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Friday, October 06, 2017

Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

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Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From? daily-golden-nugget-1575-60
Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.

"Attribution modeling" is the modern process of analyzing and assig...
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AT: 10/06/2017 11:09:48 AM   0 COMMENTS
Friday, August 18, 2017

How To Handle and Learn From Your Customer Reviews

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How To Handle and Learn From Your Customer Reviews daily-golden-nugget-1570-14

Have you Googled yourself lately?

Your online reputation is now part of your marketing. The results that people see in search help formulate the first impression that someone has of your business and whether or not they will purchase from you.

Managing your online reputation through reviews that appear on Facebook, Google Reviews, and Yelp is vital for your future business health. Savvy consumers are referring to what other people say in these online reviews and other consumer generated co...
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AT: 08/18/2017 09:49:30 AM   0 COMMENTS
Friday, August 04, 2017

Facebook's Fight Against Fake News Forces You To Improve Your SEO

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Facebooks Fight Against Fake News Forces You To Improve Your SEO daily-golden-nugget-1568-98
What started as email spam years ago has turned into an ever-evolving monster of internet spam that permeates our emails, Google search results, automated telephone sales calls, and nonsense in our social media feeds. No matter how hard we try, marketing companies find new ways to put their message in front of us whenever we don't want it. This type of marketing is called interruption marketing, and it really has become an annoying interruption in everyday life as well.

Full...
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AT: 08/04/2017 07:07:35 AM   0 COMMENTS
Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Friday, July 07, 2017

How Scammers Are Using Social Engineering To Target The Jewelry Industry

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How Scammers Are Using Social Engineering To Target The Jewelry Industry daily-golden-nugget-1564-71
On June 23, 2017, the Jewelers' Security Alliance issued a special alert outlining a widespread scam that's been recently targeted at the jewelry industry. In the security alert, which you can read here, the JSA explains that scammers are profiling retailers and manufacturers in order to pull off the reported telephone scams.

According to the JSA...
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AT: 07/07/2017 07:49:36 AM   0 COMMENTS
Friday, June 02, 2017

6 Common Website Problems That Business Owners Don't Understand

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6 Common Website Problems That Business Owners Dont Understand daily-golden-nugget-1559-54
It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.

Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ...
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AT: 06/02/2017 07:25:39 AM   0 COMMENTS
Friday, May 05, 2017

The Marriage of Websites and Social Media

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The Marriage of Websites and Social Media daily-golden-nugget-1555-43
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin...
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AT: 05/05/2017 11:12:51 AM   0 COMMENTS
Friday, April 28, 2017

The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads

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The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads daily-golden-nugget-1554-43
Because the online paid advertising playing field changes monthly, my clients constantly ask for my current recommendation for where to spend their limited marketing budget. Although there are many online advertising possibilities, I prefer that businesses use Google AdWords and Facebook Advertising because the ads can be changed frequently to highlight current offers.

Beware of Changing AdWords


Google AdWords is a complicated system that can be learne...
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AT: 04/28/2017 07:39:54 AM   0 COMMENTS
Friday, April 14, 2017

6 Most Frequently Broken Or Missing Website Features

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6 Most Frequently Broken Or Missing Website Features daily-golden-nugget-1552-28
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.

Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki...
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AT: 04/14/2017 09:35:50 AM   0 COMMENTS
Friday, March 31, 2017

Hibu Website Review - Is It Really Worth The Money?

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Hibu Website Review - Is It Really Worth The Money? daily-golden-nugget-1550-19
It seems like once every year I come across another website using the Hibu service. Their corporate website says they are a leading provider of digital marketing to local businesses across the US, UK, and Spain. They say that they provide one-on-one service to unify digital marketing, website development, and SEO.

It all sounds good to the small business owner who is looking for an all-in-one online solution and doesn't have the time to learn or the money to hire the right people to do it. Hibu has...
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AT: 03/31/2017 12:31:54 PM   0 COMMENTS
Friday, March 24, 2017

Gold Wolff Jewelers Website Review

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Gold Wolff Jewelers Website Review daily-golden-nugget-1549-82
In this week's website review, I'll show you an example of how Google reads words on your website and how you can see those words for yourself. I'll also show you why you should host your blog within your own website instead of using an outside service, I'll even show you screen shots of how Google views a website when the blog is hosted outside.

It all starts with a Google search for "jewelers flagstaff az." According to these results, there are not many jewelers n Flagstaff:

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AT: 03/24/2017 12:49:22 PM   0 COMMENTS
Friday, March 17, 2017

Photos Now Appear In Google Local Pack Results

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Photos Now Appear In Google Local Pack Results daily-golden-nugget-1548-30
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.

A Little Background


Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business...
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AT: 03/17/2017 11:43:44 AM   0 COMMENTS
Friday, March 10, 2017

Comparison Of Two Bozeman, Montana Jewelers

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Comparison Of Two Bozeman, Montana Jewelers daily-golden-nugget-1547-21
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."

I'm digging a little deeper into this topic again today because of the emails, phone calls, a...
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AT: 03/10/2017 12:59:13 PM   0 COMMENTS
Friday, March 03, 2017

Bloated Websites vs. Simple Websites

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Bloated Websites vs. Simple Websites  daily-golden-nugget-1546-82
I'm taking a different approach in this week's website review. Normally, I look for poorly ranked websites and try to find reasons why they are not ranking well. When I started my search this week, I found a bunch of mediocre websites that were outranked by Yelp and YellowPages. All of the websites needed improvement. Oddly enough, the site I thought needed the most improvement, was outranking all of the others.

Today, I'll explore why that might be happening. First, I searched for "jewelers Healdsburg CA" and saw these resul...
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AT: 03/03/2017 01:01:57 PM   0 COMMENTS
Friday, February 24, 2017

TamRon Jewelry Design Technical Website Review

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TamRon Jewelry Design Technical Website Review daily-golden-nugget-1545-20
For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.

Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET


AT: 02/24/2017 12:29:10 PM   0 COMMENTS
Friday, February 10, 2017

A Review Of Online Reviews

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A Review Of Online Reviews daily-golden-nugget-1543-16
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.

While Facebook and Google were comp...
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AT: 02/10/2017 12:26:28 PM   0 COMMENTS
Friday, February 03, 2017

McGuire's Jewelers Website Review

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McGuires Jewelers Website Review daily-golden-nugget-1542-1
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:

McGuires Jewelers Website Review 1542-jewelry-stores-tucson-az-19

The goal of these weekly reviews is to poi...
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AT: 02/03/2017 12:17:51 PM   0 COMMENTS
Friday, January 20, 2017

Cass Jewelers #FridayFlopFix Website Review

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Cass Jewelers FridayFlopFix Website Review daily-golden-nugget-1540-40
For this week's website review, I began my search for a "jewelry store High Point, NC" and got these results from Google:

Cass Jewelers FridayFlopFix Website Review 1540-jewelry-store-High-Point-NC-serp-51

I've circled the map in the above screen shot to point out that there wer...
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AT: 01/20/2017 01:24:05 PM   0 COMMENTS
Friday, January 13, 2017

Bruce G. Weber #FridayFlopFix Website Review

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Bruce G. Weber FridayFlopFix Website Review daily-golden-nugget-1539-61
One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."

