Did you know that 61% of smartphone users are more likely to buy from mobile sites and apps that offer some type of customized information for their location? That statistic came from the Consumers in the Micro-Moment study conducted in August 2015 by Google and Ipsos. The full details of that study are here.
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.
I started this week's review with the Google search "jewelers athens oh" and saw these results:
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.
In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.
Time flies and another one hundred Daily Golden Nuggets have passed. This is the 1100th edition of my 5-day a week newsletter, and to commemorate that milestone, I'm returning back to my favorite topic: how Google drives customers to your door, literally.
Google's free business listing service has morphed over the years from its original simple name of Maps, to Local, to Places, to +Local, and Places for Business. In April 2014, Google finished migrating all business accounts from the "Places" interface to the "Places for Business" inte... VIEW FULL GOLD NUGGET
How can Google lead potential customers to you unless they know what type of business you are?
Although Google might spend a ridiculous amount of effort reading and indexing your website to figure out who you are and what you do, they also rely heavily on exactly what you tell them from within your Google Places for Business account.
The screen shot below was taken from a jewelry store's Places for Business account. You can see the list of categories... VIEW FULL GOLD NUGGET
Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.
Google Places can help you get found in local search results, but you'll get into trouble if you disobey the Google Places for Business quality guidelines.
Over the years, I've seen many jewelry stores using a lot of tricks to place higher in Google's ranking results. Perhaps the most common trick is changing your business name to include specific keywords.
Using the jewelry store name Perosi Jewelers, located in Totowa Borough, NJ, here are some examples of what some jewelers ha... VIEW FULL GOLD NUGGET
During the summer of 2013, as part of their product unification process, Google converted all YouTube accounts into Google+ accounts. This resulted in duplicate business pages on Google+ Page for several businesses. Now that Google is transitioning the old Places listings into the combined Google Places for Business and Google+, these same businesses now have a triplicate listing.
This is a bad situation that needs to be corrected and I'll explain why in this Daily Golden Nugget. I'm documentin... VIEW FULL GOLD NUGGET
There might be trouble with your business listing on Google and you don't even realize it. Over the last year, Google has been slowly migrating all Google Places listings created years ago into the new and improved Google "Places for Business" (PFB) systems that's integrated with Google+.
As I explained in the Daily Golden Nugget yesterday, this migration could cause accidental VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry