot different. In the mid 90s, it was typical to first buy a computer before figuring out what software you could use on it. Many of my customers wanted their own programs written, too. Those were the days of DOS and Windows 3.1, and the options for software were limited to what you could find in your local Egghead Software store, or you ha...

AT: 04/13/2015 07:13:12 AM   0 COMMENTS
Friday, January 23, 2015

Gold City Jewelers Website Review

Gold City Jewelers Website Review daily-golden-nugget-1175-46
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.

I use Google's Chrome browser in incognito mode when searching; otherwise the search results will be skewed based on my personalized search results and the top ranked sto...

AT: 01/23/2015 10:45:59 AM   0 COMMENTS
Thursday, January 22, 2015

How Can I Get Number 1 Ranking on Google?

How Can I Get Number 1 Ranking on Google? daily-golden-nugget-1174-76
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.

I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET

AT: 01/22/2015 01:09:10 PM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...

AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Wednesday, November 09, 2011

Black Friday Email & Social Suggestion for Jewelers

Black Friday emails continue to surge every year. According to there was a 67% increase in Black Friday emails in 2010 from previous years.

Black Friday shopping starts very early in the day, so if you're planning on sending an email that day you need to send it out at 3AM or 4AM local time so shoppers are reminded of your deals and include you in their shopping schedule.

Here are some suggested subject lines for Black Friday, a few of which come from

"Wake Up! Don't Miss BLACK FRIDAY DEALS"
"Black Friday Deal Buster Specials on Jewelry"
"Black Friday Only - Free Necklace with every Pendant"

Naturally that last suggestion of a free necklace would be a loss leader. Take a look at yesterday's Daily Golden Nugget for some recommendations on low cost suppliers.

Within the...

AT: 11/09/2011 00:01:20 AM   0 COMMENTS
Monday, November 07, 2011

Black Friday Holiday Jewelry Lookbook Preview Ideas

Today we're going to give you some ideas for email and website content that you should launch on the Monday, Tuesday, or Wednesday prior to Thanksgiving. That's 2 weeks from today, so if you jump on this right now, you can still get it done.

To begin, we'd like you to take a moment and think about all the emails your vendors have sent you in the past week or so. This year it seems like many vendors are promoting their low-cost jewelry lines. These low-cost lines include silver charms, woven jewelry, alternative metals, and we've seen a few specials on traditional jewelry including pearls.

Black Friday shoppers will probably be more interested in finding gift items for people on their list than directly interested in spending time looking at your expensive ring showcase; so stay focused on the holiday buyers on Black Frida...

AT: 11/07/2011 09:18:42 AM   0 COMMENTS
Tuesday, February 15, 2011

Geo-Targeting Your Website with TLD and IP

Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.

The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.

We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.

However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai...

AT: 02/15/2011 01:56:29 PM   0 COMMENTS
Thursday, October 14, 2010

Educational Information on your website

Every new web search starts with a question. Someone wants to know something and they type in a few choice keywords into Google and *poof* there's an answer.

It is very easy to search, but not so easy to find the exact answer to what is being asked. Microsoft is trying to capitalize on this idea by promoting their search engine as a "decision engine" that helps you find answers faster.

Google, on the other hand, has exploded their Universal Search results to include content from all forms of media. They also track what people clicked on in the past when searching similar keywords. They use the previous search history to help guesstimate answers for new searches.

All that said, sometimes someone does not know their next question until they are in the middle of reading about something else.

A young adult loo...

AT: 10/14/2010 01:56:55 PM   0 COMMENTS
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-Cheryl Herrick, Global Pathways Jewelry