This is why I like writing my website reviews when I'm trave...
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AT: 01/13/2017 07:52:48 AM   0 COMMENTS
Friday, January 06, 2017

SERP Review for Sandy Springs, GA

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SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...
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AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 30, 2016

Why Do So Many Bite Off More Than They Can Chew?

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Why Do So Many Bite Off More Than They Can Chew? daily-golden-nugget-1537-14
We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.

The Entrepreneurial Journey


At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o...
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AT: 12/30/2016 10:46:07 AM   0 COMMENTS
Friday, December 16, 2016

June Birthstone Jewelry Gift SERP and Website Review

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June Birthstone Jewelry Gift SERP and Website Review daily-golden-nugget-1535-80
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.

The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ...
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AT: 12/16/2016 12:05:53 PM   0 COMMENTS
Friday, December 09, 2016

The Jewelry Source Website Review

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The Jewelry Source Website Review daily-golden-nugget-1534-15
Record breaking ecommerce sales have been in the news this week; in fact, online sales have been higher this year than ever before. One of the headlines from comScore this week was "Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever". It's importan...
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AT: 12/09/2016 12:11:51 PM   0 COMMENTS
Friday, December 02, 2016

JR Fox Jewelers #FridayFlopFix Website Review

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JR Fox Jewelers FridayFlopFix Website Review daily-golden-nugget-1533-84
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.

In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ...
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AT: 12/02/2016 01:06:43 PM   0 COMMENTS
Friday, November 11, 2016

Avalon Park Jewelers Website Re-Review

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Avalon Park Jewelers Website Re-Review daily-golden-nugget-1530-39
For this week's website review, I'm revisiting a jeweler in Orlando that I reviewed in July 2014. Back then, I was searching for jewelers near the town of Christmas, in Orange County, Florida. According to my previous review here I had to use Google Maps to locate a nearby jeweler when searching for the phrase "jewelers in Christmas, Orange, Florida." Google certainly has made some advancement in their Google Local systems since then, ...
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AT: 11/11/2016 10:59:27 AM   0 COMMENTS
Friday, November 04, 2016

Tharoo and Co Website Re-Review

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Tharoo and Co Website Re-Review daily-golden-nugget-1529-14
Since April 2013, I've reviewed 190 different websites and made a countless number of suggestions for updating each one. Today, and for the next few weeks, I'm going to revisit a few of those old websites to see what's new and if they've made progress.

If they have made progress, it's not because I told them what to do. The disclaimer at the bottom of all my reviews says that I don't write these to solicit business, and the only way they will find out about the review is if they search for their name online. Fewer than 5 in 190 have ever ...
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AT: 11/04/2016 11:38:16 AM   0 COMMENTS
Friday, October 28, 2016

Weiss Jewelers Website Review

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Weiss Jewelers Website Review daily-golden-nugget-1528-57
In this edition of the Golden Nugget, I've written a quick review of a retail jeweler's website to show you how a website might backfire on you without regular updates or simply looking at it.

I found Weiss Jewelers when searching Google for "jewelers Greeley, CO." Their website is:
http://www.weissjewelers.com/

First Impressions


This is what the home page looked like when I visited:

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AT: 10/28/2016 06:13:08 AM   0 COMMENTS
Friday, October 21, 2016

Matthew's Jewelers #FridayFlopFix Website Review

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Matthews Jewelers FridayFlopFix Website Review daily-golden-nugget-1527-78
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"

Matthews Jewelers FridayFlopFix Website Review 1527-jewelers-in-plantation-florida-serp-71VIEW FULL GOLD NUGGET


AT: 10/21/2016 01:20:11 PM   0 COMMENTS
Friday, October 14, 2016

Jeweler's Choice #FridayFlopFix Website Review

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Jewelers Choice FridayFlopFix Website Review daily-golden-nugget-1526-70
In honor of the jewelry shows taking place in Miami this weekend, I've chosen a Miami Beach jeweler for this week's website review. It all started with a Google search for "jewelers miami beach, fl" and these search results:

Jewelers Choice FridayFlopFix Website Review 1526-jewelers-miami-beach-fl-serp-49VIEW FULL GOLD NUGGET


AT: 10/14/2016 12:16:48 PM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, September 23, 2016

Garland Jewelers #FridayFlopFix Website Review

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Garland Jewelers FridayFlopFix Website Review daily-golden-nugget-1523-71
This is the Friday website review where I randomly choose a retail jeweler and scrutinize their website for problems. I look for design mistakes, SEO mistakes, functionality mistakes, content mistakes, and even marketing mistakes.

This week I searched for "jewelers Renton, WA" to find a review candidate. Here are the results I saw in Google:

Garland Jewelers FridayFlopFix Website Review 1523-serp-38VIEW FULL GOLD NUGGET


AT: 09/23/2016 12:12:17 PM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

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AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, August 19, 2016

Pascale Jewelers SERP Review

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Pascale Jewelers SERP Review daily-golden-nugget-1518-45
I find it interesting that, in this world of shopping malls and big box stores, there are still times when people automatically think of a specialty store for a specific need. Local retail jewelers are specialty stores because they focus on a single product category, but at the rate that JBT reports jewelers going out of business, it seems like the small local retail...
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AT: 08/19/2016 01:53:35 PM   0 COMMENTS
Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

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Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:

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AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Friday, July 29, 2016

J. Schrecker Jewelry #FridayFlopFix Website Review

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J. Schrecker Jewelry FridayFlopFix Website Review daily-golden-nugget-1515-59
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.

This week, I searched Google for "jewelers Christian County, KY" and was given these results:

J. Schrecker Jewelry FridayFlopFix Website Review 1515-jewelers-Christian-...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/29/2016 03:20:10 PM   0 COMMENTS
Friday, July 22, 2016

Cairo GA SERP Review

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Cairo GA SERP Review daily-golden-nugget-1514-80
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."

There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.

Instead, this is what I saw:

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AT: 07/22/2016 12:28:14 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

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Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...
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AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

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Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...
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AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

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Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...
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AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Friday, June 10, 2016

Murphy's Mountain Jewelers #FridayFlopFix Website Review

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Murphys Mountain Jewelers FridayFlopFix Website Review daily-golden-nugget-1508-9
In this week's website review, I'm heading over to Laramie, WY in search of a good jewelry store. My hope, like most savvy internet users today, is that I'll find a good jeweler based on the information they have on their website. If the website I find happens to be a total flop, well, then I'll give some suggestions to fix it.

I write these website reviews every Friday to demonstrate how to apply new SEO techniques, online usability, and content building to pre-existing websites that need help. ...
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AT: 06/10/2016 11:15:22 AM   0 COMMENTS
Friday, June 03, 2016

Precious Metalsmith #FridayFlopFix Website Review

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Precious Metalsmith FridayFlopFix Website Review daily-golden-nugget-1507-87
This is my weekly #FlopFix website review. Each week, I find a random retail jeweler's website and suggest fixes that could make it better. I never know what I'll find when I start these reviews and I do my best to document my first impressions as I look at the site.

This week I'm venturing to Olympia, WA where I'll search Google for "jewelry stores in olympia wa." Here's a screen grab of the returned SERP:

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AT: 06/03/2016 11:31:36 AM   0 COMMENTS
Friday, May 27, 2016

Island Butterfly Jewelry and Jubilee #FridayFlopFix Website Review

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Island Butterfly Jewelry and Jubilee FridayFlopFix Website Review daily-golden-nugget-1506-65
Welcome to my weekly random website review. In these reviews, I search for website candidates that have problems (aka flops) with their website, and I suggest fixes to make them better. This week, I'm taking a drive down to Accomack County, Virginia in search for a jewelry store. Accomack is near the famous Route 13 Chesapeake Bay Bridge-Tunnel that I once had the pleasure, and slight fright, to drive over. There are fewer bus...
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AT: 05/27/2016 06:26:33 AM   0 COMMENTS
Friday, May 20, 2016

Jewelers in Orange CA - #FridayFlopFix Website Reviews

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Jewelers in Orange CA - FridayFlopFix Website Reviews daily-golden-nugget-1505-50
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.

I've included my commentary in the screen capture:

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AT: 05/20/2016 12:30:22 PM   0 COMMENTS
Friday, May 13, 2016

Walter's Jewelry #FridayFlopFix Website Review

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Walters Jewelry FridayFlopFix Website Review daily-golden-nugget-1504-61
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.

This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:

Walters Jewelry FridayFl...<br />
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AT: 05/13/2016 12:30:51 PM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

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Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:

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AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

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Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are


Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...
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AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Friday, April 22, 2016

Google Maps Drives Customers to Your door... Unless Your Account Has Been Suspended!

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Google Maps Drives Customers to Your door... Unless Your Account Has Been Suspended! daily-golden-nugget-1500-58
It's time to take a drink, or maybe 15 drinks! The official jWAG drinking game is to take a drink every time I mention Google Maps. Why? Because the very first Golden Nugget I wrote was about Google Maps and it's been one of the most common topics I've written about since I started writing these Golden Nuggets on July 27, 2010. I've been writing special edition version of the Golden Nugget every 100 since. Today is my 1500th Golden Nugget....
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AT: 04/22/2016 11:58:08 AM   0 COMMENTS
Thursday, April 21, 2016

Transfer Ownership of Google My Business From Employee To Store Owner #TBT

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Transfer Ownership of Google My Business From Employee To Store Owner TBT daily-golden-nugget-1499-61
Last weekend, I received a frantic phone call from a store owner that needed to fire an employee, but the employee was in control of all their Google accounts. The store's Google Analytics, Google AdWords, Google Search Console, and Google My Business accounts were all created by an employee years ago, and the store owner never insisted that those accounts be transferred into her name. It's a sticky situation now that should have been avoided from the beginning. VIEW FULL GOLD NUGGET


AT: 04/21/2016 12:21:59 PM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

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Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
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AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Friday, April 15, 2016

Kama'aina Diamond Co. #FridayFlopFix Website Review

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Kamaaina Diamond Co. FridayFlopFix Website Review daily-golden-nugget-1495-7
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.

I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu...
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AT: 04/15/2016 12:43:52 PM   0 COMMENTS
Friday, April 08, 2016

The Gold Market Jewelers #FridayFlopFix Review

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The Gold Market Jewelers FridayFlopFix Review daily-golden-nugget-1490-11
This is the #FridayFlopFix website review where I take a critical look at a jeweler's website to find important mistakes and suggests ways to fix them. To kick off this week, I'm searching the "jewelry stores Longmont, CO" in Google. Here's a snapshot of the returned Google local listings:

The Gold Market Jewelers FridayFlopFix Review 1490-jewelry-stores-longmont-co-serp-75VIEW FULL GOLD NUGGET


AT: 04/08/2016 12:40:54 PM   0 COMMENTS
Thursday, April 07, 2016

How To Rank Your Website When Someone Searches For Your Offline Ad #TBT

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How To Rank Your Website When Someone Searches For Your Offline Ad TBT daily-golden-nugget-1489-85
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.

Back in December 2014, I explained VIEW FULL GOLD NUGGET


AT: 04/07/2016 06:35:11 AM   0 COMMENTS
Tuesday, April 05, 2016

You Must Figure Out The Best Time Of Day To Post To Social Media

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You Must Figure Out The Best Time Of Day To Post To Social Media daily-golden-nugget-1487-43
How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.

There are plenty of infographics that show the alleged best times to post on social media and the VIEW FULL GOLD NUGGET


AT: 04/05/2016 12:14:44 PM   0 COMMENTS
Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

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How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company Grade.us provides VIEW FULL GOLD NUGGET


AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

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Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

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AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Friday, March 25, 2016

Fisher Jewelers & Silversmiths #FridayFlopFix Review

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Fisher Jewelers & Silversmiths FridayFlopFix Review daily-golden-nugget-1480-74
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for candidate websites that are not ranking very well in Google search results and dissect them to figure out why they are ranking poorly.

This week, I searched for "jewelry stores Florence, SC" to find that poorly ranked site. I found an interesting situation with the store Fisher Jewelers & Silversmiths that I'll investigate today. I first noticed the AGS listing for the store shown here:

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AT: 03/25/2016 11:30:56 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Friday, March 18, 2016

HUR Jewelers #FridayFlopFix Website Review

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HUR Jewelers FridayFlopFix Website Review daily-golden-nugget-1475-45
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. Every week, I scrutinize the website of a random retail jeweler and make recommendations for how to improve the site. I seek out bad websites for these unsolicited reviews so you, the reader, can learn how to identify and improve upon your own websites.

I'm changing up my approach this week. Normally I choose a review candidate from the first few that appear in the Google search results; this week I'm digging into the second page of the searc...
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AT: 03/18/2016 12:50:11 PM   0 COMMENTS
Thursday, March 17, 2016

Keywords Don't Belong In Your Meta Descriptions #TBT

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Keywords Dont Belong In Your Meta Descriptions TBT  daily-golden-nugget-1474-30
In today's #ThrowbackThursday, I'm jumping back to January 2012 to my topic of avoiding keyword stuffing in meta descriptions.

What Are They?


The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp...
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AT: 03/17/2016 11:27:11 AM   0 COMMENTS
Tuesday, March 01, 2016

New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results

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New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results daily-golden-nugget-1462-94
Since the beginning of Google time, their search results page has been formatted as a two column layout. The wider left column showed the organic results and the thinner right column had the paid AdWords ads. Eventually, Google started including paid ads above and below the right column organic results.

Google established their own set of website quality guidelines to ...
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AT: 03/01/2016 12:37:08 PM   0 COMMENTS
Friday, February 26, 2016

Pruett's Jewelry #FridayFlopFix Review

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Pruetts Jewelry FridayFlopFix Review daily-golden-nugget-1460-81Don't want to read? This week you can also watch the video recording of this review here!

Welcome to the weekly #FridayFlopFix website review. Every Friday, I search a random town for an older website that needs help improving, and I suggest fixes for their flops.

This week, I searched Google for "jewelers Odessa, TX" and saw these results:

Pruetts Jewelry FridayFlopFix Re...<br />
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AT: 02/26/2016 01:21:17 PM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

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Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

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AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

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Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
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AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Friday, February 12, 2016

Dominique's Jewelry #FridayFlopFix Website Review

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Dominiques Jewelry FridayFlopFix Website Review daily-golden-nugget-1450-16Don't want to read? This week you can also watch the video recording of this review here!

This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:

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AT: 02/12/2016 02:01:38 PM   0 COMMENTS
Wednesday, February 10, 2016

Organic Mobile Search Engine Results from December 2015

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Organic Mobile Search Engine Results from December 2015 daily-golden-nugget-1448-57
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.

In that previous Nugget, I showed that Google cu...
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AT: 02/10/2016 01:09:17 PM   0 COMMENTS
Tuesday, February 09, 2016

The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website

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The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website daily-golden-nugget-1447-12
There's a trending website design idea that has its place, but that place is certainly not on your home page. Today, I'll explain what this website design trend is, what's good and bad about it, and how to use it.

Infinity Scrolling


Social media websites have changed the way we interact with website. Before Facebook, Twitter, and Pinterest, everyone thought that the internet was made up of individual web pages. But social networks g...
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AT: 02/09/2016 12:52:25 PM   0 COMMENTS
Thursday, February 04, 2016

Landing Page Planning #TBT

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Landing Page Planning TBT daily-golden-nugget-1444-39
In this edition of #ThrowbackThursday, I'm jumping way back to September 2010 to the topic of landing page planning, although I didn't specifically call it landing page planning back then.

Planning your landing page long before you need to use it is an important part of a successful online marketing strategy, but before I get in too deep of how to help with the success, let me just briefly explain what a landing page is.

What is a Landing Page?

<...
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AT: 02/04/2016 12:09:52 PM   0 COMMENTS
Wednesday, February 03, 2016

2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords

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2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords daily-golden-nugget-1443-70
Throughout the past month, I analyzed different sets of keywords that I collected during the 2015 holiday season. Most of that research focused on overall analysis of the keyword data without breaking it down into the desktop, mobile, or tablet categories of devices. I chose that approach to save time, and quite frankly, so as not to bore everyone with too much similar information.

That said, in this edition, I am splitting apart the results to show you how the u...
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AT: 02/03/2016 08:05:17 AM   0 COMMENTS
Tuesday, February 02, 2016

2015 Holiday Season Keyword Data: Top Keyword Phrases

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2015 Holiday Season Keyword Data: Top Keyword Phrases daily-golden-nugget-1442-42
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an...
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AT: 02/02/2016 12:09:18 PM   0 COMMENTS
Monday, February 01, 2016

Top 10 Daily Golden Nuggets from 2015 According to Google Analytics

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Top 10 Daily Golden Nuggets from 2015 According to Google Analytics daily-golden-nugget-1441-60
Today I'm stepping back into 2015 to review the top 10 Daily Golden Nugget posts according to my Google Analytics account. Take a quick look to see if you remember them, and if you were able to put any of this information to use:

EVM Chip Cards


1. U.S. Retailers Must Install EMV Chip Card Terminals at Point-of-Sale by...
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AT: 02/01/2016 01:04:23 PM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

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The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...
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AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Friday, January 22, 2016

Kent Jewelry #FridayFlopFix Review

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Kent Jewelry FridayFlopFix Review daily-golden-nugget-1435-2
This is the Friday Flop Fix edition of the Daily Golden Nugget. Each Friday, I search for a website that isn't living up to its full potential, and I give suggestions on making it better; my fixes for their flops. I started my search today with the query "jewelers Rolla, MS" and received this as a result:

Kent Jewelry FridayFlopFix Review 1435-jewelers-rolla-ms-serp-74 VIEW FULL GOLD NUGGET


AT: 01/22/2016 01:13:37 PM   0 COMMENTS
Thursday, January 21, 2016

Organic Search Engine Results from 2015 #TBT

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Organic Search Engine Results from 2015 TBT daily-golden-nugget-1434-68
Welcome to #ThrowbackThursday edition of the Daily Golden Nugget. As I looked back over my recent data, I realized I haven't analyzed the top performing search engines for quite a long time. The last time I reported the top search engines results was back in May 2014.

I've collected a lot of data since then, and now I can even report on the differences between desktop and mobile search engine usage.

Global...
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AT: 01/21/2016 09:56:21 AM   0 COMMENTS
Monday, January 18, 2016

Local Business Suffering? It's Time To Think About Your Global Audience

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Local Business Suffering? Its Time To Think About Your Global Audience daily-golden-nugget-1435-33
I realize that over the last 12 months, I've spent most of my time talking about Google to the exclusion of the other search engines. Many SEO professionals, myself included, feel that if you can achieve high ranking in Google then you should easily be able to achieve high ranking in any search engine. It seems only natural since Google is the de facto search engine, right?

While Google might be the most popular search engine in the U.S., it's not the most popul...
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AT: 01/18/2016 12:22:16 PM   0 COMMENTS
Thursday, January 14, 2016

Understanding Your Bounce Rate #TBT

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Understanding Your Bounce Rate TBT daily-golden-nugget-1429-73
For today's #ThrowbackThursday Nugget, I'm jumping back to my explanation of bounce rate from January 2011.

Not much has changed since I wrote that previous Nugget, but I should recap the basics.

What is a Bounce Rate?


I should explain what a bounce rate is for those of you not quite up to speed. This is the percentage of people who visit your website, look at one page, click nothing else, then either close their web browser or c...
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AT: 01/14/2016 02:00:29 PM   0 COMMENTS
Monday, January 11, 2016

jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet

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jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet daily-golden-nugget-1426-45
It all started six years ago; that's right, we're celebrating the jWAG's 6th anniversary today with the ambitious and philanthropic mission to surface our research about the internet and how the jewelry industry could best use technology to improve their business.

When my business partner and I launched the Jeweler Website Advisory Group (jWAG), we never expected it to blossom into the resource that is now referenced by so many people, even outside the jewe...
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AT: 01/11/2016 01:02:33 PM   0 COMMENTS
Friday, January 08, 2016

David Reynolds Jewelry and Coin #FridayFlopFix Review

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David Reynolds Jewelry and Coin FridayFlopFix Review daily-golden-nugget-1425-34
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for a random retail jewelry store website that is using the wrong approach on their website, and I make suggestions for improvements. This week when I searched Google for "jewelers st. petersburg fl," I was given these results:

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AT: 01/08/2016 01:03:13 PM   0 COMMENTS
Wednesday, January 06, 2016

Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks

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Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks daily-golden-nugget-1423-53
In this edition of the Daily Golden Nugget, I'm continuing my analysis of a lot of keyword data I collected during the 2015 Holiday Season. Today's information is a continuation of the organic impression and click data I previously shared.

For today's Nugget, I sorted through the 16,000 keywords collected from desktop ...
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AT: 01/06/2016 12:49:28 PM   0 COMMENTS
Tuesday, January 05, 2016

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers

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Holiday Season 2015 Search Impression and Click Results for Retail Jewelers daily-golden-nugget-1422-54
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month...
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AT: 01/05/2016 12:24:06 PM   0 COMMENTS
Friday, January 01, 2016

R&R Jewelers #FridayFlopFix Review

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R&R Jewelers FridayFlopFix Review daily-golden-nugget-1421-23
Happy New Years and welcome to #FridayFlopFix! FridayFlopFix is what I call my weekly website reviews. The goal of these Friday the Daily Golden Nugget editions is to find a website that is behind on expected website standards, i.e. flops, and provide suggestions for fixing it.

Last night, on New Year's Eve, millions of people watched the ball drop in Time Square, New York City. In honor of this, I've also decided to focus my attention on NYC to locate a retail jeweler. Considering the NYC Diamond District and so many retail jeweler ...
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AT: 01/01/2016 01:44:19 PM &nbsp; 0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM &nbsp; 0 COMMENTS
Monday, December 28, 2015

The Usefulness of RSS Feeds in a Post Google Reader World

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The Usefulness of RSS Feeds in a Post Google Reader World daily-golden-nugget-1416-16
I enjoy all the feedback and questions I receive from my readers. Last week, I received a question about RSS feeds which I'll address today. This is a higher level topic that I last mentioned in my Nugget from December 16, 2010, but have never explained in full detail. The detail I'll cover today might be of some interest to those of you who blog on a regular basis, and...
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AT: 12/28/2015 01:00:45 PM &nbsp; 0 COMMENTS
Friday, December 25, 2015

Christmas Specific SERP Review

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Christmas Specific SERP Review daily-golden-nugget-1415-5
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.

As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:

Christmas Specific SERP Review 1415-ch...<br />
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AT: 12/25/2015 08:58:47 AM &nbsp; 0 COMMENTS
Tuesday, December 22, 2015

How To Calculate the Google AdWords Cost Per Visitor on a Non Ecommerce Site

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How To Calculate the Google AdWords Cost Per Visitor on a Non Ecommerce Site daily-golden-nugget-1412-73
I've previously estimated and explained that the customer cost of acquisition for a retail jeweler is somewhere around $75. You can calculate this number by summing up your advertising expense for a campaign and dividing that by the number of new customers you've acquired during that period.

Since measuring the s...
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AT: 12/22/2015 10:44:24 AM &nbsp; 0 COMMENTS
Monday, December 21, 2015

Using Google Image Search and Shared Images to Increase Web Traffic

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Using Google Image Search and Shared Images to Increase Web Traffic daily-golden-nugget-1411-14
We're all visual people. Smartphones and social media give us the freedom to snap and share photos all day long. Google has gotten much better as locating socially shared images and surfacing them in their image search.

When analyzing websites, I often find that there's more organic traffic arriving from Google image search than from web search. You can see this in your own Google Search Console data by looking at the Search Analytics report an...
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AT: 12/21/2015 12:50:59 PM &nbsp; 0 COMMENTS
Friday, December 18, 2015

Highlands Jewelers #FridayFlopFix

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Highlands Jewelers FridayFlopFix daily-golden-nugget-1410-22
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.

I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:

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AT: 12/18/2015 01:10:53 PM &nbsp; 0 COMMENTS
Monday, December 14, 2015

Comparison of Organic New Users Between November 2014 and 2015

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Comparison of Organic New Users Between November 2014 and 2015 daily-golden-nugget-1406-58
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.

I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<...
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AT: 12/14/2015 02:53:24 PM &nbsp; 0 COMMENTS
Friday, December 11, 2015

C F Reuchlein Jewelers Flop Fix

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C F Reuchlein Jewelers Flop Fix daily-golden-nugget-1405-45
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.

I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:

C F Reuchlein Jewelers Flop Fix 1405-jewelry-gifts-in-huntington-wv-26VIEW FULL GOLD NUGGET


AT: 12/11/2015 10:04:02 AM &nbsp; 0 COMMENTS
Thursday, December 10, 2015

Google+ and Google Reviews Are Dead #TBT

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Google+ and Google Reviews Are Dead TBT daily-golden-nugget-1404-94
This is a pretty sad edition of #ThrowbackThursday. In fact, it's not even much of a throwback since I'm only jumping back 3 months to September 2015 to my explanation of how to share Google reviews to your website.

Testimonials and online business reviews are an important part of a customer's pre-screening process of you. While every online directory has a review system, arguably Yelp a...
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AT: 12/10/2015 10:27:08 AM &nbsp; 0 COMMENTS
Friday, December 04, 2015

Changes to Google Maps Results and Google+ Business Listings

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Changes to Google Maps Results and Google+ Business Listings daily-golden-nugget-1400-10
Welcome to the 1,400th Daily Golden Nugget. In honor of reaching another "00" status, I'm returning back to the root topic of where these Nuggets began, which is an update on what's happening with Google Maps. It's become our own personal drinking game, so let's explore it again with a beverage of your choice.

During the last 5 months, Google has changed a tremendous amount with regard to how Search, Maps, and Google+ work together. It started with a large c...
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AT: 12/04/2015 02:03:18 PM &nbsp; 0 COMMENTS
Wednesday, December 02, 2015

Joe Kassab Website Flop Fix Review

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Joe Kassab Website Flop Fix Review daily-golden-nugget-1398y-29
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.

My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th...
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AT: 12/02/2015 09:10:22 AM &nbsp; 0 COMMENTS
Tuesday, December 01, 2015

Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015

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Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015 daily-golden-nugget-1397-78
Reports from the first weekend of the big holiday season in the U.S. are in, and they are quite mixed.

Businesses both large and small tried to get a jump on the Black Friday specials this year by advertising "Black Friday" discounts throughout the four weeks leading up to Thanksgiving. Early in November, a blog post on C|Net speculated that VIEW FULL GOLD NUGGET


AT: 12/01/2015 02:14:40 PM &nbsp; 0 COMMENTS
Friday, November 20, 2015

Jewelsmith Inc Website Flop Fix

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Jewelsmith Inc Website Flop Fix daily-golden-nugget-1390-11
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, where I intentionally look for a jewelry website that has problems, and I make suggestions to correct them. This week I'm searching for "jewelers in Durham, NC" for my flop fix candidate. These are the Google results I had to choose from:

Jewelsmith Inc Website Flop Fix 1390-serp-jewelers-in-durham-nc-74VIEW FULL GOLD NUGGET


AT: 11/20/2015 12:17:32 PM &nbsp; 0 COMMENTS
Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
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AT: 11/19/2015 12:32:38 PM &nbsp; 0 COMMENTS
Wednesday, November 11, 2015

Using Your Local Product Inventory To Attract Local Customers

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Using Your Local Product Inventory To Attract Local Customers daily-golden-nugget-1383-66
Did you know that 61% of smartphone users are more likely to buy from mobile sites and apps that offer some type of customized information for their location? That statistic came from the Consumers in the Micro-Moment study conducted in August 2015 by Google and Ipsos. The full details of that study are here.

Of course, you might no...
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AT: 11/11/2015 08:32:57 AM &nbsp; 0 COMMENTS
Friday, November 06, 2015

Baxter's Fine Jewelry Website Review

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Baxters Fine Jewelry Website Review daily-golden-nugget-1380-16
Hello and welcome to the Friday Flop Fix, or #FridayFlopFix. Every Friday I randomly choose and review a retail jeweler's website. Normally I just choose the first jeweler that appears in the SERP listing for whatever town I look at; sometimes I find good sites, and sometimes I find bad sites. I'm going to change it up and intentionally look for sites that have problems, the website flops as it were, and offer ideas to fix them.

My search this week to me to Warwick, RI, specifically the Google search for "j...
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AT: 11/06/2015 01:04:59 PM &nbsp; 0 COMMENTS
Wednesday, November 04, 2015

What is Google RankBrain and How Does it Affect Search?

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What is Google RankBrain and How Does it Affect Search? daily-golden-nugget-1378-73
Google has been working on artificial intelligence (AI) for several years. When I first reported Google attempts at AI back in February 2012, it was still a far flung dream. Since then Google has achieved an early stage machine learning artificial intelligence that has improved search results, and created higher than expected profits for the company this year.

N...
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AT: 11/04/2015 12:09:13 PM &nbsp; 0 COMMENTS
Friday, October 30, 2015

Jewelry & Timepiece Mechanix Website Review

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Jewelry & Timepiece Mechanix Website Review daily-golden-nugget-1375-48
Welcome to the Friday Website Review. In honor of Halloween, I went searching for a spooky or horror related city name in which to find a candidate jeweler to review. Sadly, populated places like Devil's Peek, Hells Corner, and Pumpkinville are nothing more than tourist traps in the middle of nowhere with nothing more than a general store.

I then tried a search for Haddonfield, Illinois, the city portrayed in the Halloween movie series. But as it turns out Haddonfield, Illinois is a fictiti...
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AT: 10/30/2015 09:41:25 AM &nbsp; 0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM &nbsp; 0 COMMENTS
Friday, October 23, 2015

Bell Family Jewelers Website Review

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Bell Family Jewelers Website Review daily-golden-nugget-1370-60
Welcome to this week's edition of the Friday Website review. I'm journeying to Bayside, NY this week in search of my website review candidate. Using Google Chrome, I searched for the phrase "jewelers near bayside ny" and saw these results:

Bell Family Jewelers Website Review 1370-serp-95

Bell Family Jewelers appears first in the...
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AT: 10/23/2015 12:35:14 PM &nbsp; 0 COMMENTS
Thursday, October 22, 2015

Setting Up Google AdWords Express #TBT: 2015 Holiday Run-Up

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Setting Up Google AdWords Express TBT: 2015 Holiday Run-Up daily-golden-nugget-1369-39
It's #ThrowbackThursday, and it's also the 19th installment of my special 2015 Holiday Run-Up series. Over the last 30 days, I've written out holiday marketing steps for Pinterest, Google+, VIEW FULL GOLD NUGGET


AT: 10/22/2015 12:25:28 PM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

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Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET


AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Friday, October 16, 2015

Trends Jewelers Case Study

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Trends Jewelers Case Study daily-golden-nugget-1365-78
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.

So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,...
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AT: 10/16/2015 11:55:27 AM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

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Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

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Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Friday, October 02, 2015

S.E. Needham Jewelers Website Review

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S.E. Needham Jewelers Website Review daily-golden-nugget-1355-60
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.

Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he...
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AT: 10/02/2015 08:54:06 AM   0 COMMENTS
Friday, September 25, 2015

Carlson's Jewelry Smithing Website Review

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Carlsons Jewelry Smithing Website Review daily-golden-nugget-1350-68
This is the Friday website review edition of the Daily Golden Nugget. I'm starting my Google search this week with the phrase "jamestown ny jewelers" to find the review candidate for today. That search yielded these results:

Carlsons Jewelry Smithing Website Review 1350-jamestown-ny-jewelers-serp-37VIEW FULL GOLD NUGGET


AT: 09/25/2015 12:04:02 PM   0 COMMENTS
Tuesday, September 22, 2015

Run-Up Planning for the 2015 Holiday Season

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Run-Up Planning for the 2015 Holiday Season daily-golden-nugget-1347-81
Another summer has come to a close and the holiday season is almost here. No matter what the financial forecasts say, I want to give you some current ideas to improve your marketing methods, and hopefully your sales, through the end of this year.

Create a Uniform Branding With Your Ads


I'd like to start with a suggestion for you to review the ads you are already planning for this season. Instead of running standalone ads this year, you can use all the potential advertising methods...
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AT: 09/22/2015 11:04:07 AM   0 COMMENTS
Monday, September 21, 2015

Google Files Lawsuit Against SEO Agency to Protect Small Businesses

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Google Files Lawsuit Against SEO Agency to Protect Small Businesses daily-golden-nugget-1346-5
This is great; Google is finally taking action!

The economy of the United States is built on small business. Those who run a small business know that every decision is a trade off of one thing for another. Taking a short cut today might help to lower expenses, but that same short cut might create bigger problems in the future.

As a business coach I'm always helping entrepreneurs evaluate business tradeoffs and opportunities that might financ...
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AT: 09/21/2015 11:11:16 AM   0 COMMENTS
Friday, September 18, 2015

Vincenete Jewelers Website Review

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Vincenete Jewelers Website Review daily-golden-nugget-1345-68
In this edition of the weekly website review, I'm venturing to Freeport, NY to look for a jeweler. My search begins in Google with the phrase "jewelers freeport new york." Here's a snapshot of the search results I saw:

Vincenete Jewelers Website Review 1345-jewelers-freeport-new-york-serp-11VIEW FULL GOLD NUGGET


AT: 09/18/2015 11:02:46 AM   0 COMMENTS
Thursday, September 17, 2015

Why and How to Offer A Site Map To Your Users #TBT

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Why and How to Offer A Site Map To Your Users TBT daily-golden-nugget-1344-57
In this edition of ThrowbackThursday, I'm jumping back to May 2011, and my discussion of HTML Site Maps.

There are two types of site map files you might find on a website. If you've ever worked on your search engine optimization, you might be familiar with the sitemap.xml file that search engines read to better understand your website. That XML file contained a record of every page on your site ...
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AT: 09/17/2015 11:51:33 AM   0 COMMENTS
Friday, September 11, 2015

Thomas Michaels Designers Website Review

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Thomas Michaels Designers Website Review daily-golden-nugget-1340-40
This is the Friday website review edition of the Daily Golden Nugget. The goal of these weekly reviews is to evaluate a random retail jeweler's website against website design methods, SEO strategies, usability, and technology trends. I use Google Chrome in incognito mode to find every review candidate with a basic local search phrase. I also try to capture my first impressions in these reviews and write them during my initial pass through the website.

The local search phrase I'm using this week is...
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AT: 09/11/2015 06:30:40 AM   0 COMMENTS
Thursday, September 10, 2015

Using Google Trends To Evaluate A New Designer Line #TBT

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Using Google Trends To Evaluate A New Designer Line TBT daily-golden-nugget-1339-26
For Throwback Thursday today, I'm jumping back to the topic of having designer brands on your website.

When it comes time to consider a new jewelry designer for your store, you have an extra tool at your fingertips to help decide if you should buy into the line or not. However you evaluate a new line, you can also use Google Trends to help you decide.
<...
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AT: 09/10/2015 11:12:32 AM   0 COMMENTS
Monday, September 07, 2015

Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting

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Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting daily-golden-nugget-1336-28
Today's Daily Golden Nugget comes from a question I received last week to explain the difference between ad targeting on Facebook and Google AdWords. In simple terms, the AdWords targeting can use a really sophisticated way to target what people are searching for. On the other hand, Facebook uses a really sophisticated way to target the demographics of the people themselves.

Let me dive a little deeper...

Google AdWords Ke...
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AT: 09/07/2015 06:51:10 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Thursday, September 03, 2015

Google Website Optimizer is Now Google Experiments #TBT

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Google Website Optimizer is Now Google Experiments TBT daily-golden-nugget-1334-68
In this edition of #ThrowbackThursday, I need to jump back to my discussion about Google Website Optimizer in September 2011. In 2012, Google closed down their Website Optimizer standalone product and merged its features into Google Analytics. They now call it Experiments instead of Website Optimizer.

The old Optimizer was designed to handle A/B testing, which is when ...
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AT: 09/03/2015 06:39:03 AM   0 COMMENTS
Wednesday, September 02, 2015

How To Share Google Business Reviews To Your Website

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How To Share Google Business Reviews To Your Website daily-golden-nugget-1333-99
PLEASE NOTE: The new version of Google+ launched on November 17, 2015 no longer supports the ability to share reviews. This Daily Golden Nugget is defunct, but saved here for archival purposes.

The other day, I explained how Google+ has been completely disconnected from Google's local search results. When Google built Google+, they wanted...
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AT: 09/02/2015 09:36:31 AM   0 COMMENTS
Monday, August 31, 2015

Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack

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Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack daily-golden-nugget-1331-59
Back on July 10, 2015, I reported seeing a very different looking version of the Google Local search results in my Friday website review here. I was a little disturbed by the appearance of that mobile design and I'm now saddened to report that...
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AT: 08/31/2015 09:31:29 AM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

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Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Thursday, August 27, 2015

Getting New Websites Indexed in Google #TBT

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Getting New Websites Indexed in Google TBT daily-golden-nugget-1329-40
It's time for this week's Throwback Thursday Daily Golden Nugget. I'm jumping back to March 2011 to my discussion of Older, Wiser, Faster Indexed Websites to specifically revisit the difference between new websites and old websites, and how Google indexes them.

New Websites


People don't race to shop at your store as soon as you build a new website. Before that can happen, Google needs t...
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AT: 08/27/2015 11:05:10 AM   0 COMMENTS
Friday, August 21, 2015

Horrible Retail Jeweler Websites Near Grand Fork

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Horrible Retail Jeweler Websites Near Grand Fork daily-golden-nugget-1325-78
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.

This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<...
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AT: 08/21/2015 07:36:40 AM   0 COMMENTS
Tuesday, August 18, 2015

Don't Lose The Ability To Learn From Success and Failure

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Dont Lose The Ability To Learn From Success and Failure daily-golden-nugget-1322-2
'Tis currently the season for jewelry stores to upgrade their websites in preparation for the upcoming holiday season.

Website upgrades are good, as long as you are upgrading to something better. Everything online can be tracked and learned from. Before upgrading your website you should be reviewing all your previous collected data to see how you can improve.

The defacto standard in website tracking is Google Analytics, a massive tracking and analysis system that m...
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AT: 08/18/2015 10:51:10 AM   0 COMMENTS
Friday, August 14, 2015

Jensen Jewelers Website Review

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Jensen Jewelers Website Review daily-golden-nugget-1320-97
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.

I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.

No matter what, there's always something to learn from.

To kick off the review, I'm searching for "engagement rings ho...
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AT: 08/14/2015 11:42:14 AM   0 COMMENTS
Thursday, August 13, 2015

Your Reviews From Other Sites Are Hidden - #TBT

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Your Reviews From Other Sites Are Hidden - TBT daily-golden-nugget-1319-30
In this edition of Throwback Thursday, I have to report some news which saddens me. It relates to how your business websites reviews appear; or rather; no longer appear in Google search results.

In October 2014, I wrote this Nugget explaining how to use Google My Business to find and reply to online reviews that are not part of the Google system. In other words, customer reviews that are ...
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AT: 08/13/2015 06:34:28 AM   0 COMMENTS
Wednesday, August 12, 2015

Site Speed Suggestions: Practical SEO Guide

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Site Speed Suggestions: Practical SEO Guide daily-golden-nugget-1318-32
In yesterday's Daily Golden Nugget, I explained a little about your website site speed and how to view the Google Analytics report that shows you how slow your website is.

While you could ask your website programmer to help you figure out how to fix your website, there's another report in Google Analytics that gives you initial ideas of what to do. It's called the Speed Suggestions report and it can be...
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AT: 08/12/2015 06:33:11 AM   0 COMMENTS
Tuesday, August 11, 2015

Site Speed: Practical SEO Guide

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Site Speed: Practical SEO Guide daily-golden-nugget-1317-93
After writing about code and speed optimized websites in my #TBT last week, I wanted to bring your attention to Site Speed optimization tools that are built into Google Analytics.

As a quick recap, the speed of your website will help increase your website ranking a little bit, and when it comes to SEO, every little bit counts.

To get to them, you first log into Google Analytics then click on Be...
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AT: 08/11/2015 09:18:31 AM   0 COMMENTS
Friday, August 07, 2015

Beaudet Jewelry Design Website Review

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Beaudet Jewelry Design Website Review daily-golden-nugget-1315-56
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.

This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:

Beaudet Jewelry Design Website Review 1315-serp-jewelry-stores-Eug...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 08/07/2015 11:44:07 AM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

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Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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AT: 08/04/2015 08:37:15 AM   0 COMMENTS
Monday, August 03, 2015

Blocked Resources: Practical SEO Guide

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Blocked Resources: Practical SEO Guide daily-golden-nugget-1311-8
In today's Practical SEO Guide, I will tell you about website "Blocked Resources," how to view this report in Google Search Console, and how Google alerts you when they find a blocked resource.

First, let me explain that a Blocked Resource is a page, script, or some file that Google cannot read because you are telling them not to read it; yet, that same page, script, or file is used on the public site.

There's a difference between your public site and your backend area that you use to manage your sit...
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AT: 08/03/2015 07:07:48 AM   0 COMMENTS
Friday, July 31, 2015

Michael Genovese Jewelers Website Review

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Michael Genovese Jewelers Website Review daily-golden-nugget-1310-14
This is the Friday website review edition of the Daily Golden Nugget. I'm always on the lookout for a jewelry website we can learn from, both good and bad. In honor of my visit to St. Louis, MO this weekend I'm going to look for one of the retail jewelers in St. Louis to review.

Using Google Chrome in incognito mode, I searched for "jewelry stores st louis mo." This is the SERP that was returned to me:

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AT: 07/31/2015 12:35:04 PM   0 COMMENTS
Wednesday, July 29, 2015

Exit Pages: Practical SEO Guide

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Exit Pages: Practical SEO Guide daily-golden-nugget-1308-14
In today's Daily Golden Nugget, I'll show you how to look at your Google Analytics Exit Page report and explain what it is, and steps you can take to analyze it.

This is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Get started by logging into your Google Analytics account and navigate your way over to Behavior -> Site Content -> Exit Pages as shown in this animated screen grab:

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AT: 07/29/2015 07:43:48 AM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

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Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

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AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Monday, July 27, 2015

Managing Social Media: Business Strategy Made Easy

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Managing Social Media: Business Strategy Made Easy daily-golden-nugget-1306-37
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.

Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in...
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AT: 07/27/2015 07:03:31 AM   0 COMMENTS
Friday, July 24, 2015

Skeie's Jewelers Website Review

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Skeies Jewelers Website Review daily-golden-nugget-1305-25
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.

I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<...
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AT: 07/24/2015 06:40:56 AM   0 COMMENTS
Thursday, July 23, 2015

Avoid Article Spinning, It's Bad SEO #TBT

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Avoid Article Spinning, Its Bad SEO TBT daily-golden-nugget-1304-58
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.

To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!

Times...
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AT: 07/23/2015 07:48:08 AM   0 COMMENTS
Wednesday, July 22, 2015

Reporting on Alternate Domain Names: Practical SEO Guide

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Reporting on Alternate Domain Names: Practical SEO Guide daily-golden-nugget-1303-79
Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.

You can then set up each domain name with special UTM variable tracking like I explained yesterday to see how often people respond to ...
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AT: 07/22/2015 08:20:14 AM   0 COMMENTS
Monday, July 20, 2015

Acquisition Channels: Practical SEO Guide

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Acquisition Channels: Practical SEO Guide daily-golden-nugget-1301-82
In today's Practical SEO Guide, I will show you how to access the Google Analytics Acquisition Channels report and explain how to read it.

The Acquisition Channels report provides a high level view of the different marketing channels that brought people to your website.

Log into Google Analytics and click on Acquisition -> All Traffic -> Channels as you see here:

Acquisitio...<br />
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AT: 07/20/2015 01:02:15 PM   0 COMMENTS
Friday, July 17, 2015

Google My Business Smartphone App

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Google My Business Smartphone App daily-golden-nugget-1300-16
Once again, the Daily Golden Nuggets have reached another milestone: 1300!

It was 1,300 weekdays ago that I wrote the first Nugget about Google Maps. In honor of my first topic, I now write about Google Maps and its subsequent incarnations ever since, and save them for these milestones.

The original Maps service has transformed several times through the years and had names like Local, Places, Local Business, and Google+ Local. Ever since Google started using Google+ to tie all its services together, the p...
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AT: 07/17/2015 11:24:51 AM   0 COMMENTS
Thursday, July 16, 2015

Killed By Duplicate Product Content #TBT

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Killed By Duplicate Product Content TBT daily-golden-nugget-1299-92
In this edition of Throwback Thursday, I'm jumping back about 1,100 days to Nugget No 199 and the topic of duplicate product content.

Conversations about duplicate content range from dealing with multiple domain names to VIEW FULL GOLD NUGGET


AT: 07/16/2015 09:10:22 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Tuesday, July 14, 2015

Audience Engagement: Practical SEO Guide

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Audience Engagement: Practical SEO Guide daily-golden-nugget-1297-76
After all the time and money you spend on your website, wouldn't it be nice to know how much people like it, or how much time they spend on it?

There's a simple report inside Google Analytics, called the Audience Engagement report, that will tell you exactly that.

Log into your Google Analytics account and click on Audience -> Behavior -> Engagement as shown here:

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AT: 07/14/2015 01:13:14 PM   0 COMMENTS
Monday, July 13, 2015

Domain Name Renewals: Practical SEO Guide

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Domain Name Renewals: Practical SEO Guide daily-golden-nugget-1296-30
A couple of weeks ago, I wrote a warning about the latest domain name scams that are sent through the mail. Those types of scams are trying to trick you into spending unnecessary money with them, but they are not stealing your domain name from you.

With so many domain name scams around, it's difficult to recognize when you get a legitimate domain name renewal notice. Those notices are e...
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AT: 07/13/2015 11:54:49 AM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
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AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Wednesday, July 08, 2015

Demographics and Interest Reports: Practical SEO Guide

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Demographics and Interest Reports: Practical SEO Guide daily-golden-nugget-1293-90
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.

Before you can access to the demographic data from Google, you need t...
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AT: 07/08/2015 11:50:32 AM   0 COMMENTS
Tuesday, July 07, 2015

Comparing Current and Past Analytic Data: Practical SEO Guide

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Comparing Current and Past Analytic Data: Practical SEO Guide daily-golden-nugget-1292-48
The data reported by Google Analytics is really helpful for every website owner to look at. By default, the reports provide really insightful data over the last 30 days of activity for users, sessions, pageviews, and bounce rates, but that's only a small piece of what GA can do for you.

The big benefit of GA is being able to produce a report for any time frame in the past and compare it to any other time frame in the past. You can compare the last 30 days t...
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AT: 07/07/2015 08:02:56 AM   0 COMMENTS
Monday, July 06, 2015

Product Page Titles: Practical SEO Guide

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Product Page Titles: Practical SEO Guide daily-golden-nugget-1291-53
As I quickly approach my 1300th Daily Golden Nugget, I find myself pondering my existence. What else could I possibly write about that I haven't already?

Truthfully, a lot, but I'm also realizing that's I've never created a series of simple examples or how-to's for typical search engine optimization tasks. So, starting today, I'm going to work through several days (however many it might take) to show you how to tie together simple SEO procedures.

I'll tie together information from free tool...
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AT: 07/06/2015 12:49:58 PM   0 COMMENTS
Thursday, July 02, 2015

TBT: Structured Markup, Schema.org, and Recent Google Penalties

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TBT: Structured Markup, Schema.org, and Recent Google Penalties daily-golden-nugget-1289-62
A few days ago, Search Engine Land published an interesting article explaining how Google is penalizing websites that abuse the way they use schema.orgmarkup. That post was an interesting read for me and a good lead in for this edition of Throwback Thursday.

I've written about VIEW FULL GOLD NUGGET


AT: 07/02/2015 06:51:37 AM   0 COMMENTS
Friday, June 26, 2015

Barry Peterson Jewelers Website Review

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Barry Peterson Jewelers Website Review daily-golden-nugget-1285-86
This is the weekly random retail jewelry store website review. The purpose of these weekly Friday reviews is to find out how to improve your own website by dissecting the techniques of another website.

This week I'm searching for "jewelers in sun valley, Idaho." Here's the SERP for that search query:

Barry Peterson Jewelers Website Review 1285-serp-jewelers-in-sun-valle...<br />
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AT: 06/26/2015 12:10:03 PM   0 COMMENTS
Thursday, June 25, 2015

#TBT Try Changing Your Name To Avoid Failure

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TBT Try Changing Your Name To Avoid Failure daily-golden-nugget-1284-57
Istanbul was Constantinople
Now it's Istanbul, not Constantinople
Been a long time gone, Constantinople


Names may change, but things stay the same. What's in a name, really?

In this edition of #ThrowbackThursday, I'm jumping back to November 18, 2010 and m discussion of when Google first announced their "Google Places" service.

Well, honestly, there's not much to say about Go...
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AT: 06/25/2015 12:14:06 PM   0 COMMENTS
Tuesday, June 23, 2015

Secure Certificates and SSL: Growing Importance of HTTPS Secure Websites

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Secure Certificates and SSL: Growing Importance of HTTPS Secure Websites daily-golden-nugget-1282-17
It's been about a year since Google announced that having a secure website would be a ranking signal. A secure website is one that uses "https://" as the URL instead of "http://."

I hate it that most web browsers hide the "http" part of a URL in the address bar, but I recognize that it helps make the internet more understandabl...
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AT: 06/23/2015 12:18:32 PM   0 COMMENTS
Friday, June 19, 2015

Polly's Fine Jewelry Website Review

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Pollys Fine Jewelry Website Review daily-golden-nugget-1280-90
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.

Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":

Pollys Fine Jewelry Website Review 1280-SERP-5...<br />
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AT: 06/19/2015 09:15:06 AM   0 COMMENTS
Thursday, June 18, 2015

You Should Always Disclose Financial Compensation In Exchange For Online Endorsements #TBT

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You Should Always Disclose Financial Compensation In Exchange For Online Endorsements TBT  daily-golden-nugget-1279-2
The other day while having a rather long lunch date with my friend and industry colleague, Peggy Jo Donahue, we touched on the topic of disclosure for paid endorsements and how they should be handled online. It is an important topic that I realized I have not written about in too much detail other than to briefly mention it in VIEW FULL GOLD NUGGET


AT: 06/18/2015 09:51:37 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

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J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:

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AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

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What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
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AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, June 09, 2